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The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful

The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful than the early characters and their roles within the narratives have changed with their characters taking on stronger and more integral roles. This thesis seeks to examine the films of the 007/James Bond franchise and how the rhetoric of the franchise’s costume design affects the representation of femininity and power in regards to the Bond Girls. After an overview of Bond history and costume theory, two films are analyzed as case studies: Dr. No (1962) which marks the beginning of the film franchise and Casino Royale (2006), which marks the more recent turn the films have taken. This thesis examines how the representations of Bond Girls and the use of costume design for their characters have changed over the course of the franchise from the days of Sean Connery to the recent reboot of the franchise with Daniel Craig as 007 James Bond. In addition to an examination of Bond Girl costume design, this thesis considers the role and influence of the costume designers. A designer’s vision of a character is derived from both the writing and the physical features of the actresses before them. Here this thesis considers how the rhetorical choices made by designers have contributed to an understanding of the relationship between femininity and power. Finally it shows how the costumes effect the power of the female characters and how the Bond Girls of today (Casino Royale) compare and/or contrast to Bond Girls of the past (Dr. No). This thesis combines the areas of feminist film theory and costume theory to provide an original rhetorical analysis of the Bond series in relation to costume design and examines the rhetorical statements made by the costume designers in their designs for the characters and how those statements influence the representations of the characters.
ContributorsSeverson, Andrea (Author) / Goggin, Maureen (Thesis advisor) / Ore, Ersula (Committee member) / Lamp, Kathleen (Committee member) / Arizona State University (Publisher)
Created2013
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DescriptionThe project analyzes the history of indie music and culture, and how the aesthetic has been undermined by the modern music industry. The project discusses rhetorical theory on the nature of publics, including group identification through rhetorical discourse as expressed through indie culture.
ContributorsBisbee, Evan Owens (Author) / Lamp, Kathleen (Thesis director) / Mook, Richard (Committee member) / Berry, Shavawn (Committee member) / Barrett, The Honors College (Contributor) / Department of English (Contributor)
Created2013-05
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Description

With over a century of culturally established associations for different musical sounds, the narrative properties of film scoring powerfully influence how societies and cultures perceive themselves through film. Film scoring in mainstream culture functions as a form of social practice in which consumers dictate the market that producers create for,

With over a century of culturally established associations for different musical sounds, the narrative properties of film scoring powerfully influence how societies and cultures perceive themselves through film. Film scoring in mainstream culture functions as a form of social practice in which consumers dictate the market that producers create for, while the ideas and philosophies portrayed in film shape consumer audiences’ perceptions of what their societies look like. A surge of discourse in the 21st century surrounds issues of representation and inclusivity in mainstream media, including what constitutes appropriation versus appreciation in film scores using non-Western music traditions. Recent postcolonial ethnomusicological theory demonstrates that collaboration and co-authorship are inclusive ways that can both avoid the pitfalls of colonialist power structures and also create autonomy for participating marginalized groups. My research examines four contemporary films of the 21st century--Kung Fu Panda 3, Moana, Black Panther, and The Breadwinner--and the collaborations between film composers and source musicians that establish cultural and racial musical narratives. I analyze various musical techniques these composers learned through the collaboration process with contributing source musicians and the resulting musical space each film’s soundtrack created for the representative demographic. This discourse opens other avenues of exploration into how mainstream media and the “global imagination” informs cultural music identities. I conclude my research with examples of film scores appearing outside cinema in social musicality; these examples demonstrate the impact that inclusivity in film scoring has on many areas of mainstream culture, especially in racial representation discourse.

ContributorsArcher, Madison (Author) / Solís, Ted (Thesis advisor) / Feisst, Sabine M (Thesis advisor) / Fossum, Dave (Committee member) / Bhattacharjya, Nilanjana (Committee member) / Arizona State University (Publisher)
Created2021