Matching Items (12)
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- All Subjects: Music
- Member of: Theses and Dissertations
- Resource Type: Text
Description
In light of the intensifying environmental, social, and economic challenges facing the world, sustainable development is more necessary than ever. Approaching sustainability problems through Asset-Based Community Development (ABCD) programs involving music is unconventional, but holds potential for grand results. An examination of various existing community development projects, from the Playing for Change Foundation to the Arizona State University Barrett Choir, shows that music-related activities are highly effective at fostering community development. Once a foundation of community connectedness is created, other issues such as social injustices or natural disasters can be more effectively addressed and overcome. Music and other fine arts can contribute, in a variety of ways, to the health of communities. This should be recognized and utilized in the pursuit of sustainable community development to preserve the health of the planet and its inhabitants.
ContributorsPaonessa, Carlotta Colleen (Author) / Schildkret, David (Thesis director) / Manuel-Navarrete, David (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / School of Sustainability (Contributor)
Created2014-05
DescriptionThis written work is accompanied by an audio CD and accompanying design and packaging materials, on file at the Barrett Thesis Library. The work details the process of recording an original audio CD and developing a marketing plan, including the building of a personal brand, strategies, tactics, and environment analysis.
ContributorsHoal, Lauren Elizabeth (Author) / Russell, Timothy (Thesis director) / Eaton, John (Committee member) / Rigsby, Clarke (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Finance (Contributor)
Created2013-05
Description
The meanings and values that people assign to music and the material culture that music creation offers make excellent data sources for uncovering new and transformative aspects of culture. Gospel music is a subculture that emphasizes a unique performance style, and is based upon culturally specific religious, social, musical, and historical contexts. Students in the ensemble who musically developed through a Western classical-based connective strand may experience some adjustment from what they know and develop new skills to navigate across cultural difference. The purpose of this study was to document how participants in a specific university gospel choir setting navigated across cultural differences for gospel choir study and performance. Participants were recruited and interviewed a total of three times about their experience in the ensemble. Questions that guided the study focused on three areas: religious difference, social difference, and musical difference. An in-case analysis of each participant showed that overall, experiences in the choir were positive. Participants from a variety of diverse backgrounds approached new cultural learning differences such as physical movement, aural music learning, religious text, and performance context with an open mind and an individualized way of navigating through difference. In order for participants to reach a point where they felt that they had cultural competency in a new musical area, in this case, the establishment of a strong community was especially essential because of the assumptions attached to this ensemble and because of many of the participants' initial limited understanding of cultural markers for learning music that draw on improvisatory and aural means. This study implies that there are connections between each cultural difference that are related. For the educator intending to introduce new cultural competencies in their classrooms, considering the dynamics in which cultural differences might interact with each other is essential.
ContributorsCrane, Janelle Elizabeth (Author) / Thompson, Jason (Thesis director) / Schmidt, Margaret (Committee member) / School of Music (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Music has consistently been documented as a manner to bring people together across cultures throughout the world. In this research, we propose that people use similar musical taste as a strong sign of potential social connection. To investigate this notion, we draw on literature examining how music merges the public/private self, the link to personality, and group identity, as well as how it is linked to romantic relationships. Thus, music can be a tool when wanting to get to know someone else and/or forge a platonic relationship. To test this hypothesis, we designed an experiment comparing music relative to another commonality (sharing a sports team in common) to see which factor is stronger in triggering an online social connection. We argue that people believe they have more in common with someone who shares similar music taste compared to other commonalities. We discuss implications for marketers on music streaming platforms.
ContributorsDrambarean, Julianna Rose (Co-author) / Simmons, Logan (Co-author) / Samper, Adriana (Thesis director) / Martin, Nathan (Committee member) / Department of Marketing (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
Music has consistently been documented as a manner to bring people together across cultures throughout the world. In this research, we propose that people use similar musical tastes as a strong sign of potential social connection. To investigate this notion, we draw on literature examining how music merges the public/private self, the link to personality, and group identity, as well as how it is linked to romantic relationships. Thus, music can be a tool when wanting to get to know someone else and/or forge a platonic relationship. To test this hypothesis, we designed an experiment comparing music relative to another commonality (sharing a sports team in common) to see which factor is stronger in triggering an online social connection. We argue that people believe they have more in common with someone who shares similar music taste compared to other commonalities. We discuss implications for marketers on music streaming platforms.
ContributorsSimmons, Logan Patrick (Co-author) / Drambarean, Julianna (Co-author) / Samper, Adriana (Thesis director) / Martin, Nathan (Committee member) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
"Black in Bleu" is a reflection on my life as a young, Black woman in America told through poetry, and music in conjunction with feminist activists' work as well as results from a survey amongst other young, black students. This paper is a window into Blackness reflecting my experiences as well as many others in a way to find love in that reflection. There is a playlist that goes along with the paper meant to be listened to simultaneously with the reading.
ContributorsDowning, Ciarra (Author) / Acierto, Alejandro (Thesis director) / Reyes, Ernesto (Committee member) / Barrett, The Honors College (Contributor) / School of Geographical Sciences and Urban Planning (Contributor) / School of Sustainability (Contributor)
Created2023-05
Description
Music, which is easier to access than ever before, has become an integral part of many passionate enthusiasts’ lives. As a fellow music-obsessed listener, I set out to create and sell music-related art to other impassioned fans. This thesis contains every step of the business plan for Album Art By Andrew, including executive decisions based on primary and secondary research, as well as a projected P&L for the first year of operations.
ContributorsMarkau, Andrew (Author) / Eaton, Kate (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Department of Marketing (Contributor)
Created2023-12
Description
Personal branding within the music industry has long fallen under the supervision of profit-centric major record labels, whose control extended throughout artist’s music, copyrights, merchandising, and fair-use compensation. This paper explores how artists’ branding has evolved within the recording industry alongside the development of emerging technologies and the discovery of certain patterns in consumer behavior. Starting with an overarching exploration of the origins of commercialized music, this paper iterates how certain record labels ascended the corporate hierarchy to influence consumers’ accessible listening options. This understanding leads to an analysis of the inception of illegal file-sharing websites as an outlet for music distribution, as well as its long-lasting effects on industry distribution tactics and music streaming platforms. This paper then narrows to the origins of the rap industry, delving into the traditionally-rooted experiential celebrations that birthed such an impactful genre. Following an understanding of the history of the recording and rap industries, this paper identifies the modern music listener’s behaviors and choices, supplemented by an examination of how consumer social technologies have motivated these changes. To best understand the role of these evolving perceptions, this paper evaluates four successful rap artists - Chance the Rapper, Tekashi 6ix9ine, Lil Nas X, and Travis Scott - and determines the strategies employed by these individuals and their branding teams. Finally, in determining these strategies, this paper outlines the essential takeaways from this research that would aid in the advancement of an artist’s personal branding today.
ContributorsBoyle, Jared Devin (Co-author) / Schneider, Garrett (Co-author) / Giles, Charles (Thesis director) / Lisjak, Monika (Committee member) / School of Music (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
Description
No Breaks: An Examination of Mental Health in the Music Industry is a photo book with journaling that attempts to dismantle common perceptions of the touring lifestyle. Drawing on my experience as a photographer on the final Vans' Warped Tour, as well as interviews with artists and crew members, the book examines the origins of these misconceptions, the conditions of touring that agitate mental illness, factors that encourage those suffering to speak up or stay silent, and ways the public can alleviate the pressure put on members of the music industry.
While touring may have been all about sex, drugs, and rock n' roll back in the 70's, the money in music has transferred to tour profits, rather than album sales. Thus, artists tour harder and more frequently, leading to an industry of overworked and usually underpaid individuals. It isn't unusual for a touring professional to work 14+ hour days, 7 days a week, and the work is sometimes back-breaking labor. Physical illness and living with coworkers can also add to the stress of an already strenuous job.
Even worse, pressures from the public, their clients, and even their coworkers can prevent those suffering with mental health issues from speaking out about it. No Breaks describes the "cycle of silence," or the high probability that those experiencing mental health issues will continue to stay silent if members of their touring crew or larger music community also fail to speak up.
The book concludes with a list of actions the public and industry can take in order to prevent and alleviate the intense pressure the music industry feels, including putting money back into music, donating to organizations that work to treat mental illness in them music industry, and offering support those who do choose to speak out. The purpose of No Breaks, however, is not to eradicate the conditions that exacerbate mental illness with a turn-key solution, but rather to explore these complex issues and create awareness. Many of the problems discussed in the book are self-perpetuating or linked with each other, and will take time, awareness, and cooperation to move forward and create a better industry for all.
While touring may have been all about sex, drugs, and rock n' roll back in the 70's, the money in music has transferred to tour profits, rather than album sales. Thus, artists tour harder and more frequently, leading to an industry of overworked and usually underpaid individuals. It isn't unusual for a touring professional to work 14+ hour days, 7 days a week, and the work is sometimes back-breaking labor. Physical illness and living with coworkers can also add to the stress of an already strenuous job.
Even worse, pressures from the public, their clients, and even their coworkers can prevent those suffering with mental health issues from speaking out about it. No Breaks describes the "cycle of silence," or the high probability that those experiencing mental health issues will continue to stay silent if members of their touring crew or larger music community also fail to speak up.
The book concludes with a list of actions the public and industry can take in order to prevent and alleviate the intense pressure the music industry feels, including putting money back into music, donating to organizations that work to treat mental illness in them music industry, and offering support those who do choose to speak out. The purpose of No Breaks, however, is not to eradicate the conditions that exacerbate mental illness with a turn-key solution, but rather to explore these complex issues and create awareness. Many of the problems discussed in the book are self-perpetuating or linked with each other, and will take time, awareness, and cooperation to move forward and create a better industry for all.
ContributorsFox, Kelly Marie (Author) / Sandoval, Mathew (Thesis director) / Fortunato, Joseph (Committee member) / College of Integrative Sciences and Arts (Contributor) / School of Community Resources and Development (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
“Loose Lace Baby” is a multimedia creative project that includes the creation of a song, a music video, and cover art. The project began with the songwriting process, which became the inspiration for the video concept. The final cover art is based on the themes and aesthetics of the song and video combined. This project’s purpose was to explore the creative process across multiple media forms and how those forms can work to inspire and enhance one another. The first stage of the project was the songwriting and recording stage. The song is a simple love song about feeling insecure in a relationship and is centered on the metaphor of “tripping over loose shoelaces”. The process in this stage included creative idea exchange, songwriting, music production, and research in different methods of song creation. This portion of the project was then used to inspire the second stage, which was the music video. The music video is about a young boy’s first major crush and follows him on his journey to tell her how he feels, which ultimately ends poorly for him, but goes to show that love can be a divisive but also binding force. The caveat to this boy’s crush is that it ends up being his babysitter, who is much older than him and therefore does not reciprocate his feeling despite having a meaningful connection of a different nature with him. This portion of the project involved many elements, namely using sound as a source of inspiration for moving visual art, production and design, learning about camera work, directing, scripting, screenplay, acting, editing, and most of all, collaboration. Finally, Once these stages of the project came together, the final stage was to draw on the core ideas of the two to create a piece of cover art that represented the messages from both the song and the music video, cohesively binding the multiple media forms into one final product. This stage involved photography, image editing, and pulling from the two other media forms to create a cohesive representative image The final product is a music video and song that are approximately four minutes long each, and a single cover art image. The main software used for music production was Ableton Live. The camera used was a Sony A6300 and the main video editing software used was Adobe Premiere. Many learning outcomes were reached, including multiple filming and editing techniques, video production and the work that goes into organizing and directing a film project, music production methods such as vocal recording and processing, live instrument recording, song arrangement and the use of a Digital Audio Workstation for production and mixing. An in-depth analysis of the entire process is given in detail in the following pages.
"Loose Lace Baby" music video: https://www.youtube.com/watch?v=K5uPf7Psht8&feature=youtu.be
"Loose Lace Baby" music video: https://www.youtube.com/watch?v=K5uPf7Psht8&feature=youtu.be
ContributorsMazaheri, Thaddeus Mohammed (Author) / Kaplan, Robert (Thesis director) / Ganssle, Gene (Committee member) / Caves, Larry (Committee member) / School of Life Sciences (Contributor) / School of Sustainability (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05