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Description
This paper aims to assess potential similarities and differences in the way that public relations professionals approach ethics in Spain and The United States. The approach taken for this study was first a thematic analysis of industry-accepted codes of ethics. These were the PRSA Code of Ethics from the United States and the ADECEC and Dircom codes of ethics from Spain. Although the codes provide a basis for a basic analysis, it is hard to say how public relations professionals implement ethical practices in their work solely based on codes of ethics. To further study the ethics in practice, interviews with public relations professionals from a 2012 trip to Madrid were transcribed and analyzed for key themes. To assess ethics in practice in the United States, public relations blog posts related to ethics were analyzed for key themes. The history of public relations in Spain is much shorter than in the United States The histories of the and cultural differences may be the cause of some of the differences in ethics.
ContributorsLurie, Hannah Jessica (Author) / Gilpin, Dawn (Thesis director) / Matera, Fran (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
This qualitative study examined how culture and community are created in the popular sports video game, NBA 2K. Sports video games are some of the most popular video games, but there has been lack of critical scholarship into these games. By engaging two popular cultural theories, the circuit of culture and the fields of cultural production, this study critically examined how culture shapes online communities in sports video games.By employing a variety of ethnographic methods including thick descriptions of cultural artifacts, an intake questionnaire, interviews with 17 NBA 2K players, and in-game participant observation, this study established cultural patterns, insider language, and other elements of culture within the NBA 2K community. The researcher learned to play NBA 2K, critically examined both physical and virtual cultural artifacts, conducted in-depth semi-structured interviews with game players, and participated in NBA 2K with study participants to contextualize their experiences.
This study established NBA 2K as having some of the most advanced functions of any sports video games, including sophisticated multi-user domains (MUDs) and complex avatar (MyPLAYER) creation. NBA 2K offers a unique opportunity to create diverse MyPLAYER representations, setting the bar for sports video games to include people from varied physical identities. Though the game has made strides to include WNBA athletes, the lack of gendered options for the MyPLAYER feature reinforces misogynistic and hegemonic power structures that
are common in both sports culture and gaming culture.
ContributorsForbes, Allison (Author) / Gilpin, Dawn (Thesis advisor) / Gray, Kishonna (Committee member) / Reed, Sada (Committee member) / Silcock, Burton (Committee member) / Arizona State University (Publisher)
Created2021