Matching Items (3)
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- All Subjects: fandom
- Creators: Dahlin, Amanda
Description
The multibillion dollar fantasy sports industry is comprised of two main groups: traditional fantasy sports (TFS) and daily fantasy sports (DFS). TFS users play in seasonlong leagues while DFS users play in oneday contests. In November 2015, New York Attorney General Eric T. Schneiderman opened an investigation into the DFS businesses FanDuel and DraftKings following allegations of “insider trading” by employees who may have had access to information that was not available to the public. Schneiderman’s investigation generated questions about DFS and how they differed from TFS. It was also the first instance of the differentiation between the two. This study looks at how TFS users and DFS users are similar and different in their motivations to play.
Our study surveyed 43 DFS users to determine how they began playing DFS, what they like about DFS, and what they dislike about DFS. From the data collected, it was determined that TFS and DFS users are similar in their competitive nature, in their increased levels of sports consumption and investment, and in their increased favoritism towards individual players over teams. The main differences between TFS and DFS users were how each felt they were at a disadvantage, the levels of camaraderie within the sport, and their stance on gambling. TFS users felt their disadvantages came from lackluster commissioners while DFS users felt that the companies themselves were setting them at a disadvantage. TFS users placed more value on the camaraderie and social sport while DFS users placed more value on profit and excitement. TFS users felt that TFS was not gambling and that DFS was, while DFS users accepted DFS as gambling.
Our study surveyed 43 DFS users to determine how they began playing DFS, what they like about DFS, and what they dislike about DFS. From the data collected, it was determined that TFS and DFS users are similar in their competitive nature, in their increased levels of sports consumption and investment, and in their increased favoritism towards individual players over teams. The main differences between TFS and DFS users were how each felt they were at a disadvantage, the levels of camaraderie within the sport, and their stance on gambling. TFS users felt their disadvantages came from lackluster commissioners while DFS users felt that the companies themselves were setting them at a disadvantage. TFS users placed more value on the camaraderie and social sport while DFS users placed more value on profit and excitement. TFS users felt that TFS was not gambling and that DFS was, while DFS users accepted DFS as gambling.
ContributorsLandauer, Kevin James (Author) / Ingram-Waters, Mary (Thesis director) / Fette, Donald (Committee member) / W. P. Carey School of Business (Contributor) / School of Molecular Sciences (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
While sports have been around for thousands of years with ranging popularity across the globe, they are a stronghold in American culture. The “big four” sports in the United States are American football, basketball, baseball, and hockey, although Major League Soccer (MLS) has made a push within recent years for soccer to become the fifth. While it is being welcomed into the world of sports in America it is lacking popularity compared to its stronghold within cultures throughout the world. In this thesis we explore possible reasons as to why soccer and Major League Soccer is not as popular in the United States as it is in other countries as well as compared to the other major sports in the US. This is done through an extensive literature review, followed by an online survey to answer questions that were not answered using past research. The data collected was then analyzed through testing six hypotheses. All of the information collected is then used to formulate five major recommendations for MLS to grow the popularity of Soccer in the United States. These recommendations include building a community of soccer in the US, enhancing the fan experience at games by building soccer specific stadiums, raising the caliber of players playing in the US within MLS, building awareness of the sport through the reach of hosting the 2026 World Cup, and finally furthering this research by looking into the US Women's National team.
ContributorsDahlin, Amanda (Author) / Tvelia, Emily (Co-author) / McIntosh, Daniel (Thesis director) / Neto, Rivadavia (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Information Systems (Contributor)
Created2022-05
Description
While sports have been around for thousands of years with ranging popularity across the globe, they are a stronghold in American culture. The “big four” sports in the United States are American football, basketball, baseball, and hockey, although Major League Soccer (MLS) has made a push within recent years for soccer to become the fifth. While it is being welcomed into the world of sports in America it is lacking popularity compared to its stronghold within cultures throughout the world. In this thesis we explore possible reasons as to why soccer and Major League Soccer is not as popular in the United States as it is in other countries as well as compared to the other major sports in the US. This is done through an extensive literature review, followed by an online survey to answer questions that were not answered using past research. The data collected was then analyzed through testing six hypotheses. All of the information collected is then used to formulate five major recommendations for MLS to grow the popularity of Soccer in the United States. These recommendations include building a community of soccer in the US, enhancing the fan experience at games by building soccer specific stadiums, raising the caliber of players playing in the US within MLS, building awareness of the sport through the reach of hosting the 2026 World Cup, and finally furthering this research by looking into the US Women's National team.
ContributorsTvelia, Emily (Author) / Dahlin, Amanda (Co-author) / McIntosh, Daniel (Thesis director) / Neto, Rivadavia (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2022-05