Filtering by
- All Subjects: Music
- Creators: Department of Marketing
- Creators: Libman, Jeffrey
- Member of: Barrett, The Honors College Thesis/Creative Project Collection
- Status: Published
Music has consistently been documented as a manner to bring people together across cultures throughout the world. In this research, we propose that people use similar musical taste as a strong sign of potential social connection. To investigate this notion, we draw on literature examining how music merges the public/private self, the link to personality, and group identity, as well as how it is linked to romantic relationships. Thus, music can be a tool when wanting to get to know someone else and/or forge a platonic relationship. To test this hypothesis, we designed an experiment comparing music relative to another commonality (sharing a sports team in common) to see which factor is stronger in triggering an online social connection. We argue that people believe they have more in common with someone who shares similar music taste compared to other commonalities. We discuss implications for marketers on music streaming platforms.
For my honors thesis, I chose a creative project that would incorporate expertise and skills from both of my undergraduate degrees at Arizona State University: Music Performance and Music Theory and Composition. The main goal for this project was to design and experience an artistic process of musical production and create a professional musical work to release on digital platforms. The musical process included five main components: Listening, Transcribing, Composing, Recording, and Post Production. The final product is a full album, titled This is Jam Music, that consists of eight pieces and a run time of 33 minutes.
Music has consistently been documented as a manner to bring people together across cultures throughout the world. In this research, we propose that people use similar musical tastes as a strong sign of potential social connection. To investigate this notion, we draw on literature examining how music merges the public/private self, the link to personality, and group identity, as well as how it is linked to romantic relationships. Thus, music can be a tool when wanting to get to know someone else and/or forge a platonic relationship. To test this hypothesis, we designed an experiment comparing music relative to another commonality (sharing a sports team in common) to see which factor is stronger in triggering an online social connection. We argue that people believe they have more in common with someone who shares similar music taste compared to other commonalities. We discuss implications for marketers on music streaming platforms.
Using two interviews with local Phoenix professional chamber musicians, this document aims to compare their experiences across musical styles to find common ground and understand the value of chamber music as a professional and educational tool.
Standardization is sorely lacking in the field of musical machine learning. This thesis project endeavors to contribute to this standardization by training three machine learning models on the same dataset and comparing them using the same metrics. The music-specific metrics utilized provide more relevant information for diagnosing the shortcomings of each model.