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- All Subjects: ethics
- Creators: School of Historical, Philosophical and Religious Studies
- Creators: Meirelles, Rodrigo
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Status: Published
To gain insight into the state of the industry and current position of independent bookstores, I will first examine the past fifty years of the brick-and-mortar bookstore, followed by a Porter’s Five Forces analysis of the industry threats and a SWOT analysis to compare the strengths and weaknesses of independent bookstores. Next, the patrons of independent bookstores will be discussed with a focus on the two largest consumer groups of Millennials and Baby Boomers, their characteristics, and the opportunities they provide to bookstores. After this there will be an exploration of the competitors to brick-and-mortar bookstores, focusing on Amazon and then touching on some of the other rivals to bookstores’ consumer base. The next section will be an in-depth analysis of a variety of bookstores across the United States, with attention to their successful practices, goals, concerns, and failures. First, there will be a comparison of industry success and failure through case studies of Borders and Powell’s bookstores. Next, there will be a comparison of five beloved independent bookstores across the country to share their varied competitive advantages that are the secret to their success. Finally, there are primary source interviews with the employees of three major Phoenix bookstores, which provide insight into the goals, current projects, attitudes, and inner strengths of these businesses. Finally, the thesis will conclude with a section offering solutions and suggestions for independent bookstores to pursue based on the primary and secondary research discussed above. These recommendations are focused on five key areas:
• Community
• Consumers
• Store Design
• Technology
• Diversification
Ultimately, the information provided by this research and these interviews indicates that while vital business changes are being pursued by independent and chain bookstores across the United States, the independent bookstore shows no signs of disappearing in favor of online vendors or e-readers.
The medium of film and television has become more prevalent in society than ever before. It pushes the boundaries of what technology can do and what realities mankind can explore. However, with their rapid expansion, the bounds by which society deems this medium as ethical or unethical, simplified as real or fiction, has become a lot hazier, daresay, inconsequential. While some facets of the medium strive and continue to focus on ethical practices (such as documentary work), others base their work loosely on those real experiences (e.g. “Based on a True Story”) or are wholly exaggerated or fabricated. With this in mind, it probes the question: Does research have a place in nonfiction storytelling? This thesis explores this premise, arguing that the more a story is researched and truthful to its subject matter, the better and more entertaining it will become.