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- All Subjects: Digital Marketing
- All Subjects: MLB
- Creators: Eaton, John
Throughout my paper, I will discuss a few individuals from two different marketing industries, print and digital media, who chose to market themselves as ‘bossy’; people who gained momentum from a stand still by asserting themselves into seemingly untouchable opportunities, including RJ Orr, VP of Sales at bluemedia inc, and Jeff Herzog, Founder and CEO of ZOG Digital Media and Founder and former CEO of iCrossing. Through my study of these individuals, I will identify several leadership
qualities that have aided them in their journeys to success, and then discuss the ways I have started to incorporate the characteristics into my own life as I begin my own career path.I will demonstrate that momentum in the marketing world is gained not by being in the right place at the right time, instead, it is ga ined by ensuring you are in the right place, and by making it the right time. Effective leaders in marketing must forge new opportunities for themselves while committing to the things that they are passionate about. They must remain teachable and steer clear of being a prisoner of their own experiences through comfort with status quo. Service and initiative are critical keys to upward mobility, and leaders must harness the ability to connect with the people they
work with and understand that sometimes their “right way” might not be the only right way. In order to reach the optimum level of innovation, the company will always need to be reaching forward, moving its feet, and racing towards success through creating opportunities from places that seem inopportune.
The purpose of this paper is to raise awareness about the problem nonrevenue sports face today by analyzing the key factors of the failing Division 1 model and providing some unforeseen consequences in the elimination of nonrevenue sports. The first section will explore the elimination and financial trends of NCAA Division 1 in a historical and contemporary context. The second section will provide the deep-rooted problems associated with collegiate sports. Lastly, the third section will analyze unforeseen consequences for athletic departments that should be accounted for when contemplating the elimination of a nonrevenue program.
In the United States gambling regulations have been loosening considerably over the past several years. Many states have legalized sports betting either at physical locations or through mobile apps. With the legalizations have come an influx of marketing efforts by all the large gambling companies. These marketing efforts raise serious ethical and legal questions, as groups of vulnerable people such as minors are being frequently exposed to sports betting and other online gaming. The sports gambling industry was worth 76.75 billion dollars in 2021 and is rapidly growing with a growth rate of 10% year over year (Grand View Research). Given how lucrative sports betting has been even in its relative infancy the major players in the field are attacking potential markets fiercely, flooding TV, websites, and social media with advertisements. Every major sports league has been quick to partner with the large sports betting corporations and air numerous advertisements during every nationally televised game. Mainstream exposure such as this is what makes these tactics so controversial. While these advertisements may not be as clearly problematic as previously outlawed tactics which preyed on the young and vulnerable in the alcohol and tobacco industry, they share many of the same troubling elements. For these reasons we find it important to examine the effects of current marketing practices used within the gambling industry. It is critical to begin these examinations now as every day that passes potentially harmful practices become increasingly commonplace and would be tougher to reverse or alter.