Matching Items (12)
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- All Subjects: Immigration
- Creators: Walter Cronkite School of Journalism and Mass Communication
Description
Among researchers, educators, and other stakeholders in literacy education, there has been a growing emphasis on developing literacy pedagogies that are more responsive to the ways young people experience literacy in their everyday lives, which often make use of digital media and other technologies for exchanging meaning. This dissertation project sought to explore the nature of these digital-age literacies in the context of children learning through and about new technologies. Conducting a year-long, multimethod observational study of an out-of-school library-based program designed to engage students in self-directed learning around the domain of computer programming, this project was framed around an analysis of digital-age literacies in design, discourse, and practice. To address each of these areas, the project developed a methodology grounded in interpretive, naturalistic, and participant-observation methodologies in collaboration with a local library Code Club in a metropolitan area of the Southwestern U.S between September 2016 and December 2017. Participants in the project included a total of 47 students aged 8-14, 3 librarians, and 3 parents. Data sources for the project included (1) artifactual data, such as the designed interfaces of the online platforms students regularly engaged with, (2) observational data such as protocol-based field notes taken during and after each Code Club meeting, and (3) interview data, collected during qualitative interviews with students, parents, and library facilitators outside the program. These data sources were analyzed through a multi-method interpretive framework, including the multimodal analysis of digital artifacts, qualitative coding, and discourse analysis. The findings of the project illustrate the multidimensional nature of digital-age literacy experiences as they are rendered “on the screen” at the content level, “behind the screen” at the procedural level, and “beyond the screen” at the contextual level. The project contributes to the literature on literacy education by taking an multi-method, interdisciplinary approach to expand analytical perspectives on digital media and literacy in a digital age, while also providing an empirical account of this approach in a community-embedded context of implementation.
ContributorsAguilera, Earl (Author) / Gee, Elisabeth R (Thesis advisor) / Gee, James P (Committee member) / Serafini, Frank (Committee member) / Arizona State University (Publisher)
Created2018
Description
The purpose of this essay is to explain how celebrities manage their brand, as an image and commodity, using social media. Merriam-Webster defines "celebrity" as the "state of being celebrated." This essay will continue to explain how this state of celebration is a manufactured idea by the individual and the media's portrayal. Celebrities are "well-known for their well-knowness" (Boorstin, 1961, p. 58). Boorstin (1961) explains celebrities achieve fame not for their achievements, but by creating a unique personality (as cited in Turner, 2004). Crowd culture, networks, and audience knowledge are tools celebrities must use to navigate digital nuances. They must manage performance of self, adhere to internet social norms, and the obsessive fame culture. Celebrities are often referred to have "star power" and have a certain "charisma." This cultural identity is "negotiated and formed" contrived by a team through promotion, publicity, and advertising (Turner, 2004). Celebrities market themselves through branded content, media used to promote a product, on their social media pages while targeting crowd cultures. Networks truly define how celebrities must brand themselves on social media. This person-to-person contact establishes fan and consumer connections that build the celebrity's base and following. Despite campaigning in a digital world, it goes back to people connecting with people, not accounts linking to accounts. Celebrities manufacture all of these strategies and tactics as they market themselves as a commodity to target crowd culture audiences. This is why targeting crowd cultures is vitally important for celebrities. This essay explores the techniques of select celebrities as they succeed and fail navigating digital nuances.
ContributorsPierce, Ellen (Author) / Jacoby, Jim (Thesis director) / Himberg, Julia (Committee member) / Department of English (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Nonprofits often struggle in fully implementing a successful social media strategy. These organizations neglect to create and maintain relationships with stakeholders, engage their audience, and build brand awareness in an online setting. As social media has essentially become one of the largest sources of information dissemination and one of the most populated platforms in the online world, a nonprofit's online presence has become increasingly important. Through a 22-day content analysis and 43-question survey that was distributed to the general public on Twitter and Facebook, this paper looks comprehensively into the elements and tactics used by Make-A-Wish, Halo and ALS Association. Based off of the research findings from this study, important aspects of these nonprofits' online strategy will be identified and analyzed.
ContributorsJoseph, Teresa Marie (Author) / Wu, Xu (Thesis director) / Thornton, Leslie (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Searching for home: An in depth look at undocumented youth in Arizona from their perspective, a research and creative project, looks at not only the history and data surrounding unauthorized immigration, but a personal account through the stories of undocumented immigrants. The research paper focuses on the policies, court cases and history of protests that surround the topics. The article under Appendix A focuses on the personal stories and accounts of two undocumented immigrants who discuss the importance of fighting to stay in the U.S. and preserving the dream and life they built. Two videos also explore the emotional stories of the undocumented immigrants and those who live on the border. The first video features two undocumented immigrants who discuss their beliefs in protesting and working to stay in the U.S. The second video features two women who have lived in both Mexico and the U.S. legally and discuss how immigration and border policies affect them.
ContributorsMacklin, Alexis Isabella (Author) / Angela, Kocherga (Thesis director) / David, Seibert (Committee member) / School of Human Evolution and Social Change (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Unauthorized confronts the relationship between technology and personhood in the modern world. More specifically, it addresses the personal and social effects of border politics within the frame of cyber crime. The short film takes place in the near future where a hacker can create citizenship for anyone she wants, effectively turning anyone into a legal person in the United States. This parallels the real life struggles of unauthorized immigrants trying to gain a new life this side of the border despite the overwhelming backlash from the conservative and xenophobic population. The main character's ability to grant citizenship forces the viewer to confront what being a person really means. The film also alludes to the popularized antics of modern day hackers and whistleblowers who are often turned into heroes for fighting the establishment despite their character flaws. The protagonist of Unauthorized struggles through underhanded sexism and blatant racism as well as her own personal struggles with drug addiction and failed relationships. These are very real struggles women face in technology jobs and life in general. The main character's actions ultimately destroy every relationship that she's established, including the connection to her own family. This film, in short, is about the walls people build between each other, both physical and social.
ContributorsStabley, Justin E. (Author) / Bradley, Christopher (Thesis director) / Baker, Aaron (Committee member) / Department of English (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This full-length, two-act play explores the way loss brings together and tears apart two families in the United States, a lower-middle class Mexican family and a relatively wealthy white family. Throughout the play we explore family dynamics, culture, and how we all ultimately cope with navigating a complex and often devastating world. While this thesis project has completed the honors requirements, the play itself is still under construction. The version you see here is a final thesis project, but not a final product.
ContributorsBilker, Molly Alexandra (Author) / King de Ramirez, Carmen (Thesis director) / Stephens, Mary (Committee member) / Barrett, The Honors College (Contributor) / College of Letters and Sciences (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
This paper reflects on the processes and outcomes of a multimedia storytelling project on undocumented, queer individuals in Phoenix. It weaves these stories into theories of intersectionality and social movements to give them context. Extensive research has been done on the separate experiences of undocumented immigration and queerness, but little research can as of yet be found on the intersection of both. Participants in this project stand at this intersection, and their stories demonstrate how the UndocuQueer experience brings unique challenges, and thus cannot be solely constructed by existing groups and norms. The web-based project can be found at: http://undoqmented.businesscatalyst.com/
ContributorsCline, Annika Susanne (Author) / Grzanka, Patrick (Thesis director) / Cheng, Wendy (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Social Transformation (Contributor)
Created2014-05
Description
Immigration policy in the United States today is complex and far-encompassing. This project aims to present it in an easily accessible way: Through the eyes of those who have experienced its effects in a deeply personal manner. This online project, housed at http://immigrant-experience.com/, includes profiles of four people who have immigrated to the United States from other countries. The website includes graphics and multimedia elements, that help to tell their stories. It also provides information about immigration statistics, research and policy. The DREAMer who came to the country as a child, the young Mexican man on a seasonal visa, and the Eritrean refugee share in the immigrant experience, but the effects of U.S. policy on their lives are vastly different. Factors at play include age, education, country of origin and socioeconomic status. These factors are what shape the policy that dictates whether an immigrant can become an American citizen. They are also what make Gloria, Adrian and Azarya's stories so unique. It is a multitude of personal stories that collectively define the immigrant experience. These stories may be drastically different, depending on the country of origin and circumstances of each individual, but some aspects of the experience are shared. The difficulties inherent in uprooting oneself from a familiar community are common to "immigrants" of all shapes and sizes: students moving out of state for college, new hires moving to a new city, parents moving their children into a better neighborhood, etc. Through in-depth profiles of immigrants from a wide variety of backgrounds, this project highlights those shared experiences while showing the diversity of personal stories, challenging contemporary stereotypes about immigrant populations.
ContributorsMiller, Faith Anne (Author) / Rodriguez, Rick (Thesis director) / Manning, Jason (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of International Letters and Cultures (Contributor) / Department of English (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Voices of the Past, Voice of the Future is project created by Christopher Silavong. This is a personal story where I delve into my parents' past and a country of which I knew nothing. As a child, I never learned about my parents' country, nor did I ask about their childhood and what Laos was like. I'm sure they spoke about their past in passing, but I didn't pay attention or asked further questions. I was young and time seemed forever. And then in 2012, the realization that one day they'll die became real. My father suffered a stroke nine days before my birthday. I wanted to know who my parents were and what brought them to America. My parents' stories will be incomplete. They've lived in America much longer than they'd lived in Laos, and it's difficult for them to remember what happened to them at 10 years old, especially for my father. It also doesn't help that I don't know how to speak Lao. This is a working project, and I'll continue asking them about their lives until I no longer can. But for now, here's what I've pieced together.
ContributorsSilavong, Christopher (Author) / Rodriguez, Rick (Thesis director) / Dodge, Nancie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
Abstract
My thesis aims to uncover the ultimate strategy behind short form visual stories, otherwise known as the digital advertisment. In this thesis, I analyze traditional storytelling, visual storytelling, and short-form visual storytelling in order to uncover the best practices advertisers should use when crafting a digital advertisement.
Storytelling “reveals elements and images of a story while also catalyzing the imagination of the listener” (National Storytelling Network, 2017). This tradition has two purposes for society: a neurological structure, and a social mechanism (for historic preservation, human interaction, and a vehicle for connecting with others) (Gottshcall, 2012; Scott, 2012; Paul, 2012; Woodside, 2008).
Visual Storytelling is “using photography, illustration, video, (usually with a musical enhancement) to guide” the human brain along a plotline, and has an unlimited timeframe (Ron, 2017). There are seven key elements to effective visual storytelling: A listener/audience, an element of realism coupled with escapism, a focus on the dread of life, an element of the unknown, emotion, simplicity, and a three-part plot structure (Andrews, 2010; ProQuest, 2012; Zak, 2014; Stanton, 2014; Reagan, 2016; Jarvis, 2014; Petrick, 2014)
In the words of Sholmi Ron, from a marketing perspective, “Visual [short hand] Storytelling is a marketing strategy that communicates powerful ideas through a compelling story arc, with your customer at the heart of the story, and delivered through interactive and immersive visual media – in order to create profitable customer engagements" (Ron, 2017). This advertising strategy has four best practices: non-obvious logo placement, a comedic emotion, multiple emotional arcs, and a relevant message (Golan, 2017; Teixeira, 2015; Graves, 2017, Teixeira, 2017). These are important to understand because, in 2017, online consumers can be described as skeptical, conscious of content, individualistic, and drawn to authenticity (Teixeira, 2014).
To supplement my findings, I conducted primary research by analyzing the 2017 Super Bowl videos against a criteria created using the best practices previously identified (in Part 1 and Part 2). Through the data collection of the 66 videos, I uncovered the most popular plotline is "fall than rise," the most popular emotions are humor, inspiration, and empathy and people tend to have a preference towards videos that are more realistic and simplistic in nature.
In the end, I recommend that advertisers identify an authentic yet relevant message, while employing a comedic, inspirational, or empathic tone, and that they place their ads exclusively for their target market. Additionally, producers should use a fall then rise plotline (with multiple mini plot peaks and valleys), a "logo-pulsing" strategy, and a minimal amount of characters and settings to keep the audience's focus on the ad’s message.
My thesis aims to uncover the ultimate strategy behind short form visual stories, otherwise known as the digital advertisment. In this thesis, I analyze traditional storytelling, visual storytelling, and short-form visual storytelling in order to uncover the best practices advertisers should use when crafting a digital advertisement.
Storytelling “reveals elements and images of a story while also catalyzing the imagination of the listener” (National Storytelling Network, 2017). This tradition has two purposes for society: a neurological structure, and a social mechanism (for historic preservation, human interaction, and a vehicle for connecting with others) (Gottshcall, 2012; Scott, 2012; Paul, 2012; Woodside, 2008).
Visual Storytelling is “using photography, illustration, video, (usually with a musical enhancement) to guide” the human brain along a plotline, and has an unlimited timeframe (Ron, 2017). There are seven key elements to effective visual storytelling: A listener/audience, an element of realism coupled with escapism, a focus on the dread of life, an element of the unknown, emotion, simplicity, and a three-part plot structure (Andrews, 2010; ProQuest, 2012; Zak, 2014; Stanton, 2014; Reagan, 2016; Jarvis, 2014; Petrick, 2014)
In the words of Sholmi Ron, from a marketing perspective, “Visual [short hand] Storytelling is a marketing strategy that communicates powerful ideas through a compelling story arc, with your customer at the heart of the story, and delivered through interactive and immersive visual media – in order to create profitable customer engagements" (Ron, 2017). This advertising strategy has four best practices: non-obvious logo placement, a comedic emotion, multiple emotional arcs, and a relevant message (Golan, 2017; Teixeira, 2015; Graves, 2017, Teixeira, 2017). These are important to understand because, in 2017, online consumers can be described as skeptical, conscious of content, individualistic, and drawn to authenticity (Teixeira, 2014).
To supplement my findings, I conducted primary research by analyzing the 2017 Super Bowl videos against a criteria created using the best practices previously identified (in Part 1 and Part 2). Through the data collection of the 66 videos, I uncovered the most popular plotline is "fall than rise," the most popular emotions are humor, inspiration, and empathy and people tend to have a preference towards videos that are more realistic and simplistic in nature.
In the end, I recommend that advertisers identify an authentic yet relevant message, while employing a comedic, inspirational, or empathic tone, and that they place their ads exclusively for their target market. Additionally, producers should use a fall then rise plotline (with multiple mini plot peaks and valleys), a "logo-pulsing" strategy, and a minimal amount of characters and settings to keep the audience's focus on the ad’s message.
ContributorsBosmeny, Mackenzie Lauren (Author) / Ostrom, Amy (Thesis director) / Montoya, Detra (Committee member) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05