Matching Items (3)
DescriptionThis written work is accompanied by an audio CD and accompanying design and packaging materials, on file at the Barrett Thesis Library. The work details the process of recording an original audio CD and developing a marketing plan, including the building of a personal brand, strategies, tactics, and environment analysis.
ContributorsHoal, Lauren Elizabeth (Author) / Russell, Timothy (Thesis director) / Eaton, John (Committee member) / Rigsby, Clarke (Committee member) / Barrett, The Honors College (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Department of Marketing (Contributor) / W. P. Carey School of Business (Contributor) / Department of Finance (Contributor)
Created2013-05
Description
The development of music streaming services over the past 10 years has been an innovative way in which the music industry has adapted to the digital revolution and the increase in online piracy. Given millennials' increasing use of web and mobile platforms and the growth in audio and video streaming seen in the last few years, this paper will seek to identify and analyze the marketing strategies and product offerings of the streaming services currently on the market, and identify the listening and buying habits of millennials to see which of these services is most representative of these trends. One way this was measured is through a survey of 429 students attending the W.P. Carey School of Business at Arizona State University. Based on the findings of this survey in the context of the streaming services' current business models, it was discovered that people within this age group want a service that is low-cost, accessible, and rich with content. Second, they are not more likely to choose a streaming service over another if it pays out high royalties to others. Lastly, it was determined that while Spotify is currently the frontrunner for streaming services, Apple Music will likely see growth in usage and subscription revenue through its permanent presence on the world's most highly used phone. This will be dependent on Apple Music's ability to differentiate itself from other competitors on the market. Overall, it is likely that streaming services will have to provide a low-cost option for consumers while artists will need to find alternative sources of revenue given the substantial change in the business model of the recording industry.
ContributorsLopez, Jaylen Anthony (Author) / Eaton, John (Thesis director) / Eaton, Kathryn (Committee member) / Sandra Day O'Connor College of Law (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This year marks the 50th anniversary of the passing of Title IX, a piece of legislation which aims for dismantling gender discrimination. Even with such actions females, especially Black females are not proportionally represented in the world of sports. Due to this phenomenon, a study was funded by the Global Sport Institute to look at barriers for Black Women and Girls sport participation. Focus groups and interviews were used to gather data. They utilized a semi-structured approach using open-ended questions, and were recorded and later transcribed. After a secondary data analysis was performed on the focus group and interview transcripts it was found that community views and resources play an important role in the sports participation for Black girls and women. The topics of legislation history, schools, resources, finances, access, and media views were further researched in order to understand their impact on Black girls and women. A public service announcement (PSA) video was created in order to communicate these findings in a more accessible and modern way. The goal of the PSA video is to not only educate the public about this problem concerning Black girls and women but to also empower and encourage communities to fix it.
ContributorsGottner, Adam (Author) / Grambs, Amalia (Co-author) / Lopez Altamirano, Bertha (Co-author) / Brooks, Scott (Thesis director) / Flores, Stacey (Committee member) / Barrett, The Honors College (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Historical, Philosophical & Religious Studies, Sch (Contributor)
Created2022-05