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"No civil discourse, no cooperation; misinformation, mistruth." These were the words of former Facebook Vice President Chamath Palihapitiya who publicly expressed his regret in a 2017 interview over his role in co-creating Facebook. Palihapitiya shared that social media is ripping apart the social fabric of society and he also sounded

"No civil discourse, no cooperation; misinformation, mistruth." These were the words of former Facebook Vice President Chamath Palihapitiya who publicly expressed his regret in a 2017 interview over his role in co-creating Facebook. Palihapitiya shared that social media is ripping apart the social fabric of society and he also sounded the alarm regarding social media’s unavoidable global impact. He is only one of social media’s countless critics. The more disturbing issue resides in the empirical evidence supporting such notions. At least 95% of adolescents own a smartphone and spend an average time of two to four hours a day on social media. Moreover, 91% of 16-24-year-olds use social media, yet youth rate Instagram, Facebook, and Twitter as the worst social media platforms. However, the social, clinical, and neurodevelopment ramifications of using social media regularly are only beginning to emerge in research. Early research findings show that social media platforms trigger anxiety, depression, low self-esteem, and other negative mental health effects. These negative mental health symptoms are commonly reported by individuals from of 18-25-years old, a unique period of human development known as emerging adulthood. Although emerging adulthood is characterized by identity exploration, unbounded optimism, and freedom from most responsibilities, it also serves as a high-risk period for the onset of most psychological disorders. Despite social media’s adverse impacts, it retains its utility as it facilitates identity exploration and virtual socialization for emerging adults. Investigating the “user-centered” design and neuroscience underlying social media platforms can help reveal, and potentially mitigate, the onset of negative mental health consequences among emerging adults. Effectively deconstructing the Facebook, Twitter, and Instagram (i.e., hereafter referred to as “The Big Three”) will require an extensive analysis into common features across platforms. A few examples of these design features include: like and reaction counters, perpetual news feeds, and omnipresent banners and notifications surrounding the user’s viewport. Such social media features are inherently designed to stimulate specific neurotransmitters and hormones such as dopamine, serotonin, and cortisol. Identifying such predacious social media features that unknowingly manipulate and highjack emerging adults’ brain chemistry will serve as a first step in mitigating the negative mental health effects of today’s social media platforms. A second concrete step will involve altering or eliminating said features by creating a social media platform that supports and even enhances mental well-being.

ContributorsGupta, Anay (Author) / Flores, Valerie (Thesis director) / Carrasquilla, Christina (Committee member) / Barnett, Jessica (Committee member) / The Sidney Poitier New American Film School (Contributor) / Computer Science and Engineering Program (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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This thesis deals with the analysis of interpersonal communication dynamics in online social networks and social media. Our central hypothesis is that communication dynamics between individuals manifest themselves via three key aspects: the information that is the content of communication, the social engagement i.e. the sociological framework emergent of the

This thesis deals with the analysis of interpersonal communication dynamics in online social networks and social media. Our central hypothesis is that communication dynamics between individuals manifest themselves via three key aspects: the information that is the content of communication, the social engagement i.e. the sociological framework emergent of the communication process, and the channel i.e. the media via which communication takes place. Communication dynamics have been of interest to researchers from multi-faceted domains over the past several decades. However, today we are faced with several modern capabilities encompassing a host of social media websites. These sites feature variegated interactional affordances, ranging from blogging, micro-blogging, sharing media elements as well as a rich set of social actions such as tagging, voting, commenting and so on. Consequently, these communication tools have begun to redefine the ways in which we exchange information, our modes of social engagement, and mechanisms of how the media characteristics impact our interactional behavior. The outcomes of this research are manifold. We present our contributions in three parts, corresponding to the three key organizing ideas. First, we have observed that user context is key to characterizing communication between a pair of individuals. However interestingly, the probability of future communication seems to be more sensitive to the context compared to the delay, which appears to be rather habitual. Further, we observe that diffusion of social actions in a network can be indicative of future information cascades; that might be attributed to social influence or homophily depending on the nature of the social action. Second, we have observed that different modes of social engagement lead to evolution of groups that have considerable predictive capability in characterizing external-world temporal occurrences, such as stock market dynamics as well as collective political sentiments. Finally, characterization of communication on rich media sites have shown that conversations that are deemed "interesting" appear to have consequential impact on the properties of the social network they are associated with: in terms of degree of participation of the individuals in future conversations, thematic diffusion as well as emergent cohesiveness in activity among the concerned participants in the network. Based on all these outcomes, we believe that this research can make significant contribution into a better understanding of how we communicate online and how it is redefining our collective sociological behavior.
ContributorsDe Choudhury, Munmun (Author) / Sundaram, Hari (Thesis advisor) / Candan, K. Selcuk (Committee member) / Liu, Huan (Committee member) / Watts, Duncan J. (Committee member) / Seligmann, Doree D. (Committee member) / Arizona State University (Publisher)
Created2011
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Internet sites that support user-generated content, so-called Web 2.0, have become part of the fabric of everyday life in technologically advanced nations. Users collectively spend billions of hours consuming and creating content on social networking sites, weblogs (blogs), and various other types of sites in the United States and around

Internet sites that support user-generated content, so-called Web 2.0, have become part of the fabric of everyday life in technologically advanced nations. Users collectively spend billions of hours consuming and creating content on social networking sites, weblogs (blogs), and various other types of sites in the United States and around the world. Given the fundamentally emotional nature of humans and the amount of emotional content that appears in Web 2.0 content, it is important to understand how such websites can affect the emotions of users. This work attempts to determine whether emotion spreads through an online social network (OSN). To this end, a method is devised that employs a model based on a general threshold diffusion model as a classifier to predict the propagation of emotion between users and their friends in an OSN by way of mood-labeled blog entries. The model generalizes existing information diffusion models in that the state machine representation of a node is generalized from being binary to having n-states in order to support n class labels necessary to model emotional contagion. In the absence of ground truth, the prediction accuracy of the model is benchmarked with a baseline method that predicts the majority label of a user's emotion label distribution. The model significantly outperforms the baseline method in terms of prediction accuracy. The experimental results make a strong case for the existence of emotional contagion in OSNs in spite of possible alternative arguments such confounding influence and homophily, since these alternatives are likely to have negligible effect in a large dataset or simply do not apply to the domain of human emotions. A hybrid manual/automated method to map mood-labeled blog entries to a set of emotion labels is also presented, which enables the application of the model to a large set (approximately 900K) of blog entries from LiveJournal.
ContributorsCole, William David, M.S (Author) / Liu, Huan (Thesis advisor) / Sarjoughian, Hessam S. (Committee member) / Candan, Kasim S (Committee member) / Arizona State University (Publisher)
Created2011
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A statement appearing in social media provides a very significant challenge for determining the provenance of the statement. Provenance describes the origin, custody, and ownership of something. Most statements appearing in social media are not published with corresponding provenance data. However, the same characteristics that make the social media environment

A statement appearing in social media provides a very significant challenge for determining the provenance of the statement. Provenance describes the origin, custody, and ownership of something. Most statements appearing in social media are not published with corresponding provenance data. However, the same characteristics that make the social media environment challenging, including the massive amounts of data available, large numbers of users, and a highly dynamic environment, provide unique and untapped opportunities for solving the provenance problem for social media. Current approaches for tracking provenance data do not scale for online social media and consequently there is a gap in provenance methodologies and technologies providing exciting research opportunities. The guiding vision is the use of social media information itself to realize a useful amount of provenance data for information in social media. This departs from traditional approaches for data provenance which rely on a central store of provenance information. The contemporary online social media environment is an enormous and constantly updated "central store" that can be mined for provenance information that is not readily made available to the average social media user. This research introduces an approach and builds a foundation aimed at realizing a provenance data capability for social media users that is not accessible today.
ContributorsBarbier, Geoffrey P (Author) / Liu, Huan (Thesis advisor) / Bell, Herbert (Committee member) / Li, Baoxin (Committee member) / Sen, Arunabha (Committee member) / Arizona State University (Publisher)
Created2011
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The Barrett Honors College website contains a lot of information that isn’t easily accessible by Honors Students. Many honors students have trouble finding the correct information they need. Important information is scattered all over the website making it difficult for honors students to find and understand the information they need.

The Barrett Honors College website contains a lot of information that isn’t easily accessible by Honors Students. Many honors students have trouble finding the correct information they need. Important information is scattered all over the website making it difficult for honors students to find and understand the information they need. One example of this is the requirements for Lower and Upper Division credit. This website displays the upper and lower division credit needed for a student to graduate from the honors college via a noninteractive flowchart. Many high school seniors find it difficult to understand the mundane flowchart outlining the required honors credit that is required for graduating from Barrett at Arizona State University. Also, it is confusing for many transfer students with unique circumstances to determine the necessary requirements for them to graduate as a Barrett student.
These difficult flowcharts and confusing websites have a huge impact on a student’s ability to adequately receive the information they need and, in the end, can have a negative impact on their ultimate decision when deciding if Barrett is right for them. A better user experience can be a more effective way of displaying information to students. A better design that allows to user more interaction would allow for the user to better understand the information they are presented. Instead of a monotone flowchart displaying the requirements necessary to graduate with honors status, A web application where a user can input their information and get an output of the necessary requirements tailored to the unique circumstance would be more informative, useful, and easier to use. The web app would take information such as a student’s year, whether it be an incoming freshman or transfer student, and their current and previous course credit to determine the specific number of honors credits, The Human Event courses, and Thesis project required for this user to complete the requirements for Barrett Honors College. This application would give the user a better understanding of what is required of them and in turn lead to a better user experience.
ContributorsGandhe, Nikhil (Author) / Menees, Jodi (Thesis director) / Barnett, Jessica (Committee member) / Davis, Jonathan (Committee member) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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The prevalence of bots, or automated accounts, on social media is a well-known problem. Some of the ways bots harm social media users include, but are not limited to, spreading misinformation, influencing topic discussions, and dispersing harmful links. Bots have affected the field of disaster relief on social media as

The prevalence of bots, or automated accounts, on social media is a well-known problem. Some of the ways bots harm social media users include, but are not limited to, spreading misinformation, influencing topic discussions, and dispersing harmful links. Bots have affected the field of disaster relief on social media as well. These bots cause problems such as preventing rescuers from determining credible calls for help, spreading fake news and other malicious content, and generating large amounts of content which burdens rescuers attempting to provide aid in the aftermath of disasters. To address these problems, this research seeks to detect bots participating in disaster event related discussions and increase the recall, or number of bots removed from the network, of Twitter bot detection methods. The removal of these bots will also prevent human users from accidentally interacting with these bot accounts and being manipulated by them. To accomplish this goal, an existing bot detection classification algorithm known as BoostOR was employed. BoostOR is an ensemble learning algorithm originally modeled to increase bot detection recall in a dataset and it has the possibility to solve the social media bot dilemma where there may be several different types of bots in the data. BoostOR was first introduced as an adjustment to existing ensemble classifiers to increase recall. However, after testing the BoostOR algorithm on unobserved datasets, results showed that BoostOR does not perform as expected. This study attempts to improve the BoostOR algorithm by comparing it with a baseline classification algorithm, AdaBoost, and then discussing the intentional differences between the two. Additionally, this study presents the main factors which contribute to the shortcomings of the BoostOR algorithm and proposes a solution to improve it. These recommendations should ensure that the BoostOR algorithm can be applied to new and unobserved datasets in the future.
ContributorsDavis, Matthew William (Author) / Liu, Huan (Thesis director) / Nazer, Tahora H. (Committee member) / Computer Science and Engineering Program (Contributor, Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2018-12
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Social media is used by people every day to discuss the nuances of their lives. Major League Baseball (MLB) is a popular sport in the United States, and as such has generated a great deal of activity on Twitter. As fantasy baseball continues to grow in popularity, so does the

Social media is used by people every day to discuss the nuances of their lives. Major League Baseball (MLB) is a popular sport in the United States, and as such has generated a great deal of activity on Twitter. As fantasy baseball continues to grow in popularity, so does the research into better algorithms for picking players. Most of the research done in this area focuses on improving the prediction of a player's individual performance. However, the crowd-sourcing power afforded by social media may enable more informed predictions about players' performances. Players are chosen by popularity and personal preferences by most amateur gamblers. While some of these trends (particularly the long-term ones) are captured by ranking systems, this research was focused on predicting the daily spikes in popularity (and therefore price or draft order) by comparing the number of mentions that the player received on Twitter compared to their previous mentions. In doing so, it was demonstrated that improved fantasy baseball predictions can be made through leveraging social media data.
ContributorsRuskin, Lewis John (Author) / Liu, Huan (Thesis director) / Montgomery, Douglas (Committee member) / Morstatter, Fred (Committee member) / Industrial, Systems (Contributor, Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Social media has become a primary means of communication and a prominent source of information about day-to-day happenings in the contemporary world. The rise in the popularity of social media platforms in recent decades has empowered people with an unprecedented level of connectivity. Despite the benefits social media offers, it

Social media has become a primary means of communication and a prominent source of information about day-to-day happenings in the contemporary world. The rise in the popularity of social media platforms in recent decades has empowered people with an unprecedented level of connectivity. Despite the benefits social media offers, it also comes with disadvantages. A significant downside to staying connected via social media is the susceptibility to falsified information or Fake News. Easy accessibility to social media and lack of truth verification tools favored the miscreants on online platforms to spread false propaganda at scale, ensuing chaos. The spread of misinformation on these platforms ultimately leads to mistrust and social unrest. Consequently, there is a need to counter the spread of misinformation which could otherwise have a detrimental impact on society. A notable example of such a case is the 2019 Covid pandemic misinformation spread, where coordinated misinformation campaigns misled the public on vaccination and health safety. The advancements in Natural Language Processing gave rise to sophisticated language generation models that can generate realistic-looking texts. Although the current Fake News generation process is manual, it is just a matter of time before this process gets automated at scale and generates Neural Fake News using language generation models like the Bidirectional Encoder Representations from Transformers (BERT) and the third generation Generative Pre-trained Transformer (GPT-3). Moreover, given that the current state of fact verification is manual, it calls for an urgent need to develop reliable automated detection tools to counter Neural Fake News generated at scale. Existing tools demonstrate state-of-the-art performance in detecting Neural Fake News but exhibit a black box behavior. Incorporating explainability into the Neural Fake News classification task will build trust and acceptance amongst different communities and decision-makers. Therefore, the current study proposes a new set of interpretable discriminatory features. These features capture statistical and stylistic idiosyncrasies, achieving an accuracy of 82% on Neural Fake News classification. Furthermore, this research investigates essential dependency relations contributing to the classification process. Lastly, the study concludes by providing directions for future research in building explainable tools for Neural Fake News detection.
ContributorsKarumuri, Ravi Teja (Author) / Liu, Huan (Thesis advisor) / Corman, Steven (Committee member) / Davulcu, Hasan (Committee member) / Arizona State University (Publisher)
Created2022
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Artificial intelligence (AI) has the potential to drive us towards a future in which all of humanity flourishes. It also comes with substantial risks of oppression and calamity. For example, social media platforms have knowingly and surreptitiously promoted harmful content, e.g., the rampant instances of disinformation and hate speech. Machine

Artificial intelligence (AI) has the potential to drive us towards a future in which all of humanity flourishes. It also comes with substantial risks of oppression and calamity. For example, social media platforms have knowingly and surreptitiously promoted harmful content, e.g., the rampant instances of disinformation and hate speech. Machine learning algorithms designed for combating hate speech were also found biased against underrepresented and disadvantaged groups. In response, researchers and organizations have been working to publish principles and regulations for the responsible use of AI. However, these conceptual principles also need to be turned into actionable algorithms to materialize AI for good. The broad aim of my research is to design AI systems that responsibly serve users and develop applications with social impact. This dissertation seeks to develop the algorithmic solutions for Socially Responsible AI (SRAI), a systematic framework encompassing the responsible AI principles and algorithms, and the responsible use of AI. In particular, it first introduces an interdisciplinary definition of SRAI and the AI responsibility pyramid, in which four types of AI responsibilities are described. It then elucidates the purpose of SRAI: how to bridge from the conceptual definitions to responsible AI practice through the three human-centered operations -- to Protect and Inform users, and Prevent negative consequences. They are illustrated in the social media domain given that social media has revolutionized how people live but has also contributed to the rise of many societal issues. The three representative tasks for each dimension are cyberbullying detection, disinformation detection and dissemination, and unintended bias mitigation. The means of SRAI is to develop responsible AI algorithms. Many issues (e.g., discrimination and generalization) can arise when AI systems are trained to improve accuracy without knowing the underlying causal mechanism. Causal inference, therefore, is intrinsically related to understanding and resolving these challenging issues in AI. As a result, this dissertation also seeks to gain an in-depth understanding of AI by looking into the precise relationships between causes and effects. For illustration, it introduces a recent work that applies deep learning to estimating causal effects and shows that causal learning algorithms can outperform traditional methods.
ContributorsCheng, Lu (Author) / Liu, Huan (Thesis advisor) / Varshney, Kush R. (Committee member) / Silva, Yasin N. (Committee member) / Wu, Carole-Jean (Committee member) / Candan, Kasim S. (Committee member) / Arizona State University (Publisher)
Created2022
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Social media platforms have become widely used for open communication, yet their lack of moderation has led to the proliferation of harmful content, including hate speech. Manual monitoring of such vast amounts of user-generated data is impractical, thus necessitating automated hate speech detection methods. Pre-trained language models have been proven

Social media platforms have become widely used for open communication, yet their lack of moderation has led to the proliferation of harmful content, including hate speech. Manual monitoring of such vast amounts of user-generated data is impractical, thus necessitating automated hate speech detection methods. Pre-trained language models have been proven to possess strong base capabilities, which not only excel at in-distribution language modeling but also show powerful abilities in out-of-distribution language modeling, transfer learning and few-shot learning. However, these models operate as complex function approximators, mapping input text to a hate speech classification, without providing any insights into the reasoning behind their predictions. Hence, existing methods often lack transparency, hindering their effectiveness, particularly in sensitive content moderation contexts. Recent efforts have been made to integrate their capabilities with large language models like ChatGPT and Llama2, which exhibit reasoning capabilities and broad knowledge utilization. This thesis explores leveraging the reasoning abilities of large language models to enhance the interpretability of hate speech detection. A novel framework is proposed that utilizes state-of-the-art Large Language Models (LLMs) to extract interpretable rationales from input text, highlighting key phrases or sentences relevant to hate speech classification. By incorporating these rationale features into a hate speech classifier, the framework inherently provides transparent and interpretable results. This approach combines the language understanding prowess of LLMs with the discriminative power of advanced hate speech classifiers, offering a promising solution to the challenge of interpreting automated hate speech detection models.
ContributorsNirmal, Ayushi (Author) / Liu, Huan (Thesis advisor) / Davulcu, Hasan (Committee member) / Wei, Hua (Committee member) / Arizona State University (Publisher)
Created2024