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The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful

The connection between Hollywood costume design and the films of the 007/James Bond franchise, especially in regards to the changing perspective of the “Bond Girl”, is an intricate relationship that has previously been little researched. In the most recent Bond films, in particular, the female characters have become more powerful than the early characters and their roles within the narratives have changed with their characters taking on stronger and more integral roles. This thesis seeks to examine the films of the 007/James Bond franchise and how the rhetoric of the franchise’s costume design affects the representation of femininity and power in regards to the Bond Girls. After an overview of Bond history and costume theory, two films are analyzed as case studies: Dr. No (1962) which marks the beginning of the film franchise and Casino Royale (2006), which marks the more recent turn the films have taken. This thesis examines how the representations of Bond Girls and the use of costume design for their characters have changed over the course of the franchise from the days of Sean Connery to the recent reboot of the franchise with Daniel Craig as 007 James Bond. In addition to an examination of Bond Girl costume design, this thesis considers the role and influence of the costume designers. A designer’s vision of a character is derived from both the writing and the physical features of the actresses before them. Here this thesis considers how the rhetorical choices made by designers have contributed to an understanding of the relationship between femininity and power. Finally it shows how the costumes effect the power of the female characters and how the Bond Girls of today (Casino Royale) compare and/or contrast to Bond Girls of the past (Dr. No). This thesis combines the areas of feminist film theory and costume theory to provide an original rhetorical analysis of the Bond series in relation to costume design and examines the rhetorical statements made by the costume designers in their designs for the characters and how those statements influence the representations of the characters.
ContributorsSeverson, Andrea (Author) / Goggin, Maureen (Thesis advisor) / Ore, Ersula (Committee member) / Lamp, Kathleen (Committee member) / Arizona State University (Publisher)
Created2013
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Description
This study is a feminist historiography of Al-Raida, a Lebanese feminist journal introduced in 1976 by the Institute for Women's Studies in the Arab World at the Lebanese American University. This study recovers foundations of modern Lebanese feminist discourses as they are articulated in the journal by employing Foucauldian CDA

This study is a feminist historiography of Al-Raida, a Lebanese feminist journal introduced in 1976 by the Institute for Women's Studies in the Arab World at the Lebanese American University. This study recovers foundations of modern Lebanese feminist discourses as they are articulated in the journal by employing Foucauldian CDA as a means to trace discourse strands, or conversations, which include Family Planning, development, politics and narratives of the Lebanese civil war. This study explores, by situating each discourse strand within dominant and local historical contexts, the shifting rhetorical function of the journal through various historical moments. Tracing the dominant discourse strands within the first decade of the journal, this study rhetorically analyzes the ways in which arguments are positioned, research studies are presented, and methodologies are employed to forge viable solutions to Middle Eastern women's issues. First, the study traces the conversation on Family Planning in Lebanon and its relevance to the economic and social situation during the late 70s. Second, the study presents the shift in the early 80s towards a discourse on development and explores how Al-Raida presents the issue of development, attempts to define it, and in doing so outlines some of the concerns at this time, including illiteracy, access to health care, access to paid employment, and women's access to developmental opportunities. Third, the study presents the discourse in the mid-80s on the civil war in Lebanon and highlights Al-Raida's rhetorical function by documenting trauma and war narratives through personal interviews, testimonies, and ethnographies. The shift in the methodologies of the research articles published in the first decade, from quantitative studies towards qualitative studies, indicates the journal is rhetorically situated within both the dominant international discourse and within the local context, exhibiting an ability to respond to the nuances in the local Lebanese women's movement while simultaneously maintaining international visibility.
ContributorsKhoury, Nicole (Author) / Goggin, Maureen D (Thesis advisor) / Ali, Souad T. (Thesis advisor) / Roen, Duane (Committee member) / Arizona State University (Publisher)
Created2012
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Description
Rhetoric has traditionally enjoyed a close connection with ideals of citizenship. Yet, the rhetorical traditions of the medieval period have generally been described as divorced from civic life, concerned instead with theories of composition in specific genres (such as letters and sermons) and with poetics. This view is the product

Rhetoric has traditionally enjoyed a close connection with ideals of citizenship. Yet, the rhetorical traditions of the medieval period have generally been described as divorced from civic life, concerned instead with theories of composition in specific genres (such as letters and sermons) and with poetics. This view is the product of historiographical approaches that equate rhetoric either theories and practices of speech and writing intended for state-sponsored civic forums, or alternatively with rules governing future speech or literary production. Consequently, the prevailing view of the medieval period in rhetorical studies is a simplified one that has not evolved with changing practices of analysis in the field of rhetorical studies. This dissertation contends that by employing alternative modes of historiography, historians of rhetoric gain a more accurate conception of medieval rhetoric’s civic roles, revealing the discipline’s role in shaping the individual and their relationship to civic and political institutions.

Organized around an introduction, a broad discussion of later medieval rhetoric and political thought (950-1390), four case studies, and a conclusion, this dissertation begins by identifying historiographical trends that have associated medieval rhetoric with technical treatises, minimizing connections to civic life. Challenging these assessments through a close reading of texts of rhetorical theory, political philosophy, and technical treatises, it contends that medieval rhetoric influenced activities such as grammatical education, didactic art, and political theory to inform practices of citizenship. Focusing specifically on representations of labor, this dissertation show that these venues idealized the political participation of manual laborers within an otherwise discursive theory of civic life that drew from both Aristotelian and Ciceronian sources.
ContributorsLoveridge, Jordan Thomas (Author) / Lamp, Kathleen (Thesis advisor) / Long, Elenore (Thesis advisor) / Goggin, Maureen D (Committee member) / Arizona State University (Publisher)
Created2017