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- Creators: Eaton, John
Throughout my paper, I will discuss a few individuals from two different marketing industries, print and digital media, who chose to market themselves as ‘bossy’; people who gained momentum from a stand still by asserting themselves into seemingly untouchable opportunities, including RJ Orr, VP of Sales at bluemedia inc, and Jeff Herzog, Founder and CEO of ZOG Digital Media and Founder and former CEO of iCrossing. Through my study of these individuals, I will identify several leadership
qualities that have aided them in their journeys to success, and then discuss the ways I have started to incorporate the characteristics into my own life as I begin my own career path.I will demonstrate that momentum in the marketing world is gained not by being in the right place at the right time, instead, it is ga ined by ensuring you are in the right place, and by making it the right time. Effective leaders in marketing must forge new opportunities for themselves while committing to the things that they are passionate about. They must remain teachable and steer clear of being a prisoner of their own experiences through comfort with status quo. Service and initiative are critical keys to upward mobility, and leaders must harness the ability to connect with the people they
work with and understand that sometimes their “right way” might not be the only right way. In order to reach the optimum level of innovation, the company will always need to be reaching forward, moving its feet, and racing towards success through creating opportunities from places that seem inopportune.
The thesis focuses on the opportunity of receiving the Rock Chapter Award as a chapter of Sigma Nu Nationals and analyzes it using Bolman and Deal’s Four Frames. An introduction to Sigma Nu, its programs, the Zeta Upsilon chapter, and guidelines brings into perspective how members and a chapter can earn a Rock Chapter Award. The introduction highlights the structural emphasis on the award and its achievement, however an analysis offers insights on how to further tighten the bolts within the structure and offer support by aligning members needs and skills with Rock Chapter criteria. A multi-frame approach is further supported by discussing the symbolism behind Rock Chapter and how it can be used as cohesion between the rigidity of the structure and the softness of the people. The frame analysis provided some solutions, which include adding a form of officer hours, increasing the effectiveness of the treasurer, and improving the culture of the weekly meetings. The four frames offer various insights into what is missing and how leadership can utilize assets, such as the resources of Sigma Nu and even Zeta Upsilon, to inspire the pursuit of excellence. Further, the four frames opens the door for leadership to better prepare for future Pursuit of Excellence Self-Assessments or operations by not being confined to one frame, which is useful to Zeta Upsilon as the chapter has been conditioned to rely on a structural approach during its short time back on Arizona State’s campus.
The opioid crisis is a dangerous public health issue on the rise among college students involved in Greek organizations. This study investigated what first-year students involved in National Panhellenic Conference (NPC) sororities and Interfraternity Council (IFC) fraternities at Arizona State University (ASU) know about opioids and how to react in the event of an opioid overdose to provide recommendations for ASU. Data was collected by surveying first-year NPC and IFC students at ASU on their knowledge and behavior patterns regarding opioids and overdoses. Additionally, a series of interviews with large public universities in the United States were conducted to discuss resources available to students. It was found that the fraternity and sorority members surveyed have an inadequate amount of knowledge about opioids and overdoses, but have less experiences with opioids and/or overdoses compared to non-Greek affiliated students at ASU. It is believed that with proper education and access to resources, students will decrease their risk of experiencing an overdose. This research provided the basis to argue for educational programs and resources being provided to students at ASU.
This project consists of both a research paper and a qualitative and quantitative analysis of lesbian, gay, bisexual, transgender, queer, and more (LGBTQ+) college students in Greek Life sorority and fraternity organizations. The purpose of this study was to gain a better understanding of the experiences and social climate that LGBTQ+ students face when navigating the intersections of gender, sexuality, and their involvement in Greek Life. Themes that emerged include heteronormative and cisgendered aspects of sororities and fraternities; lack of education on the LGBTQ+ community and how to support them; and exclusion of LGBTQ+ students in Greek Life organizations, especially those outside of the gender binary. As many sororities and fraternities are over 100 years old, many aspects of these organizations have changed over the years. However, there is always room for improvement and diversity, equity, and inclusion efforts have been slowly developing with these organizations amending their official documents based on the gendered language used that is outdated. The next step for better supporting LGBTQ+ students in Greek Life organizations is for these organizations to discuss nonbinary and transgender membership at their annual conventions, as well as universities seeking to begin either incorporating a gay-straight alliance for fraternity and sorority life, or better educating their members on aspects of the community.