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In this paper I seek to understand how consumers value music today by investigating what consumers are willing to pay for digitally downloaded songs (such as the ones available on the iTunes or Amazon music stores) and the variety of factors that influence their willingness to pay. I conducted a

In this paper I seek to understand how consumers value music today by investigating what consumers are willing to pay for digitally downloaded songs (such as the ones available on the iTunes or Amazon music stores) and the variety of factors that influence their willingness to pay. I conducted a survey and received over 500 responses regarding willingness to pay for single-song downloads, consumer sentiment on whether music should be free, streaming service use, and other information pertaining to music consumption behavior. Through this research I found that paid-streamers are willing to pay more for songs than those who do not pay to stream, all else being equal. Further, Free-streamers are not willing to pay significantly more or less than non-streamers. This finding is additional information to other research that suggests streaming acts as a substitute for sales. I also found that most consumers are in the middle when it comes to the debate for whether music should always be free or always be purchased. Where someone aligns on the spectrum is a statistically significant contributing factor to what that person is willing to pay for a song. My findings also suggest that consumer preferences distinguish between benefit derived from music ownership and benefit derived from the ability to listen to music. This information sheds more light on the reason behind the declining digital download market.
ContributorsRodriguez, Stefan Daniel (Author) / Mandel, Naomi (Thesis director) / Veramendi, Gregory (Committee member) / Department of Economics (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description

I decided to combine my passion for music production/performance with my studies in Psychology to create this EP for my thesis project. I was able to write, record, and produce the project from my home using in-home recording equipment and software. The EP is comprised of five songs, each representing

I decided to combine my passion for music production/performance with my studies in Psychology to create this EP for my thesis project. I was able to write, record, and produce the project from my home using in-home recording equipment and software. The EP is comprised of five songs, each representing its own psychological disorder. The purpose of the project was to make conversations about mental health more accessible and to encourage the art community to address taboo topics through artistic mediums. Attached is the written portion of my thesis, the EP cover, and MP3's of the songs. The EP "Rocky" can be streamed on all streaming platforms under my artist name "Sydney Cramer". The track list is below: 1. Illusion- PTSD 2. Thunder- Bipolar I Disorder 3. Castle- Generalized Anxiety Disorder 4. Baby Blue- Postpartum Depression 5. Pity Party- Major Depressive Disorder

ContributorsCramer, Sydney (Author) / Dombrowski, Rosemarie (Thesis director) / Cavanaugh-Toft, Carolyn (Committee member) / Barrett, The Honors College (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Department of Psychology (Contributor)
Created2023-05
ContributorsCramer, Sydney (Author) / Dombrowski, Rosemarie (Thesis director) / Cavanaugh-Toft, Carolyn (Committee member) / Barrett, The Honors College (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Department of Psychology (Contributor)
Created2023-05
ContributorsCramer, Sydney (Author) / Dombrowski, Rosemarie (Thesis director) / Cavanaugh-Toft, Carolyn (Committee member) / Barrett, The Honors College (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Department of Psychology (Contributor)
Created2023-05
ContributorsCramer, Sydney (Author) / Dombrowski, Rosemarie (Thesis director) / Cavanaugh-Toft, Carolyn (Committee member) / Barrett, The Honors College (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Department of Psychology (Contributor)
Created2023-05
ContributorsCramer, Sydney (Author) / Dombrowski, Rosemarie (Thesis director) / Cavanaugh-Toft, Carolyn (Committee member) / Barrett, The Honors College (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Department of Psychology (Contributor)
Created2023-05
ContributorsCramer, Sydney (Author) / Dombrowski, Rosemarie (Thesis director) / Cavanaugh-Toft, Carolyn (Committee member) / Barrett, The Honors College (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Department of Psychology (Contributor)
Created2023-05
ContributorsCramer, Sydney (Author) / Dombrowski, Rosemarie (Thesis director) / Cavanaugh-Toft, Carolyn (Committee member) / Barrett, The Honors College (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Department of Psychology (Contributor)
Created2023-05
ContributorsCramer, Sydney (Author) / Dombrowski, Rosemarie (Thesis director) / Cavanaugh-Toft, Carolyn (Committee member) / Barrett, The Honors College (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Department of Psychology (Contributor)
Created2023-05