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- All Subjects: Economics
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- Creators: Economics Program in CLAS
- Creators: Department of Supply Chain Management
Description
The current model of revenue generation for some free to play video games is preventing the companies controlling them from growing, but with a few changes in approach these issues could be alleviated. A new style of video games, called a MOBA (Massive Online Battle Arena) has emerged in the past few years bringing with it a new style of generating wealth. Contrary to past gaming models, where users must either purchase the game outright, view advertisements, or purchase items to gain a competitive advantage, MOBAs require no payment of any kind. These are free to play computer games that provides users with all the tools necessary to compete with anyone free of charge; no advantages can be purchased in this game. This leaves the only way for users to provide money to the company through optional purchases of purely aesthetic items, only to be purchased if the buyer wishes to see their character in a different set of attire. The genre’s best in show—called League of Legends, or LOL—has spearheaded this method of revenue-generation. Fortunately for LOL, its level of popularity has reached levels never seen in video games: the world championships had more viewers than game 7 of the NBA Finals (Dorsey). The player base alone is enough to keep the company afloat currently, but the fact that they only convert 3.75% of the players into revenue is alarming. Each player brings the company an average of $1.32, or 30% of what some other free to play games earn per user (Comparing MMO). It is this low per player income that has caused Riot Games, the developer of LOL, to state that their e-sports division is not currently profitable. To resolve this issue, LOL must take on a more aggressive marketing plan. Advertisements for the NBA Finals cost $460,000 for 30 seconds, and LOL should aim for ads in this range (Lombardo). With an average of 3 million people logged on at any time, 90% of the players being male and 85% being between the ages of 16 and 30, advertising via this game would appeal to many companies, making a deal easy to strike (LOL infographic 2012). The idea also appeals to players: 81% of players surveyed said that an advertisement on the client that allows for the option to place an order would improve or not impact their experience. Moving forward with this, the gaming client would be updated to contain both an option to order pizza and an advertisement for Mountain Dew. This type of advertising was determined based on community responses through a sequence of survey questions. These small adjustments to the game would allow LOL to generate enough income for Riot Games to expand into other areas of the e-sports industry.
ContributorsSeip, Patrick (Co-author) / Zhao, BoNing (Co-author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Barrett, The Honors College (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
The concentration factor edge detection method was developed to compute the locations and values of jump discontinuities in a piecewise-analytic function from its first few Fourier series coecients. The method approximates the singular support of a piecewise smooth function using an altered Fourier conjugate partial sum. The accuracy and characteristic features of the resulting jump function approximation depends on these lters, known as concentration factors. Recent research showed that that these concentration factors could be designed using aexible iterative framework, improving upon the overall accuracy and robustness of the method, especially in the case where some Fourier data are untrustworthy or altogether missing. Hypothesis testing methods were used to determine how well the original concentration factor method could locate edges using noisy Fourier data. This thesis combines the iterative design aspect of concentration factor design and hypothesis testing by presenting a new algorithm that incorporates multiple concentration factors into one statistical test, which proves more ective at determining jump discontinuities than the previous HT methods. This thesis also examines how the quantity and location of Fourier data act the accuracy of HT methods. Numerical examples are provided.
ContributorsLubold, Shane Michael (Author) / Gelb, Anne (Thesis director) / Cochran, Doug (Committee member) / Viswanathan, Aditya (Committee member) / Economics Program in CLAS (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
In order to discover if Company X's current system of local trucking is the most efficient and cost-effective way to move freight between sites in the Western U.S., we will compare the current system to varying alternatives to see if there are potential avenues for Company X to create or implement an improved cost saving freight movement system.
ContributorsPicone, David (Co-author) / Krueger, Brandon (Co-author) / Harrison, Sarah (Co-author) / Way, Noah (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Economics Program in CLAS (Contributor) / School of Accountancy (Contributor) / W. P. Carey School of Business (Contributor) / Sandra Day O'Connor College of Law (Contributor)
Created2015-05
Description
South Mountain is the largest municipal park in the nation. It is a bundled amenity, providing a series of linked services to the surrounding communities. A dataset of 19,209 homes in 155 neighborhoods within three miles of the park was utilized in order to complete a hedonic estimation for two nearby urban villages, Ahwatukee Foothills and South Mountain Village. Measures of access include proximity to the park, trailhead access, and adjacency to the park. Two regressions were estimated, the first including lot characteristics and subdivision fixed effects and the second using the coefficients for each subdivision as the dependent variable. These estimates describe how the location of a house in a subdivision contributes to its conditional mean price. As a result they offer a direct basis for capturing amenities measured at the neighborhood scale on home values. Park proximity, trailhead access and adjacency were found to significantly influence the price of homes at the 5% confidence level in Ahwatukee, but not in South Mountain Village. The results of this study can be applied to issues of environmental justice and park access in determining which areas and attributes of the park are associated with a high premium. Though South Mountain was preserved some time ago, development and future preservation in the City of Phoenix can be informed by such studies.
ContributorsRamakrishna, Saritha Kambhampati (Author) / Abbott, Joshua (Thesis director) / Smith, V. Kerry (Committee member) / Schoon, Michael (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / Economics Program in CLAS (Contributor) / Department of English (Contributor)
Created2015-05
Description
According to the Tax Policy Center, a joint project of the Brookings Institution and Urban Institute, the Earned Income Tax Credit (EITC) will provide 26 million households with 60 billion dollars of reduced taxes and refunds in 2015 \u2014 resources that serve to lift millions of families above the federal poverty line. Responding to the popularity of EITC programs and recent discussion of its expansion for childless adults, I select three comparative case studies of state-level EITC reform from 2005 to 2013. Each state represents a different kind of policy reform: the creation of a supplemental credit in Connecticut, credit reduction in New Jersey, and finally credit expansion for childless adults in Maryland. For each case study, I use Current Population Survey panel data from the March Supplement to complete a differences-in-differences (DD) analysis of EITC policy changes. Specifically, I analyze effects of policy reform on total earned income, employment and usual hours worked. For comparison groups, I construct unique counterfactual populations of northeastern U.S. states, using people of color with less than a college degree as my treatment group for their increased sensitivity to EITC policy reform. I find no statistically significant effects of policy creation in Connecticut, significant decreases in employment and hours worked in New Jersey, and finally, significant increases in earnings and hours worked in Maryland. My work supports the findings of other empirical work, suggesting that awareness of new supplemental EITC programs is critical to their effectiveness while demonstrating that these types of programs can affect the labor supply and outcomes of eligible groups.
ContributorsRichard, Katherine Rose (Author) / Dillon, Eleanor Wiske (Thesis director) / Silverman, Daniel (Committee member) / Herbst, Chris (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Economics Program in CLAS (Contributor)
Created2015-05
Description
Over the course of six months, we have worked in partnership with Arizona State University and a leading producer of semiconductor chips in the United States market (referred to as the "Company"), lending our skills in finance, statistics, model building, and external insight. We attempt to design models that help predict how much time it takes to implement a cost-saving project. These projects had previously been considered only on the merit of cost savings, but with an added dimension of time, we hope to forecast time according to a number of variables. With such a forecast, we can then apply it to an expense project prioritization model which relates time and cost savings together, compares many different projects simultaneously, and returns a series of present value calculations over different ranges of time. The goal is twofold: assist with an accurate prediction of a project's time to implementation, and provide a basis to compare different projects based on their present values, ultimately helping to reduce the Company's manufacturing costs and improve gross margins. We believe this approach, and the research found toward this goal, is most valuable for the Company. Two coaches from the Company have provided assistance and clarified our questions when necessary throughout our research. In this paper, we begin by defining the problem, setting an objective, and establishing a checklist to monitor our progress. Next, our attention shifts to the data: making observations, trimming the dataset, framing and scoping the variables to be used for the analysis portion of the paper. Before creating a hypothesis, we perform a preliminary statistical analysis of certain individual variables to enrich our variable selection process. After the hypothesis, we run multiple linear regressions with project duration as the dependent variable. After regression analysis and a test for robustness, we shift our focus to an intuitive model based on rules of thumb. We relate these models to an expense project prioritization tool developed using Microsoft Excel software. Our deliverables to the Company come in the form of (1) a rules of thumb intuitive model and (2) an expense project prioritization tool.
ContributorsAl-Assi, Hashim (Co-author) / Chiang, Robert (Co-author) / Liu, Andrew (Co-author) / Ludwick, David (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / Mechanical and Aerospace Engineering Program (Contributor) / WPC Graduate Programs (Contributor)
Created2015-05
Description
When making investment decisions many different indicators are taken into consideration before picking a stock/corporation to invest in (retail or institutional). Traditionally these indicators tend to be financial measures such as earnings per share, price to earnings ratio, price to book value ratio, dividend yield/payout ratio, etc. Often these indicators do not take into consideration the actual running intricacies of a company as they are simply based on historical financial statements, thus limiting an investor's decision-making ability. In this paper I analyze several companies stock performance to see if analyzing operational factors such as supply chain management before making an investment decision would have resulted in a profitable investment and thus prove as a reliable investment indicator. To do this I focused my analysis over a period of 5 years on two companies within three different industries; Fast Food, Processing, and Ecommerce. These industries were selected as the nature of their businesses require intensive supply chains thus this strategy would be most applicable to them as opposed to a software or IT company. Of the two companies selected from each respective industry one company would be listed/analyzed in Gartner's ranking of the "Annual Supply Chain Top 25" while the other company would not be. This Gartner ranking would serve as a measure of whether or not a company had a good supply chain. These companies then had their traditional financial metrics evaluated to see if supply chain analysis indirectly encapsulated some of these metrics as well. The goal of this analysis was to find if there was a strong correlation between companies listed on Gartner's rating scale and strong stock performance. If this was true this would suggest that there is a benefit to be captured by investors through using supply chain analysis as an indicator when making investment decisions.
ContributorsThompson, Tyler Thomas (Author) / Kellso, James (Thesis director) / Smith, Geoffrey (Committee member) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Gendered products are prevalent in the modern consumer products market. This paper provides historical context for the change in the consumer products market which started as a genderless product market and shifted to a female consumer-centric market reflecting the economic needs of the United States through World War I and II. This female consumer-centric market results from the rise of consumer research and many household products are created to satisfy female consumer preferences. But as the consumer demographics change with more women entering the labor force, the types of products being sold change to appeal to the increasing number of male consumers who begin shopping for themselves. This increase in male products is what leads to the booming men's personal care products market that we see today. With an increase in gendered products, there has also been an increase in the number of backlash companies face for creating specific gendered products. This paper outlines the history of gendered products and the potential future of products in the United States.
ContributorsLavergne, Lisa (Author) / Foster, William (Thesis director) / Goegan, Brian (Committee member) / Economics Program in CLAS (Contributor) / The Design School (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
On September 11, 1973, Augusto Pinochet became the leader of Chile after a violent coup d’état, which left the economy in shambles. The previous president and ruling party, Salvador Allende and the Popular Unity coalition respectively, were moving the country towards socialism and in doing so increased the government presence in the economy, nationalized copper and other industries, and redistributed agricultural land. Soon after nationalizing the copper industry, prices fell and the large expenditures being made by the government lead to a recession characterized by shrinking GDP, failing nationalized businesses, US economic sanctions, high inflation, and unfavorable exchange rates. Pinochet turned to the Chicago Boys, Chilean economists educated at the University of Chicago’s School of Economics by Milton Friedman, to formulate an economic plan that would reduce inflation as well as limiting government involvement in the economy. This paper will examine the neoliberal free market principals instituted by the Chicago Boys, the immediate and delayed effects in the Chilean government, and how these principals have been and can be utilized to provide stabilization and growth in other Latin American economies.
ContributorsJohnsen, Kaitlin (Author) / Goegan, Brian (Thesis director) / Hobijn, Bart (Committee member) / School of Accountancy (Contributor) / Department of Supply Chain Management (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
This paper examines the Syrian Civil War using seven different civil war settlement theories in order to assess the likelihood of a negotiated settlement ending the conflict. The costs of war, balance of power, domestic political institutions, ethnic identity, divisibility of stakes, veto player, and credible commitment theories were used in a multi-perspective analysis of the Syrian Civil War and the possibility of a peace settlement. It was found that all of the theories except for costs of war and balance of power predict that a negotiated settlement is unlikely to resolve the conflict. Although the Syrian government and the Syrian National Coalition are currently engaged in diplomatic negotiations through the Geneva II conference, both sides are unwilling to compromise on the underlying grievances driving the conflict. This paper ultimately highlights some of the problems inhibiting a negotiated settlement in the Syrian Civil War. These obstacles include: rival ethno-religious identities of combatants, lack of democratic institutions in Syria, indivisibility of stakes in which combatants are fighting for, number of veto player combatant groups active in Syria, and the lack of a credible third party to monitor and enforce a peace settlement.
ContributorsRidout, Scott Jeffries (Author) / Grossman, Gary (Thesis director) / Siroky, David (Committee member) / Barrett, The Honors College (Contributor) / Economics Program in CLAS (Contributor) / School of Politics and Global Studies (Contributor)
Created2014-05