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Developing Millennials For Future Sales Careers

Description
The millennial generation is quickly solidifying its place as the dominate generation within the workforce. As millennials transition through workplace hierarchy it is essential organizations understand how to properly develop incoming talent. This is especially important within sales as the opportunity cost for hiring and developing new sales professionals is…

The millennial generation is quickly solidifying its place as the dominate generation within the workforce. As millennials transition through workplace hierarchy it is essential organizations understand how to properly develop incoming talent. This is especially important within sales as the opportunity cost for hiring and developing new sales professionals is much higher compared to other professions. Downward trends in millennial retention rates is also a strong contributing factor to the importance of understanding the millennial generation. This paper aims to identify key concepts and elements employers should incorporate into their sales training programs in order to better develop millennials entering sales roles. Through an analysis of each generation and sales training a clear framework will be identified to achieve this goal. Analyzing millennials unique strengths and weaknesses will provide the basis for the key areas employers need to focus on when designing their sales development programs. The framework identified is easily adaptable within any organizations as the concepts discussed can be universally applied.
ContributorsStensland, Zachary William (Author) / Montoya, Detra (Thesis director) / Schlacter, John (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05

The Creation and Marketing of Album Cover Pop Art

Description
Music, which is easier to access than ever before, has become an integral part of many passionate enthusiasts’ lives. As a fellow music-obsessed listener, I set out to create and sell music-related art to other impassioned fans. This thesis contains every step of the business plan for Album Art By…

Music, which is easier to access than ever before, has become an integral part of many passionate enthusiasts’ lives. As a fellow music-obsessed listener, I set out to create and sell music-related art to other impassioned fans. This thesis contains every step of the business plan for Album Art By Andrew, including executive decisions based on primary and secondary research, as well as a projected P&L for the first year of operations.
ContributorsMarkau, Andrew (Author) / Eaton, Kate (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Department of Marketing (Contributor)
Created2023-12

Designing for Success: Soleri Skye Studios' Strategic Business Plan

Description
This thesis presents the strategic business plan for Soleri Skye Studios, a dynamic digital marketing and graphic design company. Beginning with a comprehensive assessment of the digital marketing and graphic design landscapes, with a special focus on the vibrant Phoenix market, the plan delves into a targeted market opportunity analysis,…

This thesis presents the strategic business plan for Soleri Skye Studios, a dynamic digital marketing and graphic design company. Beginning with a comprehensive assessment of the digital marketing and graphic design landscapes, with a special focus on the vibrant Phoenix market, the plan delves into a targeted market opportunity analysis, identifying key customer segments, including small businesses, women-owned enterprises, and Spanish-speaking organizations. Leveraging a blend of secondary research and insightful personal interviews, the plan derives valuable insights into the market opportunity, competitor strategies, and client needs. Subsequently, a meticulously crafted implementation plan emerges, outlining tailored operational strategies, mission imperatives, and distinctive brand positioning for Soleri Skye Studios. Furthermore, the plan outlines the seven P’s of marketing, providing a robust framework guiding the company's strategic initiatives. Through this deliberate planning process, Soleri Skye Studios endeavors to carve a unique niche in the competitive arena, offering innovative, cost-effective design, marketing, and branding solutions finely attuned to client needs. Embracing a culture of creativity, collaboration, and client-centricity, Soleri Skye Studios is poised to deliver exceptional value and drive enduring success in the ever-evolving digital landscape.
ContributorsStephan, Soleri (Author) / Riker, Elise (Thesis director) / Schlacter, John (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Marketing (Contributor)
Created2024-05

Strategic Market Planning and Consumer Behavior for Top Cup Coffee House

Description
Top Cup plans on opening its doors by 2020 in Gilbert, Arizona. This differentiation strategy goes into depth about the steps needed to properly and efficiently introduce Top Cup to the coffee industry. A market analysis determined that Top Cup’s ideal consumer is to be described as the “sophisticated” customer…

Top Cup plans on opening its doors by 2020 in Gilbert, Arizona. This differentiation strategy goes into depth about the steps needed to properly and efficiently introduce Top Cup to the coffee industry. A market analysis determined that Top Cup’s ideal consumer is to be described as the “sophisticated” customer between the ages of 18-54. They are described as affluent, working professionals who value quality and will spend on luxury items. Considering that Top Cup is advertising its high-quality products, a zip analysis was performed on 85293 to validate the practicality of targeting this market segment. 64% of the population residing in this zip code, labeled Boomburbs, encompass the same appeals as the ideal consumer Top Cup should seek. Top Cup’s mission is to serve consumers the best quality premium coffee products in an ambience-centric environment. By utilizing a product value strategy and expert-recommended strategy, Top Cup can access higher margins of profit in their asking price. The implementation of a pub-themed coffee shop will differentiate Top Cup from industry competitors and provide a unique experience to consumers on a daily basis.
ContributorsJaber, Ranine (Co-author, Co-author) / Eaton, Kate (Thesis director) / Schlacter, John (Committee member) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05

Empathic Communication in Case Investigation: A Responding Guide for Difficult Situations

Description

Being prepared to respond to difficult situations that arise in public health practice is an essential skill for the public health workforce.This empathic responding guide was designed to train students, volunteers, and staff of the ASU COVID-19 Case Investigation Team. The guide provides an overview of empathic communication, walks through…

Being prepared to respond to difficult situations that arise in public health practice is an essential skill for the public health workforce.This empathic responding guide was designed to train students, volunteers, and staff of the ASU COVID-19 Case Investigation Team. The guide provides an overview of empathic communication, walks through a framework for responding with empathy, and outlines common difficult situations that arise in public health along with ways to respond with empathy to these situations. This guide can be adapted to a wide variety of settings and is meant to be used as a training tool for public health case investigators and other staff. This guide, available in a full and an abridged version, can be paired with hands-on workshops to provide engaging continuing education opportunities for public health teams.
ContributorsMeyer, Laura Grace (Author) / Arizona State University. AZ Infectious Disease Epi (AIDE) Lab (Contributor) / Arizona State University. Public Health Program (Contributor)
Created2021-07-12
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Empathic Communication in Public Health: A Responding Guide for Difficult Situations [Abridged]

Description

This communication guide outlines examples of specific situations that are difficult to respond to, and pairs them with examples of how to respond with empathy. This guide depicts these difficult case statements as rows with bold, italic text. Beneath each scenario is an example of an empathic response (underlined) that…

This communication guide outlines examples of specific situations that are difficult to respond to, and pairs them with examples of how to respond with empathy. This guide depicts these difficult case statements as rows with bold, italic text. Beneath each scenario is an example of an empathic response (underlined) that can lead to a factual response or survey prompt (Figure 1). The responses use empathic communication to show the case that you are witnessing the emotion, rather than moving to the survey without acknowledging emotion. There is no one right answer to any difficult case statement.
ContributorsMeyer, Laura Grace (Author) / Arizona State University. Public Health Program (Contributor) / Arizona State University. AZ Infectious Disease Epi (AIDE) Lab (Contributor)
Created2021-07-12
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Empathic Communication in Case Investigation: A Responding Guide for Difficult Situations [Full guide]

Description

Being prepared to respond to difficult situations that arise in public health practice is an essential skill for the public health workforce.This empathic responding guide was designed to train students, volunteers, and staff of the ASU COVID-19 Case Investigation Team. The guide provides an overview of empathic communication, walks through…

Being prepared to respond to difficult situations that arise in public health practice is an essential skill for the public health workforce.This empathic responding guide was designed to train students, volunteers, and staff of the ASU COVID-19 Case Investigation Team. The guide provides an overview of empathic communication, walks through a framework for responding with empathy, and outlines common difficult situations that arise in public health along with ways to respond with empathy to these situations. This guide can be adapted to a wide variety of settings and is meant to be used as a training tool for public health case investigators and other staff. This guide can be paired with hands-on workshops to provide engaging continuing education opportunities for public health teams.
ContributorsMeyer, Laura Grace (Author) / Arizona State University. Public Health Program (Contributor) / Arizona State University. AZ Infectious Disease Epi (AIDE) Lab (Contributor)
Created2021-07-12