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- Creators: Department of Marketing
Description
This creative is established in the field of business, with an emphasis on fashion, art, and<br/>the creation of a body-positive exhibit. Using qualitative research from experts on fashion<br/>curation, we seek to create, curate and pitch a fashion exhibit. Using the information we gather<br/>from experts from two different museums, we will create a new age exhibit that pushes the<br/>boundaries of fashion as art through our theme of body positivity.
ContributorsGulinson, Chloe (Co-author) / Palmer, Jacqueline (Co-author) / Gray, Nancy (Thesis director) / Leslie, Bush (Committee member) / School of Art (Contributor) / Department of Marketing (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description
The thesis "How Professional Artists Can Better Promote Themselves Online" aims to create a solution to improve artists' online sales and exposure. With the Internet being such a congested platform, I began to wonder how it was possible for artists to stand out from the crowd. I conducted six in-depth interviews in order to form a better understanding of what problems and frustrations artists currently faced everyday online. The data I collected from these interviews transformed my thesis into an entrepreneurial venture, and the iPhone app Artello was born. I created an entire working prototype of my app using Keynotopia. Artello's mission is to build an interactive art community that will create and foster relationships between artists and buyers like never before. This platform illustrates to buyers an artist's personality, style, and individual story. With Artello's guidance, artists will form stronger relationships with art buyers, connect with similar artists, and create a compelling online presence.
ContributorsPoole, Parker Anne (Author) / Gray, Nancy (Thesis director) / Pomilio, Mark (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Department of Management (Contributor)
Created2015-05
Description
Social media influencers are a marketing tactic that has become very relevant in present-day marketing within the past decade. The way that social media influencers succeed is by utilizing strategies that capitalize on both marketing and social media perspectives. Based on research findings, it was found that advertising and social media separately negatively affect mental well-being and perceptions of body image. Since social media influencers have a role within both spheres, the question on if they have the same effects on mental health has become a topic of discussion.
This interview-style podcast highlights the history of marketing and advertising, social media and its effects on users, and social media influencers and their roles in consumers’ lives. Furthermore, expert opinions from faculty at Arizona State University will help answer the question: do influencers have an adverse effect on mental health?
Professor Naomi Mandel, a consumer behavior professor at the W. P. Carey School of Business, and Dr. Mary Ingram-Waters, an Honors Faculty Fellow at Barrett, The Honors College, provide insight on the topic of social media influencers. The full interviews are found in the podcast. Professor Naomi Mandel’s interview is found at 29:45, and Dr. Mary Ingram-Waters’ interview is found at 46:00.
This interview-style podcast highlights the history of marketing and advertising, social media and its effects on users, and social media influencers and their roles in consumers’ lives. Furthermore, expert opinions from faculty at Arizona State University will help answer the question: do influencers have an adverse effect on mental health?
Professor Naomi Mandel, a consumer behavior professor at the W. P. Carey School of Business, and Dr. Mary Ingram-Waters, an Honors Faculty Fellow at Barrett, The Honors College, provide insight on the topic of social media influencers. The full interviews are found in the podcast. Professor Naomi Mandel’s interview is found at 29:45, and Dr. Mary Ingram-Waters’ interview is found at 46:00.
ContributorsJenkins, Mallory Erin (Author) / Schmidt, Peter (Thesis director) / Giles, Charles (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
No Breaks: An Examination of Mental Health in the Music Industry is a photo book with journaling that attempts to dismantle common perceptions of the touring lifestyle. Drawing on my experience as a photographer on the final Vans' Warped Tour, as well as interviews with artists and crew members, the book examines the origins of these misconceptions, the conditions of touring that agitate mental illness, factors that encourage those suffering to speak up or stay silent, and ways the public can alleviate the pressure put on members of the music industry.
While touring may have been all about sex, drugs, and rock n' roll back in the 70's, the money in music has transferred to tour profits, rather than album sales. Thus, artists tour harder and more frequently, leading to an industry of overworked and usually underpaid individuals. It isn't unusual for a touring professional to work 14+ hour days, 7 days a week, and the work is sometimes back-breaking labor. Physical illness and living with coworkers can also add to the stress of an already strenuous job.
Even worse, pressures from the public, their clients, and even their coworkers can prevent those suffering with mental health issues from speaking out about it. No Breaks describes the "cycle of silence," or the high probability that those experiencing mental health issues will continue to stay silent if members of their touring crew or larger music community also fail to speak up.
The book concludes with a list of actions the public and industry can take in order to prevent and alleviate the intense pressure the music industry feels, including putting money back into music, donating to organizations that work to treat mental illness in them music industry, and offering support those who do choose to speak out. The purpose of No Breaks, however, is not to eradicate the conditions that exacerbate mental illness with a turn-key solution, but rather to explore these complex issues and create awareness. Many of the problems discussed in the book are self-perpetuating or linked with each other, and will take time, awareness, and cooperation to move forward and create a better industry for all.
While touring may have been all about sex, drugs, and rock n' roll back in the 70's, the money in music has transferred to tour profits, rather than album sales. Thus, artists tour harder and more frequently, leading to an industry of overworked and usually underpaid individuals. It isn't unusual for a touring professional to work 14+ hour days, 7 days a week, and the work is sometimes back-breaking labor. Physical illness and living with coworkers can also add to the stress of an already strenuous job.
Even worse, pressures from the public, their clients, and even their coworkers can prevent those suffering with mental health issues from speaking out about it. No Breaks describes the "cycle of silence," or the high probability that those experiencing mental health issues will continue to stay silent if members of their touring crew or larger music community also fail to speak up.
The book concludes with a list of actions the public and industry can take in order to prevent and alleviate the intense pressure the music industry feels, including putting money back into music, donating to organizations that work to treat mental illness in them music industry, and offering support those who do choose to speak out. The purpose of No Breaks, however, is not to eradicate the conditions that exacerbate mental illness with a turn-key solution, but rather to explore these complex issues and create awareness. Many of the problems discussed in the book are self-perpetuating or linked with each other, and will take time, awareness, and cooperation to move forward and create a better industry for all.
ContributorsFox, Kelly Marie (Author) / Sandoval, Mathew (Thesis director) / Fortunato, Joseph (Committee member) / College of Integrative Sciences and Arts (Contributor) / School of Community Resources and Development (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Diana Holladay was a mother, sister, daughter, wife, grandmother, friend, and artist. She played many roles and impacted many lives. She sought out beauty and brought it into the world through her art. When she was diagnosed with Alzheimer’s disease her family watched her fade away. The Diana they knew and loved was no longer there. They could not mourn the loss of her being. This creative project served the purpose of exploring Diana’s past and art in order to help her family mourn and celebrate the woman she once was. The goal was to create a final art show and living memorial for Diana. The final art show would foster a sense of family, appreciation, and love. She had hundreds, if not thousands of sketches and pictures. She had a huge collection of painting left behind. During this project they were collected and organized for the show. Diana died exactly one month before the show. Her death brought her family together and helped them mourn. The art show was held in the Sedona Art Center where Diana once held art classes and her husband, Jim, layed the sandstone on the outside of the building. After her death, the attendance of her show nearly tripled. Hundreds of Diana’s family and friends celebrated this amazing woman. This creative project helped honor an incredible woman who truly changed lives and lead her life with love. This thesis helped us remember the woman and artist Diana Holladay was before her diagnosis and death. The final creation of this project was a website dedicated to Diana and her art and an essay describing the journey of this thesis.
www.dianaholladay.com
www.dianaholladay.com
ContributorsTiedeman, Talon Xalee (Author) / Meloy, Elizabeth (Thesis director) / Epperson, Tasili (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The primary goal of this paper is to walk the reader through Arizona State University student Alicia Gonzales’ documentary-making process from the early beginnings of her Barrett, the Honors College at ASU creative thesis project all the way through her distribution strategies. The documentary, Fire Strong, was made to inform viewers about the wear and tear of the firefighter career — emotionally, mentally and physically — on the individual and on his or her family. The documentary was made to help raise awareness about the duty these individuals have committed to their city, and what they must deal with after the multitude of incidents they respond to every 24-hour shift. Gonzales provides several sources to help describe the mental, physical and emotional trials that both Phoenix Fire Department members and their families endure. While some sources take the form of a traditional document, others come from a firefighter or family member directly. The pre-production, production and post-production processes are explored in depth. The hurdles Gonzales faced throughout the last year are explained and eventually her solves are revealed at the end of the paper. Additionally, the reader will gain more insight as to what a documentary is and what the overarching purpose of making documentaries is by comparing the works of Bernard (2011) and Hewitt and Vazquez (2014). Gonzales uses Bernard (2011) and Hewitt and Vazquez (2014) to demonstrate her argument that almost every documentarian is usually trying to either inform or entertain the viewers. Quite often, it seems that the he or she aims to do both.
Find the documentary here: https://youtu.be/jSJjdrnfee8
Find the documentary here: https://youtu.be/jSJjdrnfee8
ContributorsGonzales, Alicia Maria (Author) / Craft, John (Thesis director) / Emmert, Charles (Committee member) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
The Rider-Waite Tarot deck is arguably the most popular divinatory Tarot deck in use today. This is the deck most new readers learn with, myself included. I began reading the Tarot in late 2015 in an academic setting. I learned on the Rider-Waite deck and have yet to find another deck I would rather read with. The artwork by Pamela Colman Smith is both simple and complex, continuously revealing deeper meanings the more I study it. This is why I decided to research Smith and uncover what influenced her when illustrating these cards. Every image is picked with a purpose, some more obscure than others, especially to someone not well versed in mystic beliefs and history. I was not knowledgeable in any occult beliefs or teachings when I first saw the deck, aside from some Greek imagery. Details such as the T.A.R.O. on the Wheel of Fortune card or the Egyptian creatures on the World card made no sense to me. At first I thought they had little meaning beyond a creative flair by the artist. But these minute details reveal the ties her cards have to world history and the mystic universe. Pamela Colman Smith was a well-known and esteemed artist in the early nineteen-hundreds. However, she is hardly seen or recognized in modern texts. Her biggest legacy, the Rider-Waite Tarot deck hardly gives her any credit. The only evidence of Smith's work is her initials in the bottom right corner of every card. This makes Pamela Colman Smith quite the mysterious woman. Even in life, her colleagues found her an enigma, or a mystic pixie. She worked sporadically, with paints littered about her apartment. Smith was chosen by Waite to work on his new Tarot deck mostly because she was in the right place at the right time. She was a good artist, but not actively sought after for big projects like this. What impacted Smith in illustrating the Rider-Waite deck? Pamela Colman Smith was influenced by her personal art style/life, the Tarot's history, the teachings of the Golden Dawn, and important people in her life when illustrating the Rider-Waite Tarot deck.
ContributorsCrow, Devin Daley (Author) / Giner, Oscar (Thesis director) / Ostling, Michael (Committee member) / Zent, Miranda (Committee member) / Department of Marketing (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
This thesis examines youth with mental health disorders in the juvenile justice system, and when their stories intersect with media coverage. In addition to exploring the history of juvenile justice in the United States, it reviews the relationship with youths who have a mental health disorder within the system, criticism of media’s coverage on these topics, and expert opinion on how this can be improved. Typically, both print and broadcast media have utilized these stories for sensationalism: slapping these crimes across the front page of the paper, or leading in a broadcast news show. Yet the journalistic responsibility of educating the community is tragically over looked, with these stories adding to the stigma of mental health. With this research, I aim to gather insight on how word choices, details, and story structure can improve daily reporting in a world of tight deadlines and competing interests—moving into a higher-quality news product.
ContributorsClark, Lauren Louise (Author) / McGuire, Tim (Thesis director) / Griller-Clark, Heather (Committee member) / School of Politics and Global Studies (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Crazed Oasis strives to create a community-based, sustainable clothing brand that looks and feels great, while creating a community that is safe and welcoming to individuals of all backgrounds. We strive to educate all about the world to provide an understanding and appreciation for all individuals and cultures. The current climate of the world is a crazy one, and the clothing industry is highly unsustainable. Crazed Oasis is creating the solution by building a community to create new friendships and connections while focusing on the important topics of the world, such as sustainability, mental health, human rights, arts and passions, and more. Through our clothing products, we will educate and create a culture of understanding through art.
ContributorsEllis, Connor (Author) / Byrne, Jared (Thesis director) / Lawson, Brennan (Committee member) / Plunkett, Nina (Committee member) / Higashino, Kat (Committee member) / Bauer, Nolan (Committee member) / Stephan, Roman (Committee member) / Adarsh, Sid (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor) / Department of Marketing (Contributor)
Created2023-05
Description
This business plan is centered around the creation of a digital marketplace that will promote small businesses and sustainable shopping habits throughout the community and beyond. Our business decisions will be guided by our vision which involves encouraging environmentally conscious shopping habits, supporting small artists, and raising money for charity without compromising quality. In addition to our focus on creating a social media-based digital marketplace, we aim to ultimately help local artists grow their businesses and further support the causes they care about.
ContributorsAukon-Page, Marina (Author) / Rael, Camdyn (Co-author) / Sturm, Justin (Co-author) / Byrne, Jared (Thesis director) / Binch, Bill (Committee member) / Patel, Manish (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / School of Politics and Global Studies (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05