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Description
College students are historically an underrepresented demographic group of American volunteers. Based on a combination of research on volunteer motivations and a study conducted of Arizona State University students, this paper identifies major motivations of college students for the purpose of pinpointing strategies to recruit college-aged volunteers for non-profit organizations and student-led service initiatives on college campuses. From a sample of 271 ASU students, it can be concluded that students are motivated to volunteer by enjoying the work that they are doing, caring about the cause they are working for, being asked to volunteer, and participating in volunteer work with a group or student organization to which they belong. All variable groups in this study represent actions and opinions of college volunteering unless otherwise specified. The respondents were most passionate about causes that involved education, poverty alleviation, working with children, and human rights. Additionally, the most effective avenues found for informing college students about volunteer opportunities were: email, social media, friends, word-of-mouth, and Volunteermatch.org. In other words, students are informed of events both personally and from the Internet. The most effective strategies identified to recruit college student volunteers include classroom announcements through student leaders, social media and Internet marketing, fliers around campus and in residence halls, and consistent emphasis on the impact that the students' efforts will have on the causes that they care most about.
ContributorsKralovec, Savannah Patricia (Author) / Mook, Laurie (Thesis director) / Lyons-Mayer, Michelle (Committee member) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This dissertation explores youth community involvement in a geographically defined urban community in the United States. The research approach was qualitative, naturalistic, and ethnographic, and utilized grounded theory analysis. The study included fifty-six participants. In focus groups and interviews with youth and adults as well as with a group of youth and adults working on events in the community (hereby called the “Active Youth Group” or AYG), the characteristics of the community were discussed. Furthermore, the study inquired about the nature of youth adult-interactions. In this context, the categories “family” and “leadership” emerged. The study highlights the importance of family in the lives of residents of the community. Furthermore, the study contributes to the literature about youth adult-partnerships (Camino, 2000; Camino & Zeldin, 2002a; Jones, 2004; Lofquist, 1989) by exploring the dynamics between youth-led and adult-led community work. It discusses some of the factors that may influence whether the youth or the adults are in charge of various components of a youth development program.
ContributorsPštross, Mikuláš (Author) / Knopf, Richard C. (Thesis advisor) / de la Garza, Sarah Amira (Committee member) / Larsen, Dale (Committee member) / Mook, Laurie (Committee member) / Arizona State University (Publisher)
Created2016