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Health knowledge alone does not appear to lead to sustained healthy behavior, suggesting the need for alternative methods for improving diet. Recent research shows a possible role of moral contexts of food production on diet related behaviors; however no studies have been conducted to specifically explore the relationship between moral

Health knowledge alone does not appear to lead to sustained healthy behavior, suggesting the need for alternative methods for improving diet. Recent research shows a possible role of moral contexts of food production on diet related behaviors; however no studies have been conducted to specifically explore the relationship between moral constructs and food consumption. This study examined the relationship between fast food consumption and two measures of morality, Moral Foundations Questionnaire (MFQ), specifically harm/care and purity/sanctity foundations, and the Ethical Concern in food choice (EC) questionnaire, which includes animal welfare, environment protection, political values, and religion subscales. The study also examined the association between the measures of morality. 739 participants, primarily female (71.4%) and non-Hispanic Whites (76.5%), completed an online survey that included the MFQ, the EC questionnaire, and a brief fast food screener. Participant's morality scores in relation to their fast food consumption were examined first using bivariate ANOVA analysis and then using logistic regression to control for covariates. The MFQ foundations were compared with the EC subscales using Pearson correlation coefficient. Significant bivariate relationships were seen between fast food consumption and the MFQ's purity/sanctity foundation and EC's religion subscales (p<0.05). However these significant bivariate relationships did not hold after controlling for gender, race, university education, and religion in the logistic regression analysis. The foundations of the MFQ were positively correlated with the subscales for the EC questionnaire (r values ranging from .233-.613 (p<0.01). MFQ's purity/sanctity foundation and EC's religion subscale were the two most highly correlated (r=.613, p<0.01) showing that moral intuitions may be associated with eating decision making. The study did not find significant associations between MFQ or EC scores and fast food consumption.
ContributorsMartinelli, Sarah (Author) / Ohri-Vachaspati, Punam (Thesis advisor) / Hekler, Eric B. (Committee member) / Wharton, Christopher (Christopher Mack), 1977- (Committee member) / Johnston, Carol (Committee member) / Arizona State University (Publisher)
Created2013
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Background: Previous research suggests a healthy eater schema (i.e., identifying yourself as a healthy eater) may be a useful concept to target in interventions. A "stealth" intervention that discussed the moral issues related to food worked better at promoting healthful eating than an intervention focused on the health benefits. No

Background: Previous research suggests a healthy eater schema (i.e., identifying yourself as a healthy eater) may be a useful concept to target in interventions. A "stealth" intervention that discussed the moral issues related to food worked better at promoting healthful eating than an intervention focused on the health benefits. No research has explored the relationship between moral foundations, a theoretical model focused on delineating core "foundations" for making a moral decision, and healthy eater self-identity or self-efficacy. Purpose: We explored the relationship between moral foundations (i.e., harm/care, fairness/reciprocity, in-group/loyalty, authority/respect, & purity/sanctity) and health eater self-identity and fruit and vegetable self-efficacy (FVSE). Methods: 542 participants completed an online cross-sectional survey, which included moral foundations (i.e., MFQ), political views, healthy eater self-identity (i.e., HESS), and FVSE measures. Logistic regression was used to assess the relationship between moral foundations between healthy eater self-identity after controlling for age, gender, major, BMI, and political beliefs. OLS regression was used to explore the relationship between self-efficacy and the moral foundations after controlling for the covariates. Results: 75.6% of the sample were college students, with a mean age of 25.27 (SD=8.61). 25.1% of students were nutrition majors. Harm/care, authority/respect, and ingroup/loyalty were significantly associated with healthy eater schema, (i.e., OR=1.7, p<.001, OR=1.5, p=.009, and OR=1.4, p=.027, respectively). Ingroup/loyalty, authority/respect, and purity/sanctity were related to FVSE (p=.006, p=.002, p=.04, respectively). Conclusion: Among college students, harm/care and authority/respect were associated with a healthy eater schema. Future research should explore possible uses of these moral foundations in interventions (e.g., a plant-based diet based on reduced harm to animals or eating fewer processed views based on "traditional" values).
ContributorsKiser, Sarah (Author) / Hekler, Eric B. (Thesis advisor) / Ohri-Vachaspati, Punam (Committee member) / Wharton, Christopher (Christopher Mack), 1977- (Committee member) / Johnston, Carol (Committee member) / Arizona State University (Publisher)
Created2013
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Description
It is commonly accepted that undergraduate degree attainment rates must improve if postsecondary educational institutions are to meet macroeconomic demands. Involvement in co-curricular activities, such as student clubs and organizations, has been shown to increase students' satisfaction with their college experience and the rates by which they might persist. Yet,

It is commonly accepted that undergraduate degree attainment rates must improve if postsecondary educational institutions are to meet macroeconomic demands. Involvement in co-curricular activities, such as student clubs and organizations, has been shown to increase students' satisfaction with their college experience and the rates by which they might persist. Yet, strategies that college administrators, faculties, and peer leaders may employ to effectively promote co-curricular engagement opportunities to students are not well developed. In turn, I created the Sky Leaders program, a retention-focused intervention designed to promote commuter student involvement in academically-purposeful activities via faculty- and peer-lead mentoring experiences. Working from an interpretivist research paradigm, this quasi-experimental mixed methods action research study was intended to measure the intervention's impact on participants' re-enrollment and reported engagement rates, as well as the effectiveness of its conceptual and logistical aspects. I used enrollment, survey, interview, observation, and focus group data collection instruments to accommodate an integrated data procurement process, which allowed for the consideration of several perspectives related to the same research questions. I analyzed all of the quantitative data captured from the enrollment and survey instruments using descriptive and inferential statistics to explore statistically and practically significant differences between participant groups. As a result, I identified one significant finding that had a perceived positive effect. Expressly, I found the difference between treatment and control participants' reported levels of engagement within co-curricular activities to be statistically and practically significant. Additionally, consistent with Glaser and Strauss' grounded theory approach, I employed open, axial, and selective coding procedures to analyze all of the qualitative data obtained via open-ended survey items, as well as interview, observation, and focus group instruments. After I reviewed and examined the qualitative data corpus, I constructed six themes reflective of the participants' programmatic experiences as well as conceptual and logistical features of the intervention. In doing so, I found that faculty, staff, and peer leaders may efficaciously serve in specific mentoring roles to promote co-curricular engagement opportunities and advance students' institutional academic and social integration, thereby effectively curbing their potential college departure decisions, which often arise out of mal-integrative experiences.
ContributorsSebold, Brent (Author) / Beardsley, Audrey (Thesis advisor) / Serafini, Frank (Committee member) / Wharton, Christopher (Christopher Mack), 1977- (Committee member) / Arizona State University (Publisher)
Created2011