This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring different aspects of business, with the end goal of gaining traction. The product we were given to work through this process with was Hot Head, an engineering capstone project concept. The Hot Head product is a sustainable and innovative solution to the water waste issue we find is very prominent in the United States. In order to bring the Hot Head idea to life, we were tasked with doing research on topics ranging from the Hot Head life cycle to finding plausible personas who may have an interest in the Hot Head product. This paper outlines the journey to gaining traction via a marketing campaign and exposure of our brand on several platforms, with a specific interest in website traffic. Our research scope comes from mainly primary sources like gathering opinions of potential buyers by sending out surveys and hosting focus groups. The paper concludes with some possible future steps that could be taken if this project were to be continued.

As the COVID-19 pandemic took the world by storm, the hotel industry struggled to remain afloat. Many resorted to innovative solutions to maintain their business and jobs. As the hotel industry grappled with ideas that could keep their business afloat, an idea called EasyHub was born. EasyHub is a hypothetical mobile device application that bridges the user and a paired SMART device or an entire ecosystem of SMART devices. While the design for EasyHub was initially intended to help hotels increase their accessibility, it soon became apparent that EasyHub could potentially be a product of much greater market value. As the idea of EasyHub became more developed, the COVID-19 pandemic was beginning to subdue, and the hotel industry was on the mend. Assuming that EasyHub is found useful, it could theoretically boost demand to businesses that use them. Many hotels already utilize SMART devices to some degree making them prime targets for EasyHub. This research paper seeks to determine if EasyHub can aid hotels’ recovery from the pandemic-induced recession by increasing revenue. Surveys were conducted among hoteliers and a general audience to determine the impact of EasyHub on guests’ decisions to stay at a hotel. The results indicate that EasyHub would not be a significant factor in guests’ decision-making of hotels; however, this may be due to a lack of clarity about the product, as many respondents expressed a desire for more information. Further development and testing of EasyHub is necessary before a market analysis and its full potential can be assessed.