Matching Items (2)
Description
Sagebrush Coffee is a small business in Chandler, Arizona that purchases green beans, roasts them in small batches for quality, and ships fresh, gourmet roasted coffee beans across the nation. Deciding which coffee beans to buy and roast is one of the most crucial business decisions Sagebrush and other gourmet coffee roasters face. Further complicating this decision is the fact that coffee is a crop, and like all crops, has a specific growing season and the exact same product cannot usually be ordered from year to year, even if it proves to be successful. The goal of this research is to use data analytics and visualization to help Sagebrush make better purchasing decisions by identifying consumer purchasing trends and providing a recommendation for their portfolio mix. In the end, I found that Latin American coffees are popular with both returning and first-time customers, but a specific country of origin does not appear to be associated with the top coffee producing countries. Additionally, December is a critical month for Sagebrush and Sagebrush should make sure to target the states with the most sales: California, Pennsylvania, and New York. Arizona has growth potential as it is not one of the top three locations, despite the presence of a physical store. Also included in the following report is a portfolio recommendation suggesting how many of each product based on region, processing type, and roast level to carry in inventory.
ContributorsBlue, Jessica Morgan (Author) / Kellso, James (Thesis director) / Davila, Eddie (Committee member) / Department of Information Systems (Contributor) / Economics Program in CLAS (Contributor) / Department of Supply Chain Management (Contributor) / Morrison School of Agribusiness (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Attending college brings on new experiences and challenges. In order to survive college, a student must figure out what resources are available to them and what will help them succeed. The purpose of this study is to learn about what students struggle with the most. Students were also asked about what advice they have for future students and what they would change about their own experience. Participants of the study consisted of ASU students 18 or older. Information was collected through interviews, an online survey, and a paper survey. Many students feel that high school has not prepared them for college. Some students continue to struggle with time management. With students coming from many different backgrounds, it is up to the college to provide resources to help students to succeed. However, it is up to the student to make the effort to find, ask, and use these resources. The student ultimately decides to use the resources and tools provided to them in order to survive college.
ContributorsMartinez, Precious (Co-author) / Serrano, Hazel (Co-author) / Van Fleet, David (Thesis director) / Hutt, Roger (Committee member) / School of Art (Contributor) / Morrison School of Agribusiness (Contributor) / College of Letters and Sciences (Contributor) / Human Systems Engineering (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05