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This paper takes a look at developing a technological start up revolving around the world of health and fitness. The entire process is documented, starting from the ideation phase, and continuing on to product testing and market research. The research done focuses on identifying a target market for a 24/7

This paper takes a look at developing a technological start up revolving around the world of health and fitness. The entire process is documented, starting from the ideation phase, and continuing on to product testing and market research. The research done focuses on identifying a target market for a 24/7 fitness service that connects clients with personal trainers. It is a good study on the steps needed in creating a business, and serves as a learning tool for how to bring a product to market.
ContributorsHeck, Kyle (Co-author) / Mitchell, Jake (Co-author) / Korczynski, Brian (Co-author) / Peck, Sidnee (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Economics (Contributor) / Department of Management (Contributor) / Department of Psychology (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / W. P. Carey School of Business (Contributor)
Created2014-05
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Through research, interviews, and analysis, our paper provides the local community with a resource that offers a comprehensive collection of insight into the Mirabella at ASU Life Plan Community and the projected impact it will have on the City of Tempe and Arizona State University.

ContributorsStephens, Corey Christopher (Co-author) / Dicke, George (Co-author) / Anand, Rohan (Co-author) / Sadusky, Brian (Thesis director) / Schiller, Christoph (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

The Green Gamers is a start-up concept revolving around incentivizing healthy eating in Arizonan adolescents through the use of reward-based participation campaigns (popularized by conglomerates like Mondelez and Coca-Cola)

ContributorsDavis, Benjamin (Co-author) / Wong, Brendan (Co-author) / Hwan, Kim (Thesis director) / McKearney, John (Committee member) / Department of Finance (Contributor, Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

Through research, interviews, and analysis, our paper provides the local community with a resource that offers a comprehensive collection of insight into the Mirabella at ASU Life Plan Community and the projected impact it will have on the City of Tempe and Arizona State University.

ContributorsAnand, Rohan (Co-author) / Dicke, George (Co-author) / Stephens, Corey (Co-author) / Sadusky, Brian (Thesis director) / Schiller, Christoph (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

Through research, interviews, and analysis, our paper provides the local community with a resource that offers a comprehensive collection of insight into the Mirabella at ASU Life Plan Community and the projected impact it will have on the City of Tempe and Arizona State University.

ContributorsDicke, George (Co-author) / Anand, Rohan (Co-author) / Stephens, Corey (Co-author) / Sadusky, Brian (Thesis director) / Schiller, Christoph (Committee member) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

Habitual Health is a holistic health firm meant to provide the Arizona State University students with awareness of healthy practices. Our Founders Ava Bobbs, Mario DiVenere, and Jack Hammond have found that students have a severe lack of knowledge involving healthy practices including diet, fitness, and cooking. The combination of

Habitual Health is a holistic health firm meant to provide the Arizona State University students with awareness of healthy practices. Our Founders Ava Bobbs, Mario DiVenere, and Jack Hammond have found that students have a severe lack of knowledge involving healthy practices including diet, fitness, and cooking. The combination of our strengths and complements to weaknesses puts the firm in a strong position to garner market share and provide value to our company. Throughout on-campus research, the team found that the average Arizona State University student does not feel that they have the sufficient means to be healthy, which is a huge misalignment that prevents the average ASU student from living a healthy lifestyle. This is where Habitual Health comes in, we are going to bridge the gap between the lack of information about healthy initiatives and the implication that living a healthy lifestyle is too expensive, difficult, and time consuming. Habitual Health is a paid platform where ASU students can go to access fitness plans, recipes, topical discussions and analysis, and other health related resources. The product we have established is an interactive, user-friendly website that includes various healthy recipes, nutritional tips and habits, and physical exercise routines. Our data is based on running the website from 01/20/2023 - 03/01/2023. Our company's value proposition is that students’ health would benefit long-term from our platform's resources. We have targeted the ASU Greek Community, which includes roughly 6% of the ASU population.1 We tested our product within the Greek community because of the tight knit nature of the community, as well as the communal kitchen system in the Greek Leadership Village making it harder for those individuals to cook for themselves. We expect to see a revamped community within the GLV, causing a positive impact across the entire campus.

ContributorsDi Venere, Mario (Author) / Hammond, Jack (Co-author) / Bobbs, Ava (Co-author) / Byrne, Jared (Thesis director) / Larsen, Wiley (Committee member) / Boeh, Morgan (Committee member) / Pierce, John (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Finance (Contributor)
Created2023-05
Description

Our company, Habitual Health, is a holistic health firm with the goal to provide the Arizona State University students with awareness of healthy practices. Our Founders Ava Bobbs, Mario DiVenere, and Jack Hammond have found that students have a severe lack of knowledge involving healthy practices, including but not all

Our company, Habitual Health, is a holistic health firm with the goal to provide the Arizona State University students with awareness of healthy practices. Our Founders Ava Bobbs, Mario DiVenere, and Jack Hammond have found that students have a severe lack of knowledge involving healthy practices, including but not all limited to diet, fitness, and cooking. This is where Habitual Health comes in, we are going to bridge the gap between the lack of information about healthy initiatives and the implication that living a healthy lifestyle is too expensive, difficult, and time consuming.

ContributorsHammond, Jack (Author) / DiVenere, Mario (Co-author) / Bobbs, Ava (Co-author) / Byrne, Jared (Thesis director) / Larsen, Wiley (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Management and Entrepreneurship (Contributor)
Created2023-05
Description

Habitual Health is a holistic health firm meant to provide the Arizona State University students with awareness of healthy practices. Our Founders Ava Bobbs, Mario DiVenere, and Jack Hammond have found that students have a severe lack of knowledge involving healthy practices including diet, fitness, and cooking. The combination of

Habitual Health is a holistic health firm meant to provide the Arizona State University students with awareness of healthy practices. Our Founders Ava Bobbs, Mario DiVenere, and Jack Hammond have found that students have a severe lack of knowledge involving healthy practices including diet, fitness, and cooking. The combination of our strengths and complements to weaknesses puts the firm in a strong position to garner market share and provide value to our company. Throughout on-campus research, the team found that the average Arizona State University student does not feel that they have the sufficient means to be healthy, which is a huge misalignment that prevents the average ASU student from living a healthy lifestyle. This is where Habitual Health comes in, we are going to bridge the gap between the lack of information about healthy initiatives and the implication that living a healthy lifestyle is too expensive, difficult, and time consuming. Habitual Health is a paid platform where ASU students can go to access fitness plans, recipes, topical discussions and analysis, and other health related resources. The product we have established is an interactive, user-friendly website that includes various healthy recipes, nutritional tips and habits, and physical exercise routines. Our data is based on running the website from 01/20/2023 - 03/01/2023. Our company's value proposition is that students’ health would benefit long-term from our platform's resources. We have targeted the ASU Greek Community, which includes roughly 6% of the ASU population.1 We tested our product within the Greek community because of the tight knit nature of the community, as well as the communal kitchen system in the Greek Leadership Village making it harder for those individuals to cook for themselves. We expect to see a revamped community within the GLV, causing a positive impact across the entire campus.

ContributorsBobbs, Ava (Author) / Hammond, Jack (Co-author) / DiVenere, Mario (Co-author) / Byrne, Jared (Thesis director) / Larson, Wiley (Committee member) / Martinez, Michael (Committee member) / Wojitysiak, Randy (Committee member) / Gonzalez, Sari (Committee member) / Boeh, Morgan (Committee member) / Pierce, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor)
Created2023-05
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Description
In an era where college undergraduates are spending five dollars on a cup of coffee and ten dollars on avocado toast, now seems like an appropriate time to reevaluate these questions:
• Are current college undergraduates interested in the idea of saving for retirement?
• Do they have realistic expectations about how

In an era where college undergraduates are spending five dollars on a cup of coffee and ten dollars on avocado toast, now seems like an appropriate time to reevaluate these questions:
• Are current college undergraduates interested in the idea of saving for retirement?
• Do they have realistic expectations about how much money they need to save in order to live comfortably during retirement?
• Are there differences in expectations between people who are interested in saving for retirement using traditional means and people who are interested in saving for retirement using the extreme-saving FIRE (Financial Independence Retire Early) method?

This paper examines students’ interest in the idea of saving for retirement through a series of lenses: demographics, financial retirement literacy, and expressed commitment to save for retirement. I hypothesized that traditional retirement expected savers and FIRE expected savers, who correctly answer financial retirement literacy questions, are realistic about how much money they will need to save in order to live comfortably during retirement. To investigate this, a survey was sent out to two ASU Tempe campus business classes; 171 completed responses were analyzed. The statistical analysis of the unfiltered survey results showed three findings, but one finding stood out the most: Students who know what a 401k is (Question 5 in Exhibit 1) are significantly more likely to plan on saving for retirement, when compared to students who don’t know what a 401k is.

When filtering survey results to only show responses from students who know what a 401k is, median responses show that traditional retirement expected savers are somewhat realistic with their retirement savings expectations, while FIRE expected savers are not realistic with their retirement savings expectations.
ContributorsDeSantangilo, Nicholas Charles (Author) / Radway, Debra (Thesis director) / Roberts, Nancy (Committee member) / Department of Finance (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description

The goal of this paper is to determine whether or not multiple economic and societal changes have or have not made retirement in America, an easier, or harder goal to achieve. My hypothesis is that these changes have created an environment in which retiring and preparing for retirement is

The goal of this paper is to determine whether or not multiple economic and societal changes have or have not made retirement in America, an easier, or harder goal to achieve. My hypothesis is that these changes have created an environment in which retiring and preparing for retirement is much, much more difficult. The analysis considers multiple economic and social changes between May, 1985 and May, 2019, a 34-year span. <br/><br/>In this paper, I will be comparing the average 1985 college graduate to the average 2019 college graduate. The 8 major factors I look at are, annual salary, average student debt (assuming a 120-month repayment period), average housing cost (assuming a 360-month payment period), average car expenses (assuming a 60-month payment period), and average annual food, clothing, taxes and medical insurance costs. All of these figures look at the end points, looking at figures for the average 1985 graduate, and the figures for the average 2019 graduate. The 1985 figures are then put into 2019 dollars, and subtracted from the original salary figure. This will give us an objective way to compare savings, and therefore ability to save for retirement. <br/><br/>My analysis demonstrates that it is actually easier for people today to prepare for retirement than it was 34 years ago. The average 2019 graduate had $4,178.96 remaining at the end of a year. Comparatively, the 1985 graduate had a debt of $12,837.94. This is an effective difference of $17,016.91, benefiting the 2019 graduate by far.

ContributorsDeNero, Patrick Michael (Author) / Radway, Debra (Thesis director) / Koretz, Lora (Committee member) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05