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The current model of revenue generation for some free to play video games is preventing the companies controlling them from growing, but with a few changes in approach these issues could be alleviated. A new style of video games, called a MOBA (Massive Online Battle Arena) has emerged in the

The current model of revenue generation for some free to play video games is preventing the companies controlling them from growing, but with a few changes in approach these issues could be alleviated. A new style of video games, called a MOBA (Massive Online Battle Arena) has emerged in the past few years bringing with it a new style of generating wealth. Contrary to past gaming models, where users must either purchase the game outright, view advertisements, or purchase items to gain a competitive advantage, MOBAs require no payment of any kind. These are free to play computer games that provides users with all the tools necessary to compete with anyone free of charge; no advantages can be purchased in this game. This leaves the only way for users to provide money to the company through optional purchases of purely aesthetic items, only to be purchased if the buyer wishes to see their character in a different set of attire. The genre’s best in show—called League of Legends, or LOL—has spearheaded this method of revenue-generation. Fortunately for LOL, its level of popularity has reached levels never seen in video games: the world championships had more viewers than game 7 of the NBA Finals (Dorsey). The player base alone is enough to keep the company afloat currently, but the fact that they only convert 3.75% of the players into revenue is alarming. Each player brings the company an average of $1.32, or 30% of what some other free to play games earn per user (Comparing MMO). It is this low per player income that has caused Riot Games, the developer of LOL, to state that their e-sports division is not currently profitable. To resolve this issue, LOL must take on a more aggressive marketing plan. Advertisements for the NBA Finals cost $460,000 for 30 seconds, and LOL should aim for ads in this range (Lombardo). With an average of 3 million people logged on at any time, 90% of the players being male and 85% being between the ages of 16 and 30, advertising via this game would appeal to many companies, making a deal easy to strike (LOL infographic 2012). The idea also appeals to players: 81% of players surveyed said that an advertisement on the client that allows for the option to place an order would improve or not impact their experience. Moving forward with this, the gaming client would be updated to contain both an option to order pizza and an advertisement for Mountain Dew. This type of advertising was determined based on community responses through a sequence of survey questions. These small adjustments to the game would allow LOL to generate enough income for Riot Games to expand into other areas of the e-sports industry.
ContributorsSeip, Patrick (Co-author) / Zhao, BoNing (Co-author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Barrett, The Honors College (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
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Description
A growing number of jobs in the US require a college degree or technical education, and the wage difference between jobs requiring a high school diploma and a college education has increased to over $17,000 per year. Enrollment levels in postsecondary education have been rising for at least the past

A growing number of jobs in the US require a college degree or technical education, and the wage difference between jobs requiring a high school diploma and a college education has increased to over $17,000 per year. Enrollment levels in postsecondary education have been rising for at least the past decade, and this paper attempts to tease out how much of the increasing enrollment is due to changes in the demand by companies for workers. A Bartik Instrument, which is a measure of local area labor demand, for each county in the US was constructed from 2007 to 2014, and using multivariate linear regression the effect of changing labor demand on local postsecondary education enrollment rates was examined. A small positive effect was found, but the effect size in relation to the total change in enrollment levels was diminutive. From the start to the end of the recession (2007 to 2010), Bartik Instrument calculated unemployment increased from 5.3% nationally to 8.2%. This level of labor demand contraction would lead to a 0.42% increase in enrollment between 2008 and 2011. The true enrollment increase over this period was 7.6%, so the model calculated 5.5% of the enrollment increase was based on the changes in labor demand.
ContributorsHerder, Daniel Steven (Author) / Dillon, Eleanor (Thesis director) / Schoellman, Todd (Committee member) / Economics Program in CLAS (Contributor) / Department of Psychology (Contributor) / Sandra Day O'Connor College of Law (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Description
The NBA operates under a unique system with both forms of the salary cap. The league has a team salary cap that sets a limit that teams can spend on their entire roster. The NBA has a soft cap and a luxury tax system, meaning if teams spend over a

The NBA operates under a unique system with both forms of the salary cap. The league has a team salary cap that sets a limit that teams can spend on their entire roster. The NBA has a soft cap and a luxury tax system, meaning if teams spend over a determined amount, they are taxed for the salaries in excess. The league also has a player salary cap. The 1999 NBA collective bargaining agreement first introduced the individual player salary cap in the league. This cap sets a limit on what the best players can earn, otherwise known as the maximum contract. In an economic system with a soft team cap, the introduction of the player salary cap has important implications. The stated outcome of such a salary cap is to improve competitive balance and better distribute star players throughout the league. This study evaluated the 1990-2015 regular seasons to measure the impact of the player salary cap on competitive balance, the distribution of team payrolls, and the dispersion of star players. In accordance with the Rottenberg's invariance hypothesis, the player salary cap has hurt the players and benefited the owners by redistributing income from one party to the other, without impacting the distribution of talent in the league. The rule change has not affected competitive balance, while team payrolls have converged and star players have become more dispersed throughout the league. These changes hurt the league overall, preventing the maximization of revenues. Despite this inefficiency, the chance of the league moving to eliminate the player salary cap is low.
ContributorsWelu, Brian Andrew (Author) / Marburger, Daniel (Thesis director) / Goegan, Brian (Committee member) / Sandra Day O'Connor College of Law (Contributor) / Department of Economics (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description
There is growing public concern about the implications of climate change for natural processes, such as the melting of ice at the poles, but less clear are the implications for food production. Famine and conflict have a long and complicated history, made increasingly complicated by the intricate global food system.

There is growing public concern about the implications of climate change for natural processes, such as the melting of ice at the poles, but less clear are the implications for food production. Famine and conflict have a long and complicated history, made increasingly complicated by the intricate global food system. In this paper, I explore the effect of increasingly severe El Niño Southern Oscillation cycles on conflict in an effort to determine how abnormal climate patterns affect food security and, indirectly, conflict. I use a non-linear probit model to analyze the relationship between several binary conflict variables and food supply.
ContributorsWoner, Hannah Marie (Author) / Schoellman, Todd (Thesis director) / Ripley, Charles (Committee member) / Sandra Day O'Connor College of Law (Contributor) / Economics Program in CLAS (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
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Description

Climate change is impacting fisheries through ecological shifts altering the geographical distribution and quantity of fish species. About 60% of United States fish caught by volume is caught in the Alaska region, with Alaska's economy dependent on fisheries. Additionally, fisheries are an important source of employment for many Alaskan communities.

Climate change is impacting fisheries through ecological shifts altering the geographical distribution and quantity of fish species. About 60% of United States fish caught by volume is caught in the Alaska region, with Alaska's economy dependent on fisheries. Additionally, fisheries are an important source of employment for many Alaskan communities. Therefore, it is important to have policies and strategies in place to prepare for ongoing climate impacts. One step to support better tailoring policy to support those most likely to be negatively impacted is to identify the fishing communities most vulnerable to climate change. This study uses data on vulnerable fish species and fishery catch by species and community to identify what communities are most vulnerable to changing climate conditions. I identify 26 communities that are fishing climate vulnerable species. I then use vulnerable fish species revenue data to identify communities most at risk either because they generate a substantial amount of revenue from these species or a substantial proportion of their total revenue is derived from these species. Using species-specific revenue, I show that Sablefish contribute the most to this vulnerability.

ContributorsFulton, Breanna (Author) / Kroetz, Kailin (Thesis director) / Abbot, Joshua (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / School of Geographical Sciences and Urban Planning (Contributor)
Created2023-05
Description

This research explores the use of transformative urban scenarios and timelines as a planning tool for addressing future sustainability challenges in urban environments. The analysis comes from a set of scenarios that were explored through workshops conducted in 2019 in which Phoenix stakeholders developed timelines toward their visions of Phoenix

This research explores the use of transformative urban scenarios and timelines as a planning tool for addressing future sustainability challenges in urban environments. The analysis comes from a set of scenarios that were explored through workshops conducted in 2019 in which Phoenix stakeholders developed timelines toward their visions of Phoenix 60 years into the future. To evaluate the pathways created in these timelines, we employed process tracing methodology to understand which causal mechanisms lead to certain phenomena. Or in other words, it helps us understand how changes happen. We converted the timelines into process tracing diagrams that categorized the relationship between actions, actors, and observable manifestations (OM’s) of change over time. To understand the relationship between these components, we then used a combination of inductive and deductive coding to categorize types of activities, actors, OM’s and sustainability topics and organized them into themes. This helped us to understand how city decision-makers and community leaders think sustainability and resilience transformation can and should occur. This thesis takes a closer look at one particular scenario, Some Like it Hot, which explores resilience to extreme heat. Through coding and analysis, we found trends, correlations, and missing pieces in the participants’ timeline. There are numerous overarching causal mechanisms throughout the scenario timeline. These trends offer insight into which activities and stakeholders are seen as significant drivers of sustainable transformation according to the workshop participants. The file attached is a pdf version of an ArcGIS Story Map completed for this honors thesis. To view the full, interactive thesis deliverable, visit https://storymaps.arcgis.com/stories/14d1e52a9448498e87f20e7566651a13

ContributorsHarris, Madison (Author) / Caughman, Liliana (Thesis director) / Grimm, Nancy (Committee member) / Barrett, The Honors College (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05