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- Member of: Barrett, The Honors College Thesis/Creative Project Collection
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Description
The current model of revenue generation for some free to play video games is preventing the companies controlling them from growing, but with a few changes in approach these issues could be alleviated. A new style of video games, called a MOBA (Massive Online Battle Arena) has emerged in the past few years bringing with it a new style of generating wealth. Contrary to past gaming models, where users must either purchase the game outright, view advertisements, or purchase items to gain a competitive advantage, MOBAs require no payment of any kind. These are free to play computer games that provides users with all the tools necessary to compete with anyone free of charge; no advantages can be purchased in this game. This leaves the only way for users to provide money to the company through optional purchases of purely aesthetic items, only to be purchased if the buyer wishes to see their character in a different set of attire. The genre’s best in show—called League of Legends, or LOL—has spearheaded this method of revenue-generation. Fortunately for LOL, its level of popularity has reached levels never seen in video games: the world championships had more viewers than game 7 of the NBA Finals (Dorsey). The player base alone is enough to keep the company afloat currently, but the fact that they only convert 3.75% of the players into revenue is alarming. Each player brings the company an average of $1.32, or 30% of what some other free to play games earn per user (Comparing MMO). It is this low per player income that has caused Riot Games, the developer of LOL, to state that their e-sports division is not currently profitable. To resolve this issue, LOL must take on a more aggressive marketing plan. Advertisements for the NBA Finals cost $460,000 for 30 seconds, and LOL should aim for ads in this range (Lombardo). With an average of 3 million people logged on at any time, 90% of the players being male and 85% being between the ages of 16 and 30, advertising via this game would appeal to many companies, making a deal easy to strike (LOL infographic 2012). The idea also appeals to players: 81% of players surveyed said that an advertisement on the client that allows for the option to place an order would improve or not impact their experience. Moving forward with this, the gaming client would be updated to contain both an option to order pizza and an advertisement for Mountain Dew. This type of advertising was determined based on community responses through a sequence of survey questions. These small adjustments to the game would allow LOL to generate enough income for Riot Games to expand into other areas of the e-sports industry.
ContributorsSeip, Patrick (Co-author) / Zhao, BoNing (Co-author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Barrett, The Honors College (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor)
Created2015-05
Description
This project explores the dimensions that affect the success of a nonprofit organizations' web presence by using a dance and health nonprofit website as the foundation of the research and redesign. This report includes literature and design research, analysis, recommendations and a journal of the web design process. Through research, three categories were identified as the primary dimensions affecting the success of a website: content, technical adequacy and appearance. Furthermore, website success is influenced by how the strength of individual categories relies on one another. To improve the web design of Dancers and Health Together Inc., content implementations and redesign elements were both research and personal preference-based. The redesigned website can be found at www.collaydennis.com and will become inactive after May 31, 2015.
ContributorsDennis, Collay Carole (Author) / Coleman, Grisha (Thesis director) / Hosmer, Anthony Ryan (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
As the prevalence of childhood obesity in the United States rises, opportunities for children to be physically active become more vital. One opportunity for physical activity involves children walking to and from school. However, children that live in areas with a pedestrian-unfriendly built environment and a low degree of walkability are less likely to be physically active and more likely to be overweight. The purpose of this study was to study walking routes from schools in low-income neighborhoods in Southwestern United States to a local community center. Walking routes from the three study schools (South Mountain High School, Percy Julian Middle School, and Rose Linda Elementary School) were determined by distance, popularity, and the presence of a major thoroughfare. Segments and intersections, which formed the routes, were randomly selected from each school's buffer region. The walking routes as a whole, along with the segments and intersections, were audited and scored using built environment assessments tools: MAPS, PEQI and Walkability Checklist. These scores were utilized to develop interactive mapping tools to visualize the quality of the routes, segments and intersections and identify areas for improvement. Results showed that the routes from Percy Julian to the Kroc Center were, overall, rated higher than routes from the other two schools. The highest scoring route, from the seven routes studied, was route 2 from Percy Julian to the Kroc Center along Broadway Road. South Mountain High School was overall the worst starting point for walking to the Kroc Center as those three walking routes were graded as the least walkable. Possible areas for improvement include installing traffic calming features along major thoroughfares and reducing the perceived risk to pedestrian safety by beautifying the community by planting greenery. Future directions include studying the built environment in South Phoenix communities that surround the Kroc Center.
ContributorsZeien, Justin Lee (Author) / Buman, Matthew (Thesis director) / Hekler, Eric (Committee member) / Fellows, Brian (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / Department of Chemistry and Biochemistry (Contributor)
Created2015-05
Description
Exercise is a great boon to both the health of individuals and the national as a whole. Exercise provides a wide range of significant and well established benefits to both physical and psychological health, with many benefits that are still being discovered. The effects of exercise on health are somewhat unique, as exercise is one of a limited number of ways to improve health that is not harm a reduction strategy, but instead increases health through direct benefit, rather than increasing health by decreasing damage and harm. Support is also given to the proposal that individuals are in best position to determine the intensity of exercise and to choose primary activities to participate in, in order to provide near maximum physical and psychological benefit, with the understanding that frequency of exercise is of the upmost importance for benefit. The accessibility of exercise and the tremendous health benefit of exercise, makes exercise a huge asset in reducing the exorbitant health care spending and improving mediocre health outcomes in this country; a reasonable goal as numerous countries have better health the United States, even though the United States spends the more than any other country on health.
ContributorsRael, Ashur Scott (Author) / Kashiwagi, Dean (Thesis director) / Kashiwagi, Jacob (Committee member) / Barrett, The Honors College (Contributor) / Department of Chemistry and Biochemistry (Contributor) / School of Film, Dance and Theatre (Contributor)
Created2015-05
Description
With the National Labor Relations Board's decision to allow Northwestern University football players to unionize, the landscape of college athletics is changing very quickly. Due to their recognition as employees of the University, football players at Northwestern will receive many benefits that they would not have received before. They will be able to bargain for the things they want including: scholarships that cover the cost of attendance, increased medical coverage, measures to increase graduation rates, a safer game, and due process with the NCAA. However, this will come at a cost to the general welfare. Subsidies to athletic departments will continue to rise on college campuses due to the increasing costs of athletics and that cost will be incurred regressively on students. With an outcry from students, universities may be forced to stop the increase in subsidies, which may force some athletic departments to cut certain sports according to some parameters set by government legislation and the NCAA.
ContributorsGewecke, Alexander Leland (Author) / Marburger, Daniel (Thesis director) / Dillon, Eleanor (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / W. P. Carey School of Business (Contributor)
Created2015-05
Description
South Mountain is the largest municipal park in the nation. It is a bundled amenity, providing a series of linked services to the surrounding communities. A dataset of 19,209 homes in 155 neighborhoods within three miles of the park was utilized in order to complete a hedonic estimation for two nearby urban villages, Ahwatukee Foothills and South Mountain Village. Measures of access include proximity to the park, trailhead access, and adjacency to the park. Two regressions were estimated, the first including lot characteristics and subdivision fixed effects and the second using the coefficients for each subdivision as the dependent variable. These estimates describe how the location of a house in a subdivision contributes to its conditional mean price. As a result they offer a direct basis for capturing amenities measured at the neighborhood scale on home values. Park proximity, trailhead access and adjacency were found to significantly influence the price of homes at the 5% confidence level in Ahwatukee, but not in South Mountain Village. The results of this study can be applied to issues of environmental justice and park access in determining which areas and attributes of the park are associated with a high premium. Though South Mountain was preserved some time ago, development and future preservation in the City of Phoenix can be informed by such studies.
ContributorsRamakrishna, Saritha Kambhampati (Author) / Abbott, Joshua (Thesis director) / Smith, V. Kerry (Committee member) / Schoon, Michael (Committee member) / Barrett, The Honors College (Contributor) / School of Sustainability (Contributor) / Economics Program in CLAS (Contributor) / Department of English (Contributor)
Created2015-05
Description
With higher than normal levels of cardiovascular disease, diabetes, obesity, and sexually transmitted diseases within the Deaf community, it is clear that the current level of medical care is failing. This can stem from many different issues, from the mistrust of doctors to the fact that scientific education in the Deaf community is introduced at a later time in comparison to the hearing population. Similarly, there is a distinct lack of Deaf and hard of hearing medical staff. All of this culminates in the fact that the system needs to change. The addition of more Deaf staff in the medical environment, more staff interpreters, and doctors that have experience with the Deaf community engenders the metamorphosis of this group from unhealthy to healthy. Extra exposure for doctors during clinical rotations to deaf patients as well as training in Deaf Culture will further increase the comfort level of Deaf community members utilizing health services. As a result, the overall state of medical care for the Deaf population will improve with these modifications to the current system.
ContributorsBrar, Serbnoor Singh (Author) / Quinn, Paul (Thesis director) / Howard, Pamela (Committee member) / Barrett, The Honors College (Contributor) / Department of Chemistry and Biochemistry (Contributor)
Created2015-05
Description
This project looks at ways in which the individual comes into contact with history. By looking at the Katyń Massacre, we can see how violence and history can be viewed from aesthetic perspectives. This allows us to take part in the conversations concerned with genocide in other ways than from ethical and sympathetic perspectives. By examining the Katyń through an aesthetic lens, the individual can approach violence in new and unique ways. This research highlights for us a new way of approaching history and violence while simultaneously offering a way for the individual to have a new voice in history. The poetry that follows the research offers a way for us to aestheticize violence and use language to approach it in a way that is simultaneously cruel and beautiful.
ContributorsTucker, Robert Charles Austin (Author) / Sarah, Ball (Thesis director) / Castle, Gregory (Committee member) / Barrett, The Honors College (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / Department of English (Contributor)
Created2015-05
Description
For the average person, the criminal justice system can be a bureaucratic and confusing process. It is for exactly these reasons, many defendants will choose to spend exorbitant amounts of money to prove their innocence or hide their guilt. Therefore, when thinking from an economic perspective, one begins to wonder whether or not the vast amounts of money allocated to building a legal defense, actually have statistical impact on the outcome of the sentence. Or, if perhaps it is the characteristics of the defendant, the case, or the judge that truly account for the determination of the final verdict.
ContributorsAndrews, Dane (Author) / McDowell, John (Thesis director) / Roberts, Nancy (Committee member) / Pratt, Travis (Committee member) / Barrett, The Honors College (Contributor)
Created2012-05
Description
Former two-time Costa Rican president Dr. Oscar Arias advocates for arms control between nations and, in some cases, complete disarmament as the first step in solving grave issues of international sustainability. The three spheres of sustainability—society, economy, and environment—are explained and the ultimate goal of the compromise between all three aspects is defined as the means to achieving sustainability. A brief history of the politics and culture of Costa Rica provides a glimpse into the values and society of this Central American country, including a consistent commitment to the appreciation and protection of its natural environment. Dr. Arias is credited as one of the founding fathers of the sustainable development movement, as evidenced by his political career and policies both with Costa Rica and with other international communities. A selection of Dr. Arias’ speeches and conversations of the past four decades illuminates the need for disarmament and peaceful political interactions as the catalyst for human progress and sustainable development.
ContributorsZywicki, Alexandra (Author) / Alarcon, Justo (Thesis director) / Printezis, Antonios (Committee member) / Sullivan, Claire (Committee member) / Barrett, The Honors College (Contributor)
Created2015-05