Matching Items (9)
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- All Subjects: Information Technology
- All Subjects: Social Media
- Creators: Parmentier, Mary Jane
- Creators: Goul, Kenneth M
- Member of: ASU Electronic Theses and Dissertations
- Status: Published
Description
Social media offers a powerful platform for the independent digital content producer community to develop, disperse, and maintain their brands. In terms of information systems research, the broad majority of the work has not examined hedonic consumption on Social Media Sites (SMS). The focus has mostly been on the organizational perspectives and utilitarian gains from these services. Unlike through traditional commerce channels, including e-commerce retailers, consumption enhancing hedonic utility is experienced differently in the context of a social media site; consequently, the dynamic of the decision-making process shifts when it is made in a social context. Previous research assumed a limited influence of a small, immediate group of peers. But the rules change when the network of peers expands exponentially. The assertion is that, while there are individual differences in the level of susceptibility to influence coming from others, these are not the most important pieces of the analysis--unlike research centered completely on influence. Rather, the context of the consumption can play an important role in the way social influence factors affect consumer behavior on Social Media Sites. Over the course of three studies, this dissertation will examine factors that influence consumer decision-making and the brand personalities created and interpreted in these SMS. Study one examines the role of different types of peer influence on consumer decision-making on Facebook. Study two observes the impact of different types of producer message posts with the different types of influence on decision-making on Twitter. Study three will conclude this work with an exploratory empirical investigation of actual twitter postings of a set of musicians. These studies contribute to the body of IS literature by evaluating the specific behavioral changes related to consumption in the context of digital social media: (a) the power of social influencers in contrast to personal preferences on SMS, (b) the effect on consumers of producer message types and content on SMS at both the profile level and the individual message level.
ContributorsSopha, Matthew (Author) / Santanam, Raghu T (Thesis advisor) / Goul, Kenneth M (Committee member) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2013
Description
This thesis examines why young Western Muslim women from the UK are drawn to join and support ISIS in its established territories in Syria and Iraq and identifies their role within these territories. The critical role of technology, specifically social media, in facilitating the recruitment, radicalization, and mobilization of young Muslim women online to join ISIS is also explored. Females emigrating from the UK appear equally drawn to ISIS's ideology and state-building mission as Muslim men. Claims from the media suggest women serve as 'fighters,' however this research finds that women are not permitted by ISIS to participate in fighting. Using Britain as a case study, this study analyzes the social media content of eight young British Muslim women, known as female migrants, for themes motivating them to mobilize. Themes, culled from the literature, include Muslim attitudes and perceptions in the UK regarding Islamophobia or religious discrimination, the erosion of multiculturalism, identity and belonging, and finding purpose in the ummah, and measures whether these variables influence women to mobilize. Excerpts from blog posts and original tweets from their Tumblr, Twitter, and ask.fm accounts provide the actual voices of British female migrants choosing to live within ISIS territory and offers insight on their role as female migrants. Research suggests that, for British Muslim women in the UK, Muslim identity and belonging, both individually and within the ummah, along with attitudes and perceptions of religious discrimination (Islamophobia) and the failing of multiculturalism are influencing them to join ISIS. Additional motives for migration found within the study are based on the following beliefs: that the ummah is under attack, a strong desire to help build a new society, their religious duty as a Muslim, and the opportunity to belong and find purpose in the new "caliphate sisterhood." The role of female migrants residing in ISIS territory is domestic in nature, where they primarily function as wives and mothers of jihadists, as well as serve in online roles as propagandists, proselytizers, and recruiters for ISIS. The strong online presence of women demands an effective counter narrative to deter prospective female migrants from emigrating.
ContributorsPooley, Elizabeth Garcia (Author) / Parmentier, Mary Jane (Thesis advisor) / Robinson, Rebecca (Committee member) / Byrd, Denise (Committee member) / Arizona State University (Publisher)
Created2015
Description
This social media network (SMN) study regarding youth of Saudi Arabia, focused on the effect of the SMN on youth with their families and their traditions. The significance of this study is to have an understanding of the effect of the SMN on the youths' families. Furthermore, recommendations were given from the perspective of the youth to help improve Saudi Arabian society using SMN. A total of 617 students from University of Dammam, ages from 18-24, have participated in the survey. The results of the survey showed that the effect of the SMN on the youth and their relations with their families are resilient in some aspects. However, the outcome of involvement with the SMN is obvious on other aspects as well, such as the gained ability of self-decision making and the ability to accept opposing opinions. Moreover, the research findings specific to women indicate that they are more active in the SMNs. The results also demonstrate women gained knowledge of their rights and gained freedom of speech. Finally, the findings led to a conclusion that there is potential social change in the Saudi Arabian society, even though the family structure is not changing significantly.
ContributorsAlsharkh, Yousef Naser (Author) / Parmentier, Mary Jane (Thesis advisor) / Grossman, Gary (Committee member) / Lim, Merlyna (Committee member) / Arizona State University (Publisher)
Created2012
Description
The history of Koreans in the former Soviet Union dates back to more than a century ago. Yet little was known about them during the existence of the USSR, and even less as the first decade of the Newly Independent States unfolded. This current study is one of the first attempts to quantitatively measure the national and ethnic identity of this group. The research was conducted via an online survey in two languages, English and Russian. Three main variables -- ethnic identity, national identity and information technology -- were used to test the hypothesis. The data collection and survey process revealed some interesting facts about this group. Namely, there are some strong indicators that post-Soviet Koreans belong to a category of their own within the larger group known as the "Korean diaspora." Secondly, a very strong sense of ethnic group belonging, when paired with higher education and high to medium levels of proficiency with Internet technology, indicates the potential for further development and sustainability of these ethnic and national identities, particularly when nurtured by the continued progress of information technology.
ContributorsLi, Veronika (Author) / Grossman, Gary (Thesis advisor) / Parmentier, Mary Jane (Committee member) / Thor, Eric (Committee member) / Arizona State University (Publisher)
Created2012
Description
In this dissertation, two interrelated problems of service-based systems (SBS) are addressed: protecting users' data confidentiality from service providers, and managing performance of multiple workflows in SBS. Current SBSs pose serious limitations to protecting users' data confidentiality. Since users' sensitive data is sent in unencrypted forms to remote machines owned and operated by third-party service providers, there are risks of unauthorized use of the users' sensitive data by service providers. Although there are many techniques for protecting users' data from outside attackers, currently there is no effective way to protect users' sensitive data from service providers. In this dissertation, an approach is presented to protecting the confidentiality of users' data from service providers, and ensuring that service providers cannot collect users' confidential data while the data is processed or stored in cloud computing systems. The approach has four major features: (1) separation of software service providers and infrastructure service providers, (2) hiding the information of the owners of data, (3) data obfuscation, and (4) software module decomposition and distributed execution. Since the approach to protecting users' data confidentiality includes software module decomposition and distributed execution, it is very important to effectively allocate the resource of servers in SBS to each of the software module to manage the overall performance of workflows in SBS. An approach is presented to resource allocation for SBS to adaptively allocating the system resources of servers to their software modules in runtime in order to satisfy the performance requirements of multiple workflows in SBS. Experimental results show that the dynamic resource allocation approach can substantially increase the throughput of a SBS and the optimal resource allocation can be found in polynomial time
ContributorsAn, Ho Geun (Author) / Yau, Sik-Sang (Thesis advisor) / Huang, Dijiang (Committee member) / Ahn, Gail-Joon (Committee member) / Santanam, Raghu (Committee member) / Arizona State University (Publisher)
Created2012
Description
Ample evidence exists to support the conclusion that enterprise search is failing its users. This failure is costing corporate America billions of dollars every year. Most enterprise search engines are built using web search engines as their foundations. These search engines are optimized for web use and are inadequate when used inside the firewall. Without the ability to use popularity-based measures for ranking documents returned to the searcher, these search engines must rely on full-text search technologies. The Information Science literature explains why full-text search, by itself, fails to adequately discriminate relevant from irrelevant documents. This failure in discrimination results in far too many documents being returned to the searcher, which causes enterprise searchers to abandon their searches in favor of re-creating the documents or information they seek. This dissertation describes and evaluates a potential solution to the problem of failed enterprise search derived from the Information Science literature: subject-aided search. In subject-aided search, full-text search is augmented with a search of subject metadata coded into each document based upon a hierarchically structured subject index. Using the Design Science methodology, this dissertation develops and evaluates three IT artifacts in the search for a solution to the wicked problem of enterprise search failure.
ContributorsSchymik, Gregory (Author) / St. Louis, Robert (Thesis advisor) / Goul, Kenneth M (Committee member) / Santanum, Raghu (Committee member) / Arizona State University (Publisher)
Created2012
Description
By offering increased access to medical care, telemedicine offers significant opportunity for the process of development under Amartya Sen’s definition, that development is freedom, including freedom from illness, early death, and preventable disease. It advances development by freeing people from these burdens. However, like many emerging technologies, organizing information and understanding the field faces significant challenges. This paper applies Bashshur's three-dimensional model of telemedicine to the classification of telemedicine literature found in databases to assess the value of the model as a tool for classification. By standardizing language and creating a repository of research done to date in a centralized location, the field can better understand how it is progressing and where work still needs to be done. This paper aims to see if Bashshur's model serves well for this task.
ContributorsBlum, Alexander (Author) / Parmentier, Mary Jane (Thesis advisor) / Zachary, Gregg (Committee member) / Grossman, Gary (Committee member) / Arizona State University (Publisher)
Created2015
Description
This study explores the impact of feedback and feedforward and personality on computer-mediated behavior change. The impact of the effects were studied using subjects who entered information relevant to their diet and exercise into an online tool. Subjects were divided into four experimental groups: those receiving only feedback, those receiving only feedforward, those receiving both, and those receiving none. Results were analyzed using regression analysis. Results indicate that both feedforward and feedback impact behavior change and that individuals with individuals ranking low in conscientiousness experienced behavior change equivalent to that of individuals with high conscientiousness in the presence of feedforward and/or feedback.
ContributorsMcCreless, Tamuchin (Author) / St. Louis, Robert (Thesis advisor) / St. Louis, Robert D. (Committee member) / Goul, Kenneth M (Committee member) / Shao, Benjamin B (Committee member) / Arizona State University (Publisher)
Created2012
Description
The purpose of this study is to examine if there exists a discrepancy between popular Westernized notions about the role of social media and the notions of those affected by the Green Revolution in Iran in 2009 and assess how this might change the dominant discourse of cyber-utopia. The internet has most certainly transformed our lives in unforeseeable ways having various and unknown shifting effects but the purpose of this research is to view the dominant discourse of liberation in comparison with the perceived meaning and function of the internet and social media within anti-democratic regimes. The awareness of global misconceptions are imperative to move away from the popular norm and scope of research that uses framing tactics of liberation and democratization because the development, adoption and political consequences of any technological tool within any society will always tell a story. The net effect of social media was silenced soon after the Green Revolution and many Iranians are still experiencing the consequences of their actions. The dark side of internet freedom in authoritative governments will assuredly play a role in forming a more comprehensive understanding of the revolutionary narrative that is social media as well as contributing to the overall relationship of how the internet influences the political realm. Iran represents a unique situation to analyze due to its politically closed landscape and historical global misperception about Iranian society and its citizenry. Through the utilization of personal narratives of individual Iranians directly or indirectly involved within the movement and an overview of global trends of suppression of online speech, this research attempts to show that no i universal framework exists when it comes to the discourse about social media because the characteristics of a society will ultimately drive the forces that influence technological manifestation.
ContributorsRassti, Afsanieh (Author) / Parmentier, Mary Jane (Thesis advisor) / Lim, Merlyna (Committee member) / Behinfar, Renee C (Committee member) / Arizona State University (Publisher)
Created2012