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- All Subjects: Information science
- All Subjects: Information Technology
- Creators: Gu, Bin
- Creators: Li, Baoxin
- Member of: ASU Electronic Theses and Dissertations
- Status: Published
Description
Social media offers a powerful platform for the independent digital content producer community to develop, disperse, and maintain their brands. In terms of information systems research, the broad majority of the work has not examined hedonic consumption on Social Media Sites (SMS). The focus has mostly been on the organizational perspectives and utilitarian gains from these services. Unlike through traditional commerce channels, including e-commerce retailers, consumption enhancing hedonic utility is experienced differently in the context of a social media site; consequently, the dynamic of the decision-making process shifts when it is made in a social context. Previous research assumed a limited influence of a small, immediate group of peers. But the rules change when the network of peers expands exponentially. The assertion is that, while there are individual differences in the level of susceptibility to influence coming from others, these are not the most important pieces of the analysis--unlike research centered completely on influence. Rather, the context of the consumption can play an important role in the way social influence factors affect consumer behavior on Social Media Sites. Over the course of three studies, this dissertation will examine factors that influence consumer decision-making and the brand personalities created and interpreted in these SMS. Study one examines the role of different types of peer influence on consumer decision-making on Facebook. Study two observes the impact of different types of producer message posts with the different types of influence on decision-making on Twitter. Study three will conclude this work with an exploratory empirical investigation of actual twitter postings of a set of musicians. These studies contribute to the body of IS literature by evaluating the specific behavioral changes related to consumption in the context of digital social media: (a) the power of social influencers in contrast to personal preferences on SMS, (b) the effect on consumers of producer message types and content on SMS at both the profile level and the individual message level.
ContributorsSopha, Matthew (Author) / Santanam, Raghu T (Thesis advisor) / Goul, Kenneth M (Committee member) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2013
Description
Mobile applications (Apps) markets with App stores have introduced a new approach to define and sell software applications with access to a large body of heterogeneous consumer population. Several distinctive features of mobile App store markets including – (a) highly heterogeneous consumer preferences and values, (b) high consumer cognitive burden of searching a large selection of similar Apps, and (c) continuously updateable product features and price – present a unique opportunity for IS researchers to investigate theoretically motivated research questions in this area. The aim of this dissertation research is to investigate the key determinants of mobile Apps success in App store markets. The dissertation is organized into three distinct and related studies. First, using the key tenets of product portfolio management theory and theory of economies of scope, this study empirically investigates how sellers’ App portfolio strategies are associated with sales performance over time. Second, the sale performance impacts of App product cues, generated from App product descriptions and offered from market formats, are examined using the theories of market signaling and cue utilization. Third, the role of App updates in stimulating consumer demands in the presence of strong ranking effects is appraised. The findings of this dissertation work highlight the impacts of sellers’ App assortment, strategic product description formulation, and long-term App management with price/feature updates on success in App market. The dissertation studies make key contributions to the IS literature by highlighting three key managerially and theoretically important findings related to mobile Apps: (1) diversification across selling categories is a key driver of high survival probability in the top charts, (2) product cues strategically presented in the descriptions have complementary relationships with market cues in influencing App sales, and (3) continuous quality improvements have long-term effects on App success in the presence of strong ranking effects.
ContributorsLee, Gun Woong (Author) / Santanam, Raghu (Thesis advisor) / Gu, Bin (Committee member) / Park, Sungho (Committee member) / Arizona State University (Publisher)
Created2015
Description
A statement appearing in social media provides a very significant challenge for determining the provenance of the statement. Provenance describes the origin, custody, and ownership of something. Most statements appearing in social media are not published with corresponding provenance data. However, the same characteristics that make the social media environment challenging, including the massive amounts of data available, large numbers of users, and a highly dynamic environment, provide unique and untapped opportunities for solving the provenance problem for social media. Current approaches for tracking provenance data do not scale for online social media and consequently there is a gap in provenance methodologies and technologies providing exciting research opportunities. The guiding vision is the use of social media information itself to realize a useful amount of provenance data for information in social media. This departs from traditional approaches for data provenance which rely on a central store of provenance information. The contemporary online social media environment is an enormous and constantly updated "central store" that can be mined for provenance information that is not readily made available to the average social media user. This research introduces an approach and builds a foundation aimed at realizing a provenance data capability for social media users that is not accessible today.
ContributorsBarbier, Geoffrey P (Author) / Liu, Huan (Thesis advisor) / Bell, Herbert (Committee member) / Li, Baoxin (Committee member) / Sen, Arunabha (Committee member) / Arizona State University (Publisher)
Created2011
Description
In this dissertation, two interrelated problems of service-based systems (SBS) are addressed: protecting users' data confidentiality from service providers, and managing performance of multiple workflows in SBS. Current SBSs pose serious limitations to protecting users' data confidentiality. Since users' sensitive data is sent in unencrypted forms to remote machines owned and operated by third-party service providers, there are risks of unauthorized use of the users' sensitive data by service providers. Although there are many techniques for protecting users' data from outside attackers, currently there is no effective way to protect users' sensitive data from service providers. In this dissertation, an approach is presented to protecting the confidentiality of users' data from service providers, and ensuring that service providers cannot collect users' confidential data while the data is processed or stored in cloud computing systems. The approach has four major features: (1) separation of software service providers and infrastructure service providers, (2) hiding the information of the owners of data, (3) data obfuscation, and (4) software module decomposition and distributed execution. Since the approach to protecting users' data confidentiality includes software module decomposition and distributed execution, it is very important to effectively allocate the resource of servers in SBS to each of the software module to manage the overall performance of workflows in SBS. An approach is presented to resource allocation for SBS to adaptively allocating the system resources of servers to their software modules in runtime in order to satisfy the performance requirements of multiple workflows in SBS. Experimental results show that the dynamic resource allocation approach can substantially increase the throughput of a SBS and the optimal resource allocation can be found in polynomial time
ContributorsAn, Ho Geun (Author) / Yau, Sik-Sang (Thesis advisor) / Huang, Dijiang (Committee member) / Ahn, Gail-Joon (Committee member) / Santanam, Raghu (Committee member) / Arizona State University (Publisher)
Created2012
Description
Due to the growing popularity of the Internet and smart mobile devices, massive data has been produced every day, particularly, more and more users’ online behavior and activities have been digitalized. Making a better usage of the massive data and a better understanding of the user behavior become at the very heart of industrial firms as well as the academia. However, due to the large size and unstructured format of user behavioral data, as well as the heterogeneous nature of individuals, it leveled up the difficulty to identify the SPECIFIC behavior that researchers are looking at, HOW to distinguish, and WHAT is resulting from the behavior. The difference in user behavior comes from different causes; in my dissertation, I am studying three circumstances of behavior that potentially bring in turbulent or detrimental effects, from precursory culture to preparatory strategy and delusory fraudulence. Meanwhile, I have access to the versatile toolkit of analysis: econometrics, quasi-experiment, together with machine learning techniques such as text mining, sentiment analysis, and predictive analytics etc. This study creatively leverages the power of the combined methodologies, and apply it beyond individual level data and network data. This dissertation makes a first step to discover user behavior in the newly boosting contexts. My study conceptualize theoretically and test empirically the effect of cultural values on rating and I find that an individualist cultural background are more likely to lead to deviation and more expression in review behaviors. I also find evidence of strategic behavior that users tend to leverage the reporting to increase the likelihood to maximize the benefits. Moreover, it proposes the features that moderate the preparation behavior. Finally, it introduces a unified and scalable framework for delusory behavior detection that meets the current needs to fully utilize multiple data sources.
ContributorsLi, Chunxiao (Author) / Gu, Bin (Thesis advisor) / Chen, Pei-Yu (Committee member) / Xiong, Hui (Committee member) / Arizona State University (Publisher)
Created2019
Description
By collecting and analyzing more than two million tweets, U.S. House Representatives’ voting records in 111th and 113th Congress, and data from other resources I study several aspects of adoption and use of Twitter by Representatives. In the first chapter, I study the overall impact of Twitter use by Representatives on their political orientation and their political alignment with their constituents. The findings show that Representatives who adopted Twitter moved closer to their constituents in terms of political orientation.
By using supervised machine learning and text mining techniques, I shift the focus to synthesizing the actual content shared by Representatives on Twitter to evaluate their effects on Representatives’ political polarization in the second chapter. I found support for the effects of repeated expressions and peer influence in Representatives’ political polarization.
Last but not least, by employing a recently developed dynamic network model (separable temporal exponential-family random graph model), I study the effects of homophily on formation and dissolution of Representatives’ Twitter communications in the third chapter. The results signal the presence of demographic homophily and value homophily in Representatives’ Twitter communications networks.
These three studies altogether provide a comprehensive picture about the overall consequences and dynamics of use of online social networking platforms by Representatives.
By using supervised machine learning and text mining techniques, I shift the focus to synthesizing the actual content shared by Representatives on Twitter to evaluate their effects on Representatives’ political polarization in the second chapter. I found support for the effects of repeated expressions and peer influence in Representatives’ political polarization.
Last but not least, by employing a recently developed dynamic network model (separable temporal exponential-family random graph model), I study the effects of homophily on formation and dissolution of Representatives’ Twitter communications in the third chapter. The results signal the presence of demographic homophily and value homophily in Representatives’ Twitter communications networks.
These three studies altogether provide a comprehensive picture about the overall consequences and dynamics of use of online social networking platforms by Representatives.
ContributorsMosuavi, Seyedreza (Author) / Gu, Bin (Thesis advisor) / Vinzé, Ajay S. (Committee member) / Shi, Zhan (Michael) (Committee member) / Arizona State University (Publisher)
Created2016
Description
The recent changes in the software markets gave users an unprecedented number
of alternatives for any given task. In such a competitive environment, it is imperative
to understand what drives user behavior. To that end, the research presented in
this dissertation, tries to uncover the impact of business strategies often used in the
software markets.
The dissertation is organized into three distinct studies into user choice and post
choice use of software. First using social judgment theory as foundation, zero price
strategies effects on user choice is investigated, with respect to product features,
consumer characteristics, and context effects. Second, role of social features in
moderating network effects on user choice is studied. And finally, the role of social
features on the effectiveness of add-on content strategy on continued user engagement
is investigated.
The findings of this dissertation highlight the alignments between popular business
strategies and broad software context. The dissertation contributes to the litera-
ture by uncovering hitherto overlooked complementarities between business strategy
and product features: (1) zero price strategy enhances utilitarian features but not
non-utilitarian features in software choice, (2) social features only enhance network
externalities but not social influence in user choice, (3) social features enhance the
effect of add-on content strategy in extending software engagement.
of alternatives for any given task. In such a competitive environment, it is imperative
to understand what drives user behavior. To that end, the research presented in
this dissertation, tries to uncover the impact of business strategies often used in the
software markets.
The dissertation is organized into three distinct studies into user choice and post
choice use of software. First using social judgment theory as foundation, zero price
strategies effects on user choice is investigated, with respect to product features,
consumer characteristics, and context effects. Second, role of social features in
moderating network effects on user choice is studied. And finally, the role of social
features on the effectiveness of add-on content strategy on continued user engagement
is investigated.
The findings of this dissertation highlight the alignments between popular business
strategies and broad software context. The dissertation contributes to the litera-
ture by uncovering hitherto overlooked complementarities between business strategy
and product features: (1) zero price strategy enhances utilitarian features but not
non-utilitarian features in software choice, (2) social features only enhance network
externalities but not social influence in user choice, (3) social features enhance the
effect of add-on content strategy in extending software engagement.
ContributorsKanat, Irfan (Author) / Santanam, Raghu (Thesis advisor) / Vinze, Ajay (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2016
Description
Continuous advancements in biomedical research have resulted in the production of vast amounts of scientific data and literature discussing them. The ultimate goal of computational biology is to translate these large amounts of data into actual knowledge of the complex biological processes and accurate life science models. The ability to rapidly and effectively survey the literature is necessary for the creation of large scale models of the relationships among biomedical entities as well as hypothesis generation to guide biomedical research. To reduce the effort and time spent in performing these activities, an intelligent search system is required. Even though many systems aid in navigating through this wide collection of documents, the vastness and depth of this information overload can be overwhelming. An automated extraction system coupled with a cognitive search and navigation service over these document collections would not only save time and effort, but also facilitate discovery of the unknown information implicitly conveyed in the texts. This thesis presents the different approaches used for large scale biomedical named entity recognition, and the challenges faced in each. It also proposes BioEve: an integrative framework to fuse a faceted search with information extraction to provide a search service that addresses the user's desire for "completeness" of the query results, not just the top-ranked ones. This information extraction system enables discovery of important semantic relationships between entities such as genes, diseases, drugs, and cell lines and events from biomedical text on MEDLINE, which is the largest publicly available database of the world's biomedical journal literature. It is an innovative search and discovery service that makes it easier to search
avigate and discover knowledge hidden in life sciences literature. To demonstrate the utility of this system, this thesis also details a prototype enterprise quality search and discovery service that helps researchers with a guided step-by-step query refinement, by suggesting concepts enriched in intermediate results, and thereby facilitating the "discover more as you search" paradigm.
avigate and discover knowledge hidden in life sciences literature. To demonstrate the utility of this system, this thesis also details a prototype enterprise quality search and discovery service that helps researchers with a guided step-by-step query refinement, by suggesting concepts enriched in intermediate results, and thereby facilitating the "discover more as you search" paradigm.
ContributorsKanwar, Pradeep (Author) / Davulcu, Hasan (Thesis advisor) / Dinu, Valentin (Committee member) / Li, Baoxin (Committee member) / Arizona State University (Publisher)
Created2010
Description
The fields of pattern recognition and machine learning are on a fundamental quest to design systems that can learn the way humans do. One important aspect of human intelligence that has so far not been given sufficient attention is the capability of humans to express when they are certain about a decision, or when they are not. Machine learning techniques today are not yet fully equipped to be trusted with this critical task. This work seeks to address this fundamental knowledge gap. Existing approaches that provide a measure of confidence on a prediction such as learning algorithms based on the Bayesian theory or the Probably Approximately Correct theory require strong assumptions or often produce results that are not practical or reliable. The recently developed Conformal Predictions (CP) framework - which is based on the principles of hypothesis testing, transductive inference and algorithmic randomness - provides a game-theoretic approach to the estimation of confidence with several desirable properties such as online calibration and generalizability to all classification and regression methods. This dissertation builds on the CP theory to compute reliable confidence measures that aid decision-making in real-world problems through: (i) Development of a methodology for learning a kernel function (or distance metric) for optimal and accurate conformal predictors; (ii) Validation of the calibration properties of the CP framework when applied to multi-classifier (or multi-regressor) fusion; and (iii) Development of a methodology to extend the CP framework to continuous learning, by using the framework for online active learning. These contributions are validated on four real-world problems from the domains of healthcare and assistive technologies: two classification-based applications (risk prediction in cardiac decision support and multimodal person recognition), and two regression-based applications (head pose estimation and saliency prediction in images). The results obtained show that: (i) multiple kernel learning can effectively increase efficiency in the CP framework; (ii) quantile p-value combination methods provide a viable solution for fusion in the CP framework; and (iii) eigendecomposition of p-value difference matrices can serve as effective measures for online active learning; demonstrating promise and potential in using these contributions in multimedia pattern recognition problems in real-world settings.
ContributorsNallure Balasubramanian, Vineeth (Author) / Panchanathan, Sethuraman (Thesis advisor) / Ye, Jieping (Committee member) / Li, Baoxin (Committee member) / Vovk, Vladimir (Committee member) / Arizona State University (Publisher)
Created2010
Description
The rapid advancements of technology have greatly extended the ubiquitous nature of smartphones acting as a gateway to numerous social media applications. This brings an immense convenience to the users of these applications wishing to stay connected to other individuals through sharing their statuses, posting their opinions, experiences, suggestions, etc on online social networks (OSNs). Exploring and analyzing this data has a great potential to enable deep and fine-grained insights into the behavior, emotions, and language of individuals in a society. This proposed dissertation focuses on utilizing these online social footprints to research two main threads – 1) Analysis: to study the behavior of individuals online (content analysis) and 2) Synthesis: to build models that influence the behavior of individuals offline (incomplete action models for decision-making).
A large percentage of posts shared online are in an unrestricted natural language format that is meant for human consumption. One of the demanding problems in this context is to leverage and develop approaches to automatically extract important insights from this incessant massive data pool. Efforts in this direction emphasize mining or extracting the wealth of latent information in the data from multiple OSNs independently. The first thread of this dissertation focuses on analytics to investigate the differentiated content-sharing behavior of individuals. The second thread of this dissertation attempts to build decision-making systems using social media data.
The results of the proposed dissertation emphasize the importance of considering multiple data types while interpreting the content shared on OSNs. They highlight the unique ways in which the data and the extracted patterns from text-based platforms or visual-based platforms complement and contrast in terms of their content. The proposed research demonstrated that, in many ways, the results obtained by focusing on either only text or only visual elements of content shared online could lead to biased insights. On the other hand, it also shows the power of a sequential set of patterns that have some sort of precedence relationships and collaboration between humans and automated planners.
A large percentage of posts shared online are in an unrestricted natural language format that is meant for human consumption. One of the demanding problems in this context is to leverage and develop approaches to automatically extract important insights from this incessant massive data pool. Efforts in this direction emphasize mining or extracting the wealth of latent information in the data from multiple OSNs independently. The first thread of this dissertation focuses on analytics to investigate the differentiated content-sharing behavior of individuals. The second thread of this dissertation attempts to build decision-making systems using social media data.
The results of the proposed dissertation emphasize the importance of considering multiple data types while interpreting the content shared on OSNs. They highlight the unique ways in which the data and the extracted patterns from text-based platforms or visual-based platforms complement and contrast in terms of their content. The proposed research demonstrated that, in many ways, the results obtained by focusing on either only text or only visual elements of content shared online could lead to biased insights. On the other hand, it also shows the power of a sequential set of patterns that have some sort of precedence relationships and collaboration between humans and automated planners.
ContributorsManikonda, Lydia (Author) / Kambhampati, Subbarao (Thesis advisor) / Liu, Huan (Committee member) / Li, Baoxin (Committee member) / De Choudhury, Munmun (Committee member) / Kamar, Ece (Committee member) / Arizona State University (Publisher)
Created2019