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- All Subjects: Family Economics
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- Status: Published
Description
In this paper I seek to understand how consumers value music today by investigating what consumers are willing to pay for digitally downloaded songs (such as the ones available on the iTunes or Amazon music stores) and the variety of factors that influence their willingness to pay. I conducted a survey and received over 500 responses regarding willingness to pay for single-song downloads, consumer sentiment on whether music should be free, streaming service use, and other information pertaining to music consumption behavior. Through this research I found that paid-streamers are willing to pay more for songs than those who do not pay to stream, all else being equal. Further, Free-streamers are not willing to pay significantly more or less than non-streamers. This finding is additional information to other research that suggests streaming acts as a substitute for sales. I also found that most consumers are in the middle when it comes to the debate for whether music should always be free or always be purchased. Where someone aligns on the spectrum is a statistically significant contributing factor to what that person is willing to pay for a song. My findings also suggest that consumer preferences distinguish between benefit derived from music ownership and benefit derived from the ability to listen to music. This information sheds more light on the reason behind the declining digital download market.
ContributorsRodriguez, Stefan Daniel (Author) / Mandel, Naomi (Thesis director) / Veramendi, Gregory (Committee member) / Department of Economics (Contributor) / Department of Finance (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
Family economics uses economic concepts such as productions and decision making to understand family behavior. Economists place emphasis on the rule of families on labor supply, human capital investment, and consumption. In a household, the members choose the optimal time allocations between working, housework and leisure, and money between consumption of different members and savings. One-Child policy and strong inter-generational connections cause unique family structure in China. Households of different generations provide income transfer and labor support to each other. Households consider these connections in their savings, labor supply, human capital investment, fertility and marriage decisions. Especially, strong intergenerational relationships in China are one cause of the high level of young female labor supply and high saving rate. I will investigate the rules of intergenerational relationships on household economic behavior.
Affirmative Action allocates college seats to a separate group. To evaluate the distribution effects of AA on discrete groups, we need to study household's strategic reactions on the rule of college seats allocation. The admission system of National College Entrance Examination in China is a type of AA. That distributes college seats by regions. I will use the rapid expansion of Chinese college enrollment as a natural experiment to check the households' reaction on AA and college expansion.
Media economics utilizes economic empirical and theoretical tools to figure out the social, cultural, and economic issues in media industries. The impact of online piracy on genuine products sales is under debate, because people cannot find representing proxies to evaluate piracy levels. I will use Chinese data to study the effects of online piracy on theater revenue.
Affirmative Action allocates college seats to a separate group. To evaluate the distribution effects of AA on discrete groups, we need to study household's strategic reactions on the rule of college seats allocation. The admission system of National College Entrance Examination in China is a type of AA. That distributes college seats by regions. I will use the rapid expansion of Chinese college enrollment as a natural experiment to check the households' reaction on AA and college expansion.
Media economics utilizes economic empirical and theoretical tools to figure out the social, cultural, and economic issues in media industries. The impact of online piracy on genuine products sales is under debate, because people cannot find representing proxies to evaluate piracy levels. I will use Chinese data to study the effects of online piracy on theater revenue.
ContributorsYue, Yang (Author) / Silverman, Daniel (Thesis advisor) / Kovrijnykh, Natalia (Committee member) / Veramendi, Gregory (Committee member) / Arizona State University (Publisher)
Created2017