Matching Items (22)
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- All Subjects: Social Media
- All Subjects: urban design
- Creators: The Design School
- Creators: Giles, Charles
Description
This research covers the landscape of influencer marketing and combines it with the knowledge of 11 content creators and one social media specialist, ultimately producing an actionable handbook. Participants were asked questions that were intended to discover key strategies, level of difficulty, and overall insight into the content creator world. Best practices and key findings are identified in the research paper, and outlined into four parts in the handbook. The handbook serves as a compilation framework derived from my primary and secondary sources designed to provide anyone interested in becoming a content creator or social media influencer on steps they may take given what their predecessors have done to successfully launch their careers in the space.
ContributorsEsparza, Alexa (Author) / Giles, Charles (Thesis director) / Schlacter, John (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
This research seeks to answer a question—is it possible to change the overall “image” of a city through changes to individual parts of the cityscape? Based on the approach of urban theorist Kevin Lynch the city of Berlin is analyzed through Lynch’s five elements: paths, edges, districts, nodes, and landmarks. Within Berlin, the Unter den Linden, Berlin Wall, Museum Island, Alexanderplatz, and Brandenburg Gate are analyzed through this lens. The time period from 1989-2015 provides a strong example of a case where a city has been able to reinvent its image. This research utilizes historical images and written accounts of the city of Berlin to track changes to the city’s overall “image.” These accounts and images are then contrasted with those of a visit conducted in June of 2015. Ultimately, much is revealed about Berlin through this analysis of its urban landscape. During the 1990s, many sites across the city were re-designed through high-profile international design competitions that show the global interest in rebuilding Berlin after the fall of the Berlin Wall in 1989. A return to pre-20th century architecture, through rebuilding and restoration, is one significant outcome of this process. The struggle of Berlin, and Germany, to come to terms with the history of former Communist East German is another. This research finally reveals that even after almost 30 years of being a reunified city, Berlin has yet to fully understand its Communist history to the same degree it grasps its Nazi past in the cityscape.
ContributorsRogge, Andrew Winfield (Author) / Kelley, Jason (Thesis director) / Kestutis, Zygas (Committee member) / The Design School (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Social media is an industry that is rapidly growing and is affecting our society, our health, and our social environments. Emerging research suggests that Social Media has been linked to Poor Body Image, Cyberbullying, Depression, Internet Addiction, and Loneliness among other things. This paper looks at the research and discusses the designer's role in the matter. Is it possible that poor design is the cause of these problems? Can design solve these problems? Are there ethical standards that digital product designers in particular can abide by?
ContributorsDavis, Nicole Angela (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2014-05
Description
The purpose of this thesis will be to outline the different tactics involving social and digital media that film studios currently use to market their films. Before that is done, a brief history will be provided about the ways the film industry has promoted itself in the past, as well as a brief history of the development of social media. After the history is provided, the marketing tactics that studios use that involve digital and social media will be listed and explained. In addition to discussing the tactics used by studios, there will also be a discussion of the shifts that have occurred in the marketing of films at a strategic level. After the explanation of all the tactics mentioned, there will be an analysis of the ways two major Hollywood blockbusters, The Hunger Games and Gravity, used some of those tactics to promote themselves. Through all these sections, the reader will be able to comprehend how big of an impact social media has made on the film industry and understand exactly how it is used to promote films.
ContributorsRamirez, Alvaro R (Author) / Gruber, Diane (Thesis director) / Giles, Charles (Committee member) / Barrett, The Honors College (Contributor) / Department of Management (Contributor) / Department of Marketing (Contributor)
Created2014-05
Description
This Thesis presentation and book review is on social media manipulation and the issue of media algorithms developing a close minded perspective in individuals. It discusses the mechanics of these algorithms, the definition of social media manipulation, and the neutral negative impacts on the polarization of our country. It also goes into detail on how I applied this research to design projects throughout 4th year of the Visual Communication Design Program.
ContributorsRomero, Emily Gene (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / School of Human Evolution & Social Change (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
As a society, we are more technologically advanced and globally interconnected than we have ever been before. The effects of the digital revolution have been translated through changes in consumer trends that undoubtedly disrupted the way business interact with consumers. The rise of social media platforms such as Instagram has challenged the effectiveness of traditional marketing tactics with the dominance of Influencer marketing. With the number of users growing every day, Influencer marketing has become the phenomena of our day as more brands are realizing the potential behind it. The purpose of this thesis is to decode the power behind nfluencer marketing by examining the factors that make it effective. To better understand this, this thesis starts off by looking into the way the different eras of marketing and the way it affected the customer relationship. Then, it takes a deep dive into the definition of an influencer, the different spectrums of influence, and the way to leverage each type. To find the root of its power, primary research is conducted on hundreds of people that study their perception of influencers and the level of trust they have with them.
ContributorsFranco, Mara (Author) / Eaton, John (Thesis director) / Giles, Charles (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The City of Phoenix has historically been developed in an unsustainable way based on the way that autocentric cities have come to mature. By learning from a few European cities, Phoenix can focus on improving in a few key areas that will make the valley more walkable, enjoyable, and beautiful. This process of learning from other European cities can help developers, designers, and others in the development community to improve all of the valley’s different communities with a consistent plan of increasing urban density and ending outward sprawl while redefining the connective tissue that makes up Phoenix. This paper is meant to provide a set of example cities in order to pull specific recommendations and create a system of guidelines for all autocentric cities.
ContributorsCava, Daniel (Author) / Coseo, Paul (Thesis director) / Azevedo, Justin (Committee member) / The Design School (Contributor) / Department of Management and Entrepreneurship (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
this project is about interrupting existing patterns of urban loneliness. the project explores three urban typologies of loneliness and potential interferences for each landscape. obstacles to unloneliness are investigated, such as urban form and social media. each is evaluated for its effect on loneliness and how this effect can be used to influence urbanites to feel less lonely. the focus is on ideas and experimentation. physical interference seeks to challenge preconceptions of what a city is, how one experiences the urban environment, and the role social media plays in our daily lives. the goal is to determine a spatial representation of the effect urbanism and social media have on loneliness and to use that to suggest a new typology of public space to promote unloneliness within phoenix, san francisco, and new york city. physical interference is a manifestation of ideas surrounding the modern urban experience.
ContributorsMedeiros, Camille Nicole (Author) / Maddock, Bryan (Thesis director) / Neveu, Marc (Thesis director) / Cloutier, Scott (Committee member) / School of Sustainability (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The suburbs provoke a deeply polarized reaction, more so than most other components of the urban landscape. Those who live in the suburbs often love them for their quietude and their spaciousness, even while urban designers lament suburban sprawl. Regardless, suburbs are deeply entrenched in patterns of American urban land use, so an evolution to more sustainable land use will require incremental changes to suburban landscapes. The purpose of this project is twofold: one, to design a transition to a more sustainable landscape for an HOA in Gilbert, Arizona; and two, to abstract the process of designing this transition so that it can be applied on a larger scale.
ContributorsRonczy, Patricia Sophia (Author) / Coseo, Paul (Thesis director) / Hargrove, Allyce (Committee member) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
As the move towards sustainable urbanism grows, understanding how the city has previously been envisioned and designed will be useful to moving forward. This work examines the legacy of urban design theories, what these theories have implied about what the city should be, and their sustainability consequences. Noticing three prominent urban design visions of the city, the technological city (as proposed in 1922 by Le Corbusier's Ville contemporaine and later in 1933 by his Ville Radieuse (The Radiant City), and in 1935 by Frank Lloyd Wright's' Broadacre City), the social city (as explored in 1961 by Jane Jacobs and in 1976 by Edward Relph of the University of Chicago), and the ecological city (as expounded upon in 1924 by both Lewis Mumford and in 1969 by Ian McHarg), I have newly applied the social-ecological-technical systems framework (SETS) to help classify and analyze these urban design theories and how they have mixed to create hybrid perspectives in more recent urban design theory. Lastly, I have proposed an urban design theory that envisions the sustainable city as an ongoing process. Hopefully, this vision that will hopefully be useful to the future of sustainable development in cities, as will a more organized understanding of urban design theories and their sustainability outcomes.
ContributorsWeber, Martha Stewart (Author) / Coseo, Paul (Thesis director) / Larson, Kelli (Committee member) / Industrial, Systems and Operations Engineering Program (Contributor) / The Design School (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05