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Description
The purpose of this thesis was to undertake the creation of a newsgame to create a new teaching tool for journalism schools to better prepare journalism and mass communication majors for covering minority communities. Give It To Me Straight is a drag-and-drop puzzle newsgame that tasks players with completing real headlines from the past about the LGBT community. The written portion of this thesis analyzes the history of news coverage of gays and lesbians illustrating how the journalism industry readily discriminated against or ignored sexual minorities in the United States. The analysis also includes original research about how Cronkite School students view their role in covering minorities. The results revealed shortfalls in the Cronkite Schools curriculum and raised concerns if the school meets the Accrediting Council on Education in Journalism and Mass Communication's standards.
ContributorsSorrell, Alex Michael (Author) / Hill, Retha (Thesis director) / Corey, Frederick (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Breathe, Don't Speak is an exploratory public relations campaign that applies strategic communication theories by thought leaders in social media and Millennial marketing to the promotion of an independent musical artist brand created by Allie Long. The project utilized methods of digital communication, including a website, social media channels and music hosting to promote the Breathe, Don't Speak brand. The campaign was also supported by the offline communication strategies of strategic partnership and content co-creation.
ContributorsLong, Alexandra Diane (Author) / Sweeter, Janice (Thesis director) / McConnell, Amy (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This project explores the history of technology and social media, and their impact on the music industry. Social media and music culture are part of a remix culture, which encompasses new ways of recreating old content. Social media is not a new phenomenon, but has existed for centuries in various forms, dating back to ancient cultures. Music is constantly changing due to the remix culture- each new music style is created by changing what exists to fit the individual musician's style. Technological advances pushed the music industry to change, from the start to audio recording, to the digital sharing that is present in 2015, creating the musical culture as we presently know it. Due to the way that social media and music are interacting, a new platform is necessary to serve the artists in the music industry. Marketing on social media is incredibly powerful, but is ill-suited for small artists. As a result, SoundScope was developed to serve the needs of small musicians on social media. Soundscope develops a website that lets musicians use social media to it's greatest capacity and take advantage of the remix culture and the concept of virality that has developed with online communication. It uses a voting/ranking system to populate and organize it's home page, allowing listeners to find the most popular music first, and artists can get feedback based on the voting system and commenting capability. These create the community necessary for effective marketing and sharing of garage artist's music in the digital sphere.
ContributorsCash, Aimee Nicole (Author) / Silcock, Bill (Thesis director) / Dodge, Nancie (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2015-12
Description
There's a growing trend of transparency in the media that has been reflected in the Society of Professional Journalists' Code of Ethics. SPJ advocates that journalists "explain ethical choices and processes to the audience" and "expose unethical conduct." Transparency currently means taking responsibility for your work and not allowing yourself to be compromised by conflicts of interest. It doesn't usually mean being open about your beliefs, positions and perspectives. We would argue that it could, and should. There are many examples of publications making mistakes because they lacked the knowledge and understanding of someone from a different perspective. Additionally, there are many examples of journalists lacking in information because they were trying to remain objective. There should be a place where journalists can be open about where they are coming from and give their perspective on a situation. Using many different perspectives we can build a bigger, and more accurate, picture around the context of a situation. This thesis project examines objectivity and proposes a new philosophical approach based on Situated Knowledges by Donna Haraway. We examine media case studies to expose issues with the coverage of news when objectivity is the main goal.
ContributorsVanHorn, Miranda (Co-author) / Shearer, Anne (Co-author) / Rodriguez, Rick (Thesis director) / Bluhm, Michael (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
For my thesis project, I created a website, titled Noise + Heat, to serve as a guide to local music in the Phoenix area. The idea is that someone who is unfamiliar with Phoenix music can visit my site and easily be able to find the latest news, new music releases, live music venues, and be able to familiarize themselves with local artists. I designed and built the site in Adobe Edge Animate, and created all content. The website can be found at this link: www.noiseplusheat.com
ContributorsDinell, Sarah Constance (Author) / Jacoby, Jim (Thesis director) / Dodge, Nancie (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-12
Description
While Italian and American news may look similar from a surface observation, the history and the development of news practices in each respective country is very different. The intent of this research is to dissect the breaking news cycle and point out differences and offer an explanation as to why these differences exist. The research for this will be collected using a variety of methods including first-hand observation, interviews and photographs. It will require travel to the four Italian media locations that are being compared as well as historic research to be conducted in order to provide context for the study. What is collected at the various Italian media organizations will be compared with the American news outlets The Arizona Republic and Arizona NBC affiliate, 12 News. The study goals are focused around three main research questions that aim to uncover differences in breaking news practices regarding ethics, the reporting process and promotion using social media. Cultural, historic and physical barriers separate the two countries. Because of this, directly comparing breaking news between the locations will be difficult, thus it is crucial to be able to analyze what data are being gathered in order to uncover patterns and draw conclusions.
ContributorsNicosia, Domenico Giuseppe (Author) / Silcock, B. William (Thesis director) / Dell'Anna, Antonella (Committee member) / Johnson, Aric (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / School of Social and Behavioral Sciences (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2014-05
Description
The music business has constantly evolved since its inception. Sheet music was the first physical form of music sold and was influenced by innovations in printing technology. Recorded music came about in the late 1800s and early 1900s, with Thomas Edison pioneering the phonograph record. Technology shifted from records to 8-tracks to cassettes, and finally, digital audio, which revolutionized the entire industry. Compact discs (CDs) skyrocketed in popularity during the 1990s and early 2000s, but so did file-sharing. To combat piracy, record labels began selling and streaming music online. Music sales have plummeted in all formats. Streaming reigns as the most popular form of music distribution, but it produces a mere fraction of the revenue traditional albums once did. The loss affects all those in the industry, especially the artists, who see an average of only $23.40 for every $1000 in music sold. But technology has allowed the independent artist to record and distribute their music to the world for little cost compared to their major label predecessors. Many wonder if the music industry is dead, but as with any other technological change in history, the adaptors and innovators will survive.
ContributorsDamiano, Alec (Author) / Swoboda, Deanna (Thesis director) / Whyte, Rutger (Committee member) / Barrett, The Honors College (Contributor) / School of Music (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2015-05
Description
This thesis analyzes the print-media coverage of female candidates for public office in Arizona. Former research has found that, historically, female candidates receive less overall coverage, less issue coverage, and more coverage focused on appearance and family in comparison to their male counterparts. Such biased coverage has countless detrimental effects on female candidates in influencing the public's perception of their viability as candidates and their ability to perform in office. To explore how female candidates in Arizona are treated by their local print media, I specifically analyzed how the two largest newspapers in Arizona, The Arizona Republic and Arizona Daily Star, covered Janet Napolitano as a gubernatorial candidate in 2002. In the first chapter, I compared general election coverage of Napolitano to that of her male opponents Matt Salmon, Richard Mahoney, and Barry Hess. In the second chapter, I compared in-depth general election articles about Napolitano to in-depth general election articles about Jan Brewer during her campaign for governor in 2010. From the first chapter, then, I could analyze coverage differences between female and male candidates, and from the second chapter I could examine coverage differences between female candidates with very different lifestyles. In conjunction, these two chapters produced a broad picture of the media climate for female gubernatorial candidates in Arizona.
ContributorsSchiller, Kelsey Marie (Author) / Simpson, Brooks (Thesis director) / Bluhm, Michael (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor)
Created2014-05
Description
Examining whether or not a bias exists on individual shows on CNN, FOX News, and MSNBC by using content analysis. Each individual show following the third presidential debate was coded using content analysis, then that information was used to determine whether a bias existed on any of the shows and then whether or not a bias existed across the network as a whole.
ContributorsNelson, Roy Emil (Author) / Kenney, Patrick (Thesis director) / Woodall, Gina (Committee member) / Wells, David (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Politics and Global Studies (Contributor)
Created2013-05
Description
In 2014, we are seeing change on social issues such as same-sex marriage and marijuana legalization at a rate that is visibly faster than major social issues of the past. Statistics show that these issues are fan-favorites with the millennial generation, while also showing that this same group overwhelmingly dominates popular online platforms, a major tool that social issues of the past lacked. This study aims to examine whether or not there is a correlation between the online presence of millennials, the coverage by the media, and the policy-making decisions by legislators. With that idea in mind, perhaps we can prove that millennials have the ability to set the stage for social change. The instantaneous supply and demand of the Internet has created a climate where responses to our questions and ideas are expected faster than ever. By better understanding the dynamics of the relationships between these three groups, perhaps we can find solutions for creating change faster and more effectively.
ContributorsAndersen, Kelly Carina (Author) / Lodato, Mark (Thesis director) / Brown, Aaron (Committee member) / Barrett, The Honors College (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / School of Human Evolution and Social Change (Contributor)
Created2014-05