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- All Subjects: COVID-19
Virans is a book comprised of illustrations, hand-written text, and digital elements The book was conceived as an encapsulation of the broad social changes brought on by the COVID-19 pandemic. With a unique art style utilizing distorted human forms, complex line patterns, pointillism, and flat compositions, each of the book's 15 spreads represent an issue observed during the pandemic. These issues include isolation, political concerns, conspiracy theories, and the overall human toll of the pandemic.
Especially during the current COVID-19 pandemic and age of social unrest in the United States, there has been an increasing need for comfort, yet the idea of comfort is quite vague and rarely elaborated upon. To simplify the idea of comfort and communicate the ideas around it effectively, I am defining comfort as a subset of escapism in which a person escapes to reduce or alleviate feelings of grief or distress. As companies rush to comfort their customers in this current state of uncertainty, marketers are pressed to identify people’s insecurities and comfort them without coming off as insensitive or trite. Current comfort marketing focuses on inspiring nostalgia in its customers, having them recall previous positive experiences or feelings to comfort them. Nostalgic marketing techniques may ease mild grief in some cases, but using them to alleviate severe distress probably will not be as effective, and has contributed to several seemingly out-of-touch “COVID-19 era” commercials.<br/>When addressing comfort, marketers should understand the type and hierarchy of comfort that they are catering to. Not all comforts are equal, in that some comforts make us feel better than others and some do not comfort us at all. A better understanding of how and why comforts change among different individuals, and possibly being able to predict the comfort preference based on a product or service, will help marketers market their goods and services more effectively. By diversifying and specializing comfort marketing using this hierarchical method, marketers will be able to more significantly reach their customers during “uncertain times.”
I will be arguing that, although Kierkegaard is masterful when it comes incorporating rhetorical strategies and poetic elements in his works in an attempt to grasp the reader’s attention, his reliance upon a theistic system contradicts what I believe to be the message of subjectivity. This is why he does not affect me in a way that Nietzsche does and I will be objectively showing why I have been influenced more by Nietzsche through the use of their texts. His ideas on the overman, the will to power, and masks and appearances are liberating for the subjective thinker and invoke a sense of nobility in human existence that is not matched by Kierkegaard’s ideas. Perhaps my reader will disagree with my opinion but I hope this provides a dialogue or “loving fight” between these two thinkers for my reader to come to his/her own conclusion about the nature of subjectivity and its role in human existence.