Matching Items (3)
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- All Subjects: decision-making
- Creators: Kwan, Virginia
Description
Previous research from Rajsic et al. (2015, 2017) suggests that a visual form of confirmation bias arises during visual search for simple stimuli, under certain conditions, wherein people are biased to seek stimuli matching an initial cue color even when this strategy is not optimal. Furthermore, recent research from our lab suggests that varying the prevalence of cue-colored targets does not attenuate the visual confirmation bias, although people still fail to detect rare targets regardless of whether they match the initial cue (Walenchok et al. under review). The present investigation examines the boundary conditions of the visual confirmation bias under conditions of equal, low, and high cued-target frequency. Across experiments, I found that: (1) People are strongly susceptible to the low-prevalence effect, often failing to detect rare targets regardless of whether they match the cue (Wolfe et al., 2005). (2) However, they are still biased to seek cue-colored stimuli, even when such targets are rare. (3) Regardless of target prevalence, people employ strategies when search is made sufficiently burdensome with distributed items and large search sets. These results further support previous findings that the low-prevalence effect arises from a failure to perceive rare items (Hout et al., 2015), while visual confirmation bias is a bias of attentional guidance (Rajsic et al., 2015, 2017).
ContributorsWalenchok, Stephen Charles (Author) / Goldinger, Stephen D (Thesis advisor) / Azuma, Tamiko (Committee member) / Homa, Donald (Committee member) / Hout, Michael C (Committee member) / McClure, Samuel M. (Committee member) / Arizona State University (Publisher)
Created2018
Description
The purpose of this thesis study was to examine whether the "war on cancer" metaphor influences cancer perception and treatment decision. A total of 249 undergraduates (152 females) from a large southwestern university participated in an online survey experiment and were either randomly assigned to the control condition (N=123) or to the war prime condition (N=126). Participants in the control condition did not receive the metaphor manipulation while participants in the war prime condition received the subtle "war on cancer" metaphor prime. After the prime was given, participants read a scenario, answered questions related to the situation, and responded to demographic questions. The results suggested that, compared to participants in the no-prime condition, participants exposed to the war metaphor were more likely to (a) view melanoma as an acute disease, (b) choose chemotherapy over molecular tests, and (c) prefer more aggressive treatment. These findings illustrated the unintended consequences of the "war on cancer" slogan. The results were encouraging and in the predicted direction, but the effect size was small. The discussion section described possible future directions for research.
ContributorsShangraw, Ann Mariah (Author) / Kwan, Virginia (Thesis director) / Neuberg, Steven (Committee member) / Cavanaugh Toft, Carolyn (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor)
Created2015-05
Description
Social proof and mismatch of self-preference have been assumed to play an important role in the inference of value. They can be influential factors when it comes to decision-making in a mate-selection environment. In this thesis study, participants took an online survey in the form of a dating website. They answered a series of questions about the traits they would like to see in a potential mate. They were then presented with four potential mates and asked to rank them by their preferences. The results show that participants most preferred the potential mate with a high social proof and a low mismatch of self-preference and least preferred the potential mate with a low social proof and a high mismatch of self-preference. When comparing just social proof and mismatch of self-preference, there was not an interaction effect between the two. I conclude that even though social proof is a powerful influencing factor by itself, it did not have the power to trump the mismatch of self-preference.
ContributorsAkhter, Sumbal (Author) / Kwan, Virginia (Thesis director) / Knight, George (Committee member) / Cohen, Adam (Committee member) / Barrett, The Honors College (Contributor) / College of Liberal Arts and Sciences (Contributor)
Created2012-12