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- All Subjects: Economics
- Creators: Silverman, Daniel
- Creators: Department of Supply Chain Management
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Resource Type: Text
This survey takes information on a participant’s beliefs on privacy security, the general digital knowledge, demographics, and willingness-to-pay points on if they would delete information on their social media, to see how an information treatment affects those payment points. This information treatment is meant to make half of the participants think about the deeper ramifications of the information they reveal. The initial hypothesis is that this information will make people want to pay more to remove their information from the web, but the results find a surprising negative correlation with the treatment.
Amid the fast-growing market of plant-based alternatives to conventional meat, there still lies uncertainty about consumers’ preferences for these new products. Through an online survey using a Becker-DeGroot-Marschak mechanism, I test the effect that environmental information provision has on consumers’ immediate and long-term willingness- to-pay for the Whopper and Impossible Whopper from Burger King. Respondents were randomly assigned to either a control group or a treatment group, and both received information on taste in an attempt to isolate the effect of environmental information. Results show that certain groups respond to the information differently. Specifically, consumers who care about climate change are affected greatly by environmental in- formation suggesting these “climate advocates” are not fully informed despite the efforts of Impossible Foods. Vegetarians and highly educated individuals have relatively stronger preferences for the plant-based burger, in line with previous studies. Results also show a lasting effect of information on WTP, suggesting little need for repeated interventions.
In this paper, I discuss my findings from The Toyota Way, 2 Second Lean, and Lean Thinking, I present an analysis of my implementation of lean processes for Page Petal, and I recommend a set of lean<br/>philosophies that I found to be successful for e-commerce product-based small businesses. I also focus on how the economy plays an important role in the demand for goods, a major factor in<br/>which lean processes will ultimately be successful. The goal of this paper is to demonstrate the value of mindful risk-taking in entrepreneurship and to reveal what was effective with Page Petal in hopes of giving other small businesses insight into how to be successful.