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Description
This thesis includes three separate documents: a) a comprehensive document detailing the methods and analysis of the creative factors tied to series success, b) an hour long pilot script based on this data, and c) an industry-standard pitch deck for a TV show created with data insights. In a larger sense, the aim of this study is to take the first steps in remedying information asymmetry between streaming services and content creators. If streaming services were more transparent with their data and communicated to their creators what has been proven to work in the past, showrunners and staff writers could have a new tool to increase the competitiveness of their series and aid in show renewal each year.
ContributorsQuenon, Genevieve (Author) / Shin, Donghyuk (Thesis director) / Saywell, Jesse (Committee member) / The Sidney Poitier New American Film School (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
As social media and technology continue to impact the way students communicate and receive information, it is encouraged that university student-run organizations utilize social media platforms as a tool to further the development of their organizations. Social media platforms allow student organizations to network, promote awareness of their organizations, current campus events, and provide the opportunity to develop strong associations and interactions among students. Overall, student-run organizations currently utilize a wide variety of social media; however, frequently it is used without a clear understanding of its role and best practices, which could lead to a loss of effectiveness in their communication with students. Therefore, these factors suggest the need for university student-run organizations to recognize and understand the opportunities that effective social media strategies can bring as a communication tool to enhance student engagement.
ContributorsBastien, Kimberly L (Author) / Byrne, Jared (Thesis director) / LaRoche, Catherine-Ann (Committee member) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
For this project, I have written a trilogy of interrelated short stories. The three stories are entitled "The Blue Bike," "Heartbeat," and "Elevators." Each of these three stories relate to each other both through the featured characters and the core themes. The little girl from the first story, Amy, is the little sister of the narrator Emma from the second story. The narrator from the third story is the son of Charles (Helen's husband) from the first story, who is also a major character in "Elevators." The gym in the second story also appears in the third story. On a thematic and poetic level, I have used the word "lift" as the inspiration behind and connecting thread between my stories. I have played with the various meanings of connotations of the word, using them to construct the plots of each story. For example, I have used it in the sense of face lifts in the first story, as well as alluded to the idea of planes lifting into the air through making Charles a pilot. There is also the idea of lifting a child into your arms, and lifting yourself or someone else up both physically and emotionally. In the second story, I use shop-lifting, weight-lifting, and the idea of giving someone a lift as in giving someone a ride. The idea of giving someone a lift also occurs in the last story, alongside the connotations of lift with elevators. There are a multitude of other instances in which I have tried to make the word "lift" resonate throughout these stories, though the over-arching theme for me would be the idea of lifting other people up. It is the exploration of meaningful connections between people and the way those connections can heal and "lift." This collection is thus an exercise in creative interconnectivity as well as an exploration of the way people can connect meaningfully to each other.
ContributorsKang, Verity Grace (Author) / McNally, T. M. (Thesis director) / Duerden, Sarah (Committee member) / Department of English (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
A combined examination of the Charlie Hebdo attacks on January 7, 2015 and the November 13, 2015 attacks in Paris yields a social media movement that evolved within the 10 months between the attacks, a comparison between these terrorist attacks and those of September 11, 2001 and parallels between American First Amendment principles and France’s free expression laws.
The Charlie Hebdo attacks fueled an online debate over freedom of expression and religion, whereas the purpose of social media evolved into a humanitarian one following the November 13 attacks in Paris. This research looks into the individual evolutions of the related hashtags that surfaced in 2015, including #JeSuisCharlie (and its opposites, such as #JeNeSuisPasCharlie), #DonDuSang, #PorteOuverte and #RechercheParis, among others. Another research point was with the September 11 attacks—with the 9/11 attacks against the United States, few to no channels were available for the kind of immediate discussions and support seen after the Paris attacks. After spending time in Paris during the spring 2015 semester and researching the aftermath of the Charlie Hebdo attacks and the history of the publication, the conclusion rests on the idea that the online discussions perpetuated by both supporters and dissenters of the magazine contribute to a more robust, open democracy supported by these social media platforms.
A portion of this thesis also delves into the parallels and differences between the American First Amendment and the French free speech laws—all of which pertain to the Charlie Hebdo content and the online responses to the 2015 Paris attacks.
The interviews conducted include a French art history professor at the Sorbonne University in Paris, two creators of the “Je Suis Charlie” Facebook page, an American journalist living in Paris who covered the Charlie Hebdo attack and who was present during the November attacks, and a Muslim-American doctor in Phoenix who founded the American Islamic Forum for Democracy. The ideas surrounding free speech, the value of art such as that found within the pages of Charlie Hebdo, the media’s treatment of religion, traditional democratic freedoms and ties to social media revolutions are all components of this research thesis.
The Charlie Hebdo attacks fueled an online debate over freedom of expression and religion, whereas the purpose of social media evolved into a humanitarian one following the November 13 attacks in Paris. This research looks into the individual evolutions of the related hashtags that surfaced in 2015, including #JeSuisCharlie (and its opposites, such as #JeNeSuisPasCharlie), #DonDuSang, #PorteOuverte and #RechercheParis, among others. Another research point was with the September 11 attacks—with the 9/11 attacks against the United States, few to no channels were available for the kind of immediate discussions and support seen after the Paris attacks. After spending time in Paris during the spring 2015 semester and researching the aftermath of the Charlie Hebdo attacks and the history of the publication, the conclusion rests on the idea that the online discussions perpetuated by both supporters and dissenters of the magazine contribute to a more robust, open democracy supported by these social media platforms.
A portion of this thesis also delves into the parallels and differences between the American First Amendment and the French free speech laws—all of which pertain to the Charlie Hebdo content and the online responses to the 2015 Paris attacks.
The interviews conducted include a French art history professor at the Sorbonne University in Paris, two creators of the “Je Suis Charlie” Facebook page, an American journalist living in Paris who covered the Charlie Hebdo attack and who was present during the November attacks, and a Muslim-American doctor in Phoenix who founded the American Islamic Forum for Democracy. The ideas surrounding free speech, the value of art such as that found within the pages of Charlie Hebdo, the media’s treatment of religion, traditional democratic freedoms and ties to social media revolutions are all components of this research thesis.
ContributorsLierle, Emily Wheeler (Author) / Rodriguez, Rick (Thesis director) / Thornton, Leslie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This paper examines the relationship between feminism and social media and evaluates the ability of social media to function as an effective platform for the advancement of feminism's objectives. In the decades before social media became an integral part of culture, the popularity of feminism deteriorated and feminist voices were unsure that it could be revived or popularized again. However, in recent years, women have used social media as a mechanism to communicate and disseminate feminist ideas. The birth of what is called "hashtag feminism" has been a fundamental shift in the way feminism is done and advocated for in modern culture. In light of this dramatic shift in venue for feminist conversations, academic feminists are asking a series of pertinent questions: Is social media good for feminism and the achievement of feminist objectives? What, if anything, has feminism compromised in order to fit into 140 characters or fewer? This paper argues that social media has provided a platform for feminists to share their stories, which has aided in the building of feminist constituencies. This is the most important work of feminism, because it is making society more receptive to feminist principles and ideas, transforming our culture into one that can accept and fight for feminism's objectives. This paper will examine a series of case studies in which social media has hosted feminist conversations. It will analyze the impact of this social media as a venue for feminist narratives and evaluate the use of social media as a feminist platform in the movement to achieve feminism's objectives.
ContributorsGiel, Katelyn Anne (Author) / Woodall, Gina (Thesis director) / Lake, Milli (Committee member) / School of Politics and Global Studies (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
This creative project is the result of reading several novellas, doing research about the form, and doing academic research regarding exchange students, South American migration to Europe, and Korean culture. Julie Yun is a Korean-America who is determining whether she will move back to Korea with her family or stay in the United States; Nathan is a young expatriate traveling in Europe who paused his education and hasn't determined whether he will return to his "home"; and Rima is a Central American who left her family and is trying to adapt to living in a new country and trying to learn a new language. The novella takes place primarily in Lausanne, Switzerland, and explores the themes of self-identity, cross-cultural communities, and how people with different backgrounds but in similar situations define home. One particular motif is that people and places are sometimes more similar to each other than we imagine.
ContributorsDe La Rosa, Stephanie Odette (Author) / Murphy, Patricia (Thesis director) / LaCroix, Kristin (Committee member) / RÃÂos, Alberto (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Art (Contributor) / Department of English (Contributor)
Created2013-05
Description
Abstract "Empty Horizons": A Creative Writing Piece Max Harmon "Empty Horizons" is a creative writing piece composed of two different short stories sharing a common narrator. The first story "Can you dig it?" details a trip the narrator takes to South Dakota to go hunting shortly before starting college. On the trip the narrator contemplates certain aspects of his life and the events of the story serve as a vehicle to explore the narrator's mindset as an eighteen year old about to start a new phase in his life. The second story "Toads, Sharks and Beautiful Encounters with Uncertainty" takes place during the summer before the narrator begins his last semester in college as he attends the funeral of his recently deceased grandmother in Hawaii. During the trip to Hawaii, the narrator meets a girl his age and they are able to bond with each other over feelings of loss and uncertainty. In this story the narrator explores his feelings about life with college graduation on the horizon and comes to terms with some of the anxieties that have been plaguing him since the start of college. By detailing these two distinct and important time periods in the narrator's life the reader is able to gain a sense of understanding in regards to the narrator's own process of beginning life as an adult.
ContributorsHarmon, Max Doyle (Author) / Soares, Rebecca (Thesis director) / Popova, Laura (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor)
Created2014-12
Description
Ever since Cleveland-based disc jockey Alan Freed coined the term "rock 'n' roll" in the early 1950s, the genre has gone through various mass media and digital changes over the decades. These changes took place on the radio, television and internet. Each platform had its own unique ways of increasing the popularity of rock artists as well as the genre itself. Although the radio is not as popular today as it was in the 20th century, it helped pave the way for today’s most popular music streaming platforms like Spotify and Apple Music. The television gave artists a chance to be seen nationally or even worldwide. Music videos and live performances allowed viewers to see past artists’ voices and witness their energy. The internet gave bands and artists multiple platforms to share their content and connect with fans. In 2020, having a social media presence became essential for artists wanting to maintain a successful music career during the COVID-19 pandemic. Rock music most likely would not be what it is today if it had not gone through these various changes.
ContributorsUrriola, Monica (Author) / Thornton, Leslie (Thesis director) / Agne, Tim (Committee member) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism & Mass Comm (Contributor) / Barrett, The Honors College (Contributor)
Created2020-12
Description
Attending a university is a stressful transition for many students leaving their respective support systems. Many universities attempt to mitigate this stress by offering numerous campus resources such as, tutoring services, counseling services, and health services. However, research has shown that many of these resources are under utilized by the general student population because of barriers that include student perception, awareness, and access. Being able to understand these barriers that lead to the under utilization of campus resources can assist with creating resources that are more visible, engaging, and attractive to student populations on many campuses. The question being asked is: how to create an engaging health resource that is attractive, visible, and accessible to students?
Based on research analyzed on the barriers between students and campus resources, the optimization of student outreach, and marketing strategies directed towards students, the creation of a student-led campus health resource followed. Analysis of this research showcased that the medium in which students resources were promoted, and the framework of the resource have an impact on students' awareness of the resource, attractiveness of the student resource, and student resource engagement. Based on these analyses and results, the creation of HealthU occurred to provide a visible, engaging, and attractive student resource to the Arizona State University student body.
Based on research analyzed on the barriers between students and campus resources, the optimization of student outreach, and marketing strategies directed towards students, the creation of a student-led campus health resource followed. Analysis of this research showcased that the medium in which students resources were promoted, and the framework of the resource have an impact on students' awareness of the resource, attractiveness of the student resource, and student resource engagement. Based on these analyses and results, the creation of HealthU occurred to provide a visible, engaging, and attractive student resource to the Arizona State University student body.
ContributorsAlcazar, Ivan (Co-author) / Mora, Leslie (Co-author) / Freeman, Javon (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Department of Information Systems (Contributor) / School of Politics and Global Studies (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
This grammar describes the inner workings of the language of the Fwonnel Peninsula, known in its English translations as Fwonnel, Arojaunzan, or, most succinctly, Arojun. Contained within this 288-page paper are sections dedicated to Phonology, Phonetics, Morphology, Syntax, Example Texts, and various other elements of the world that I have created. Arojun is a moderately analytic language that features a Verb-Object-Subject word order, a pronoun-tense auxiliary system, and two orthography systems with historic significance. Connected to the language and included within this paper are sections on original Calendar Systems, Music Theory and Notation, Naming Traditions, Geography of the Fwonnel Peninsula, Religions, Two Dictionaries, a collection of common phrases important to learning the language and interacting with the people, and an in-depth look at the full political and linguistic history of the Fwonnel Peninsula. The Sample Text section includes several lines of interlinear glosses translating popular scenes from television shows from English(or Japanese) into Arojun, videos of which were posted to my YouTube Channel, Agma Schwa, over the course of the past year. This language, and in essence, the entirety of the fictional nation of El Fwonk Casanosia, has been building up to this point since 2007, when I was only seven years old. I may have needed to occasionally bend over backwards to make the less logical, yet emotionally significant, parts of this language and history reach a point of satisfactory suspension of disbelief, but I believe that it turned out wonderfully. Either way, this project took a great deal of effort, by far the largest project that I have worked on in my life.
ContributorsCole, Robert Joseph (Author) / Van Gelderen, Elly (Thesis director) / Pruitt, Kathryn (Committee member) / Bjork, Robert (Committee member) / Department of English (Contributor, Contributor) / School of International Letters and Cultures (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05