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Description
The rapid urban expansion has greatly extended the physical boundary of our living area, along with a large number of POIs (points of interest) being developed. A POI is a specific location (e.g., hotel, restaurant, theater, mall) that a user may find useful or interesting. When exploring the city and

The rapid urban expansion has greatly extended the physical boundary of our living area, along with a large number of POIs (points of interest) being developed. A POI is a specific location (e.g., hotel, restaurant, theater, mall) that a user may find useful or interesting. When exploring the city and neighborhood, the increasing number of POIs could enrich people's daily life, providing them with more choices of life experience than before, while at the same time also brings the problem of "curse of choices", resulting in the difficulty for a user to make a satisfied decision on "where to go" in an efficient way. Personalized POI recommendation is a task proposed on purpose of helping users filter out uninteresting POIs and reduce time in decision making, which could also benefit virtual marketing.

Developing POI recommender systems requires observation of human mobility w.r.t. real-world POIs, which is infeasible with traditional mobile data. However, the recent development of location-based social networks (LBSNs) provides such observation. Typical location-based social networking sites allow users to "check in" at POIs with smartphones, leave tips and share that experience with their online friends. The increasing number of LBSN users has generated large amounts of LBSN data, providing an unprecedented opportunity to study human mobility for personalized POI recommendation in spatial, temporal, social, and content aspects.

Different from recommender systems in other categories, e.g., movie recommendation in NetFlix, friend recommendation in dating websites, item recommendation in online shopping sites, personalized POI recommendation on LBSNs has its unique challenges due to the stochastic property of human mobility and the mobile behavior indications provided by LBSN information layout. The strong correlations between geographical POI information and other LBSN information result in three major human mobile properties, i.e., geo-social correlations, geo-temporal patterns, and geo-content indications, which are neither observed in other recommender systems, nor exploited in current POI recommendation. In this dissertation, we investigate these properties on LBSNs, and propose personalized POI recommendation models accordingly. The performance evaluated on real-world LBSN datasets validates the power of these properties in capturing user mobility, and demonstrates the ability of our models for personalized POI recommendation.
ContributorsGao, Huiji (Author) / Liu, Huan (Thesis advisor) / Xue, Guoliang (Committee member) / Ye, Jieping (Committee member) / Caverlee, James (Committee member) / Arizona State University (Publisher)
Created2014
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Description
Sarcasm is a nuanced form of language where usually, the speaker explicitly states the opposite of what is implied. Imbued with intentional ambiguity and subtlety, detecting sarcasm is a difficult task, even for humans. Current works approach this challenging problem primarily from a linguistic perspective, focusing on the lexical and

Sarcasm is a nuanced form of language where usually, the speaker explicitly states the opposite of what is implied. Imbued with intentional ambiguity and subtlety, detecting sarcasm is a difficult task, even for humans. Current works approach this challenging problem primarily from a linguistic perspective, focusing on the lexical and syntactic aspects of sarcasm. In this thesis, I explore the possibility of using behavior traits intrinsic to users of sarcasm to detect sarcastic tweets. First, I theorize the core forms of sarcasm using findings from the psychological and behavioral sciences, and some observations on Twitter users. Then, I develop computational features to model the manifestations of these forms of sarcasm using the user's profile information and tweets. Finally, I combine these features to train a supervised learning model to detect sarcastic tweets. I perform experiments to extensively evaluate the proposed behavior modeling approach and compare with the state-of-the-art.
ContributorsRajadesingan, Ashwin (Author) / Liu, Huan (Thesis advisor) / Kambhampati, Subbarao (Committee member) / Pon-Barry, Heather (Committee member) / Arizona State University (Publisher)
Created2014
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Description
Skyline queries extract interesting points that are non-dominated and help paint the bigger picture of the data in question. They are valuable in many multi-criteria decision applications and are becoming a staple of decision support systems.

An assumption commonly made by many skyline algorithms is that a skyline query is applied

Skyline queries extract interesting points that are non-dominated and help paint the bigger picture of the data in question. They are valuable in many multi-criteria decision applications and are becoming a staple of decision support systems.

An assumption commonly made by many skyline algorithms is that a skyline query is applied to a single static data source or data stream. Unfortunately, this assumption does not hold in many applications in which a skyline query may involve attributes belonging to multiple data sources and requires a join operation to be performed before the skyline can be produced. Recently, various skyline-join algorithms have been proposed to address this problem in the context of static data sources. However, these algorithms suffer from several drawbacks: they often need to scan the data sources exhaustively to obtain the skyline-join results; moreover, the pruning techniques employed to eliminate tuples are largely based on expensive tuple-to-tuple comparisons. On the other hand, most data stream techniques focus on single stream skyline queries, thus rendering them unsuitable for skyline-join queries.

Another assumption typically made by most of the earlier skyline algorithms is that the data is complete and all skyline attribute values are available. Due to this constraint, these algorithms cannot be applied to incomplete data sources in which some of the attribute values are missing and are represented by NULL values. There exists a definition of dominance for incomplete data, but this leads to undesirable consequences such as non-transitive and cyclic dominance relations both of which are detrimental to skyline processing.

Based on the aforementioned observations, the main goal of the research described in this dissertation is the design and development of a framework of skyline operators that effectively handles three distinct types of skyline queries: 1) skyline-join queries on static data sources, 2) skyline-window-join queries over data streams, and 3) strata-skyline queries on incomplete datasets. This dissertation presents the unique challenges posed by these skyline queries and addresses the shortcomings of current skyline techniques by proposing efficient methods to tackle the added overhead in processing skyline queries on static data sources, data streams, and incomplete datasets.
ContributorsNagendra, Mithila (Author) / Candan, Kasim Selcuk (Thesis advisor) / Chen, Yi (Committee member) / Davulcu, Hasan (Committee member) / Silva, Yasin N. (Committee member) / Sundaram, Hari (Committee member) / Arizona State University (Publisher)
Created2014
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Description
With the rise of social media, hundreds of millions of people spend countless hours all over the globe on social media to connect, interact, share, and create user-generated data. This rich environment provides tremendous opportunities for many different players to easily and effectively reach out to people, interact with them,

With the rise of social media, hundreds of millions of people spend countless hours all over the globe on social media to connect, interact, share, and create user-generated data. This rich environment provides tremendous opportunities for many different players to easily and effectively reach out to people, interact with them, influence them, or get their opinions. There are two pieces of information that attract most attention on social media sites, including user preferences and interactions. Businesses and organizations use this information to better understand and therefore provide customized services to social media users. This data can be used for different purposes such as, targeted advertisement, product recommendation, or even opinion mining. Social media sites use this information to better serve their users.

Despite the importance of personal information, in many cases people do not reveal this information to the public. Predicting the hidden or missing information is a common response to this challenge. In this thesis, we address the problem of predicting user attributes and future or missing links using an egocentric approach. The current research proposes novel concepts and approaches to better understand social media users in twofold including, a) their attributes, preferences, and interests, and b) their future or missing connections and interactions. More specifically, the contributions of this dissertation are (1) proposing a framework to study social media users through their attributes and link information, (2) proposing a scalable algorithm to predict user preferences; and (3) proposing a novel approach to predict attributes and links with limited information. The proposed algorithms use an egocentric approach to improve the state of the art algorithms in two directions. First by improving the prediction accuracy, and second, by increasing the scalability of the algorithms.
ContributorsAbbasi, Mohammad Ali, 1975- (Author) / Liu, Huan (Thesis advisor) / Davulcu, Hasan (Committee member) / Ye, Jieping (Committee member) / Agarwal, Nitin (Committee member) / Arizona State University (Publisher)
Created2014
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Description
Corporations invest considerable resources to create, preserve and analyze

their data; yet while organizations are interested in protecting against

unauthorized data transfer, there lacks a comprehensive metric to discriminate

what data are at risk of leaking.

This thesis motivates the need for a quantitative leakage risk metric, and

provides a risk assessment system,

Corporations invest considerable resources to create, preserve and analyze

their data; yet while organizations are interested in protecting against

unauthorized data transfer, there lacks a comprehensive metric to discriminate

what data are at risk of leaking.

This thesis motivates the need for a quantitative leakage risk metric, and

provides a risk assessment system, called Whispers, for computing it. Using

unsupervised machine learning techniques, Whispers uncovers themes in an

organization's document corpus, including previously unknown or unclassified

data. Then, by correlating the document with its authors, Whispers can

identify which data are easier to contain, and conversely which are at risk.

Using the Enron email database, Whispers constructs a social network segmented

by topic themes. This graph uncovers communication channels within the

organization. Using this social network, Whispers determines the risk of each

topic by measuring the rate at which simulated leaks are not detected. For the

Enron set, Whispers identified 18 separate topic themes between January 1999

and December 2000. The highest risk data emanated from the legal department

with a leakage risk as high as 60%.
ContributorsWright, Jeremy (Author) / Syrotiuk, Violet (Thesis advisor) / Davulcu, Hasan (Committee member) / Yau, Stephen (Committee member) / Arizona State University (Publisher)
Created2014
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Description
Social media platforms such as Twitter, Facebook, and blogs have emerged as valuable

- in fact, the de facto - virtual town halls for people to discover, report, share and

communicate with others about various types of events. These events range from

widely-known events such as the U.S Presidential debate to smaller scale,

Social media platforms such as Twitter, Facebook, and blogs have emerged as valuable

- in fact, the de facto - virtual town halls for people to discover, report, share and

communicate with others about various types of events. These events range from

widely-known events such as the U.S Presidential debate to smaller scale, local events

such as a local Halloween block party. During these events, we often witness a large

amount of commentary contributed by crowds on social media. This burst of social

media responses surges with the "second-screen" behavior and greatly enriches the

user experience when interacting with the event and people's awareness of an event.

Monitoring and analyzing this rich and continuous flow of user-generated content can

yield unprecedentedly valuable information about the event, since these responses

usually offer far more rich and powerful views about the event that mainstream news

simply could not achieve. Despite these benefits, social media also tends to be noisy,

chaotic, and overwhelming, posing challenges to users in seeking and distilling high

quality content from that noise.

In this dissertation, I explore ways to leverage social media as a source of information and analyze events based on their social media responses collectively. I develop, implement and evaluate EventRadar, an event analysis toolbox which is able to identify, enrich, and characterize events using the massive amounts of social media responses. EventRadar contains three automated, scalable tools to handle three core event analysis tasks: Event Characterization, Event Recognition, and Event Enrichment. More specifically, I develop ET-LDA, a Bayesian model and SocSent, a matrix factorization framework for handling the Event Characterization task, i.e., modeling characterizing an event in terms of its topics and its audience's response behavior (via ET-LDA), and the sentiments regarding its topics (via SocSent). I also develop DeMa, an unsupervised event detection algorithm for handling the Event Recognition task, i.e., detecting trending events from a stream of noisy social media posts. Last, I develop CrowdX, a spatial crowdsourcing system for handling the Event Enrichment task, i.e., gathering additional first hand information (e.g., photos) from the field to enrich the given event's context.

Enabled by EventRadar, it is more feasible to uncover patterns that have not been

explored previously and re-validating existing social theories with new evidence. As a

result, I am able to gain deep insights into how people respond to the event that they

are engaged in. The results reveal several key insights into people's various responding

behavior over the event's timeline such the topical context of people's tweets does not

always correlate with the timeline of the event. In addition, I also explore the factors

that affect a person's engagement with real-world events on Twitter and find that

people engage in an event because they are interested in the topics pertaining to

that event; and while engaging, their engagement is largely affected by their friends'

behavior.
ContributorsHu, Yuheng (Author) / Kambhampati, Subbarao (Thesis advisor) / Horvitz, Eric (Committee member) / Krumm, John (Committee member) / Liu, Huan (Committee member) / Sundaram, Hari (Committee member) / Arizona State University (Publisher)
Created2014
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Description
Users often join an online social networking (OSN) site, like Facebook, to remain social, by either staying connected with friends or expanding social networks. On an OSN site, users generally share variety of personal information which is often expected to be visible to their friends, but sometimes vulnerable to

Users often join an online social networking (OSN) site, like Facebook, to remain social, by either staying connected with friends or expanding social networks. On an OSN site, users generally share variety of personal information which is often expected to be visible to their friends, but sometimes vulnerable to unwarranted access from others. The recent study suggests that many personal attributes, including religious and political affiliations, sexual orientation, relationship status, age, and gender, are predictable using users' personal data from an OSN site. The majority of users want to remain socially active, and protect their personal data at the same time. This tension leads to a user's vulnerability, allowing privacy attacks which can cause physical and emotional distress to a user, sometimes with dire consequences. For example, stalkers can make use of personal information available on an OSN site to their personal gain. This dissertation aims to systematically study a user vulnerability against such privacy attacks.

A user vulnerability can be managed in three steps: (1) identifying, (2) measuring and (3) reducing a user vulnerability. Researchers have long been identifying vulnerabilities arising from user's personal data, including user names, demographic attributes, lists of friends, wall posts and associated interactions, multimedia data such as photos, audios and videos, and tagging of friends. Hence, this research first proposes a way to measure and reduce a user vulnerability to protect such personal data. This dissertation also proposes an algorithm to minimize a user's vulnerability while maximizing their social utility values.

To address these vulnerability concerns, social networking sites like Facebook usually let their users to adjust their profile settings so as to make some of their data invisible. However, users sometimes interact with others using unprotected posts (e.g., posts from a ``Facebook page\footnote{The term ''Facebook page`` refers to the page which are commonly dedicated for businesses, brands and organizations to share their stories and connect with people.}''). Such interactions help users to become more social and are publicly accessible to everyone. Thus, visibilities of these interactions are beyond the control of their profile settings. I explore such unprotected interactions so that users' are well aware of these new vulnerabilities and adopt measures to mitigate them further. In particular, {\em are users' personal attributes predictable using only the unprotected interactions}? To answer this question, I address a novel problem of predictability of users' personal attributes with unprotected interactions. The extreme sparsity patterns in users' unprotected interactions pose a serious challenge. Therefore, I approach to mitigating the data sparsity challenge by designing a novel attribute prediction framework using only the unprotected interactions. Experimental results on Facebook dataset demonstrates that the proposed framework can predict users' personal attributes.
ContributorsGundecha, Pritam S (Author) / Liu, Huan (Thesis advisor) / Ahn, Gail-Joon (Committee member) / Ye, Jieping (Committee member) / Barbier, Geoffrey (Committee member) / Arizona State University (Publisher)
Created2015
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Description
Strong communities are important for society. One of the most important community builders, making friends, is poorly supported online. Dating sites support it but in romantic contexts. Other major social networks seem not to encourage it because either their purpose isn't compatible with introducing strangers or the prevalent methods of

Strong communities are important for society. One of the most important community builders, making friends, is poorly supported online. Dating sites support it but in romantic contexts. Other major social networks seem not to encourage it because either their purpose isn't compatible with introducing strangers or the prevalent methods of introduction aren't effective enough to merit use over real word alternatives. This paper presents a novel digital social network emphasizing creating friendships. Research has shown video chat communication can reach in-person levels of trust; coupled with a game environment to ease the discomfort people often have interacting with strangers and a recommendation engine, Zazzer, the presented system, allows people to meet and get to know each other in a manner much more true to real life than traditional methods. Its network also allows players to continue to communicate afterwards. The evaluation looks at real world use, measuring the frequency with which players choose the video chat game versus alternative, more traditional methods of online introduction. It also looks at interactions after the initial meeting to discover how effective video chat games are in creating sticky social connections. After initial use it became apparent a critical mass of users would be necessary to draw strong conclusions, however the collected data seemed to give preliminary support to the idea that video chat games are more effective than traditional ways of meeting online in creating new relationships.
ContributorsSorensen, Asael (Author) / VanLehn, Kurt (Thesis advisor) / Liu, Huan (Committee member) / Burleson, Winslow (Committee member) / Arizona State University (Publisher)
Created2011
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Description
Multi-label learning, which deals with data associated with multiple labels simultaneously, is ubiquitous in real-world applications. To overcome the curse of dimensionality in multi-label learning, in this thesis I study multi-label dimensionality reduction, which extracts a small number of features by removing the irrelevant, redundant, and noisy information while considering

Multi-label learning, which deals with data associated with multiple labels simultaneously, is ubiquitous in real-world applications. To overcome the curse of dimensionality in multi-label learning, in this thesis I study multi-label dimensionality reduction, which extracts a small number of features by removing the irrelevant, redundant, and noisy information while considering the correlation among different labels in multi-label learning. Specifically, I propose Hypergraph Spectral Learning (HSL) to perform dimensionality reduction for multi-label data by exploiting correlations among different labels using a hypergraph. The regularization effect on the classical dimensionality reduction algorithm known as Canonical Correlation Analysis (CCA) is elucidated in this thesis. The relationship between CCA and Orthonormalized Partial Least Squares (OPLS) is also investigated. To perform dimensionality reduction efficiently for large-scale problems, two efficient implementations are proposed for a class of dimensionality reduction algorithms, including canonical correlation analysis, orthonormalized partial least squares, linear discriminant analysis, and hypergraph spectral learning. The first approach is a direct least squares approach which allows the use of different regularization penalties, but is applicable under a certain assumption; the second one is a two-stage approach which can be applied in the regularization setting without any assumption. Furthermore, an online implementation for the same class of dimensionality reduction algorithms is proposed when the data comes sequentially. A Matlab toolbox for multi-label dimensionality reduction has been developed and released. The proposed algorithms have been applied successfully in the Drosophila gene expression pattern image annotation. The experimental results on some benchmark data sets in multi-label learning also demonstrate the effectiveness and efficiency of the proposed algorithms.
ContributorsSun, Liang (Author) / Ye, Jieping (Thesis advisor) / Li, Baoxin (Committee member) / Liu, Huan (Committee member) / Mittelmann, Hans D. (Committee member) / Arizona State University (Publisher)
Created2011
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Description
This thesis addresses the problem of online schema updates where the goal is to be able to update relational database schemas without reducing the database system's availability. Unlike some other work in this area, this thesis presents an approach which is completely client-driven and does not require specialized database management

This thesis addresses the problem of online schema updates where the goal is to be able to update relational database schemas without reducing the database system's availability. Unlike some other work in this area, this thesis presents an approach which is completely client-driven and does not require specialized database management systems (DBMS). Also, unlike other client-driven work, this approach provides support for a richer set of schema updates including vertical split (normalization), horizontal split, vertical and horizontal merge (union), difference and intersection. The update process automatically generates a runtime update client from a mapping between the old the new schemas. The solution has been validated by testing it on a relatively small database of around 300,000 records per table and less than 1 Gb, but with limited memory buffer size of 24 Mb. This thesis presents the study of the overhead of the update process as a function of the transaction rates and the batch size used to copy data from the old to the new schema. It shows that the overhead introduced is minimal for medium size applications and that the update can be achieved with no more than one minute of downtime.
ContributorsTyagi, Preetika (Author) / Bazzi, Rida (Thesis advisor) / Candan, Kasim S (Committee member) / Davulcu, Hasan (Committee member) / Arizona State University (Publisher)
Created2011