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Research has shown that being a female athlete in a male-dominated sports world is an oppressive burden, yet the experiences of being a black female athlete have been largely ignored. To combat this lack of attention, this paper invokes communication and feminist theorist Bell Hook's concept of moving black women

Research has shown that being a female athlete in a male-dominated sports world is an oppressive burden, yet the experiences of being a black female athlete have been largely ignored. To combat this lack of attention, this paper invokes communication and feminist theorist Bell Hook's concept of moving black women from margin to center to reveal the intersectional oppression of gender and racial narratives that they face in sports. By outlining the difference between white and black femininity and studying media portrayals of popular black female athletes such as Venus and Serena Williams and others, it becomes obvious how black women are typecast into certain social and athletic roles. This research also includes an auto-ethnographic component of my own experience as a black female lacrosse player at the NCAA Division I level. This component functions as a point of comparison and contrast of the ideas and concepts I discuss. Lastly, I offer recommendations and suggestions as to how to empower young black female athletes and retain them in a variety of sports. The goal of my thesis is to place special attention onto black women in an area which there is an extreme lack of representation. My own empirical research has led me to the conclusion that not only is such a discussion important, but it is absolutely necessary. If we are to fight back against hegemonic social structures such as racism and gender roles in the sports world, we must first understand what we are up against. My thesis gives us a glimpse into our imposing opponents, and I hope that future research continues this trend so that black female athletes like myself may one day be considered an athlete in the same sense that our white peers are.

ContributorsWright, Daniela Casselle (Author) / Edson, Belle (Thesis director) / Zanin, Alaina (Committee member) / Hugh Downs School of Human Communication (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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The purpose of this thesis was to undertake the creation of a newsgame to create a new teaching tool for journalism schools to better prepare journalism and mass communication majors for covering minority communities. Give It To Me Straight is a drag-and-drop puzzle newsgame that tasks players with completing real

The purpose of this thesis was to undertake the creation of a newsgame to create a new teaching tool for journalism schools to better prepare journalism and mass communication majors for covering minority communities. Give It To Me Straight is a drag-and-drop puzzle newsgame that tasks players with completing real headlines from the past about the LGBT community. The written portion of this thesis analyzes the history of news coverage of gays and lesbians illustrating how the journalism industry readily discriminated against or ignored sexual minorities in the United States. The analysis also includes original research about how Cronkite School students view their role in covering minorities. The results revealed shortfalls in the Cronkite Schools curriculum and raised concerns if the school meets the Accrediting Council on Education in Journalism and Mass Communication's standards.
ContributorsSorrell, Alex Michael (Author) / Hill, Retha (Thesis director) / Corey, Frederick (Committee member) / Walter Cronkite School of Journalism and Mass Communication (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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Entertainment Marketing to the Millennial Generation is an honors thesis project which combines research with a creative application. The thesis consists of four main segments: an overview of data surrounding Millennials, a discussion of three companies that successfully marketed to this generation, the creation and explanation of a proposed marketing

Entertainment Marketing to the Millennial Generation is an honors thesis project which combines research with a creative application. The thesis consists of four main segments: an overview of data surrounding Millennials, a discussion of three companies that successfully marketed to this generation, the creation and explanation of a proposed marketing modeling framework and an application of the previously found conclusions to a brief advertising strategy for Paramount Pictures. This thesis first looks at the Millennial Generation to answer the question "Who are the Millennials?" and to more clearly understand their role as media and entertainment consumers. Characteristics of technological dependence, fast-moving attention spans, desire for connection, and unique brand perceptions emerged as most significant. The case studies examine the marketing campaigns of Lionsgate Films' The Hunger Games, Nickelodeon's The 90s Are All That and MTV Iggy's Music Experiment. Strategic tactics used to target and foster a strong Millennial fan-base were identified. The previously discovered principles led to the development of a modeling framework to be used to build a Millennial-focused marketing campaign. The framework utilizes the five key elements of connectedness, hyper-advertising, technological leadership, brand currency and cultural edge. Finally, all findings were gathered and applied to Paramount Pictures. The knowledge gained from Millennial research, the case studies and the marketing framework shaped recommendations for a creative advertising brief for Paramount Pictures' Anchorman 2. The general principles of the thesis were also suggested for use in marketing in various industries.
ContributorsHoy, Grace Dorothy Curran (Author) / Ostrom, Amy (Thesis director) / Olsen, Douglas (Committee member) / Brooks, Daniel (Committee member) / Barrett, The Honors College (Contributor) / Department of Marketing (Contributor) / Walter Cronkite School of Journalism and Mass Communication (Contributor)
Created2013-05
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Abstract This thesis is derived from the conservation biology field of study and seeks to chronicle and characterize the history of wolf conservation in the US, with a focus on post-ESA listing and present day events. The compelling question this thesis seeks to address is how to make long-term wolf

Abstract This thesis is derived from the conservation biology field of study and seeks to chronicle and characterize the history of wolf conservation in the US, with a focus on post-ESA listing and present day events. The compelling question this thesis seeks to address is how to make long-term wolf conservation effective and feasible in the United States. An overview of wolf life history is provided, as well as a brief overview of early wolf-human interactions in Europe and the US, before reviewing the following regions in the US: Yellowstone, Idaho/Montana/Wyoming, Alaska, and Arizona. The trend identified in all regions is described as a hostile political atmosphere with particular resentment by some stakeholders towards the federal enforcement of wolf conservation via the ESA. A comparative section on Italy is provided in contrast to this US theme, as Italy tends to have a much more relaxed attitude towards wolf conservation. For success in the future of wolf conservation three suggestions are made. First, efforts to protect wolves through federal regulation are to be dismissed. Second, efforts should instead focus on education of key demographics regarding responsible environmental management and wolf management specifically. Thirdly, conservationists must actively strive to remarket the wolf as a symbol of the freedom of the west as opposed to the symbol of Washington's encroachment on state's rights.
ContributorsCampini, Conner Pennington (Author) / Smith, Andrew (Thesis director) / Gerber, Leah (Committee member) / Minteer, Ben (Committee member) / Barrett, The Honors College (Contributor) / School of Life Sciences (Contributor)
Created2014-12
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This project offers an argument that isolates several major forces that it contends pose a critical threat to the endurance of modern American democracy. It evaluates modern and classic political philosophy to identify the prerequisites for a stable democracy, identifying and defining voter education and participation as necessary contributors to

This project offers an argument that isolates several major forces that it contends pose a critical threat to the endurance of modern American democracy. It evaluates modern and classic political philosophy to identify the prerequisites for a stable democracy, identifying and defining voter education and participation as necessary contributors to civic engagement. It provides a socio-legal framework for evaluating four phenomena that have shifted in their impact on politics over the past 20 years: the roles of money and media in politics, as well as disenfranchisement by gerrymandering and by felon voting restrictions. It demonstrates how each has a new and worsening impact on voter education and/or participation, thus threatening the continued existence of modern American democracy.

ContributorsMorote, Nicole (Co-author) / Burnquist, Andrew (Co-author) / Mason, Maria (Co-author) / Affolter, Jacob (Thesis director) / Hoekstra, Valerie (Committee member) / School of Civic & Economic Thought and Leadership (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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This study examines how a 2013 Arizona law on shared parenting would affect living arrangements, and thus mental health measures. There were two hypotheses. According to the Law Change Hypothesis, it was hypothesized that parenting time in Arizona would be more equal following the 2013 Arizona law change while there

This study examines how a 2013 Arizona law on shared parenting would affect living arrangements, and thus mental health measures. There were two hypotheses. According to the Law Change Hypothesis, it was hypothesized that parenting time in Arizona would be more equal following the 2013 Arizona law change while there would be no change in parenting time in other states following the 2013 Arizona law change. It was further hypothesized that child mental health would be better after the law change in Arizona with no change being seen in other states. Results of this study were almost completely inconsistent with the hypothesis. According to the Law Reflect Hypothesis, the law is actually reflecting the behavior of the community and their thoughts on equal parenting time becoming more favorable, and therefore a change towards more equal parenting time would be found prior to 2013 in Arizona with no change seen in other states. Furthermore, as the Arizona community’s behavior changed, child mental health would be better with no change being seen in other states. Regressions found that a small change toward more equal parenting and closeness with father was prior to 2013 for Arizona students, compared to out-of-state students, although it did not find that the year of divorce resulted in less anxiety, stress, and depression. This partially agrees with past research that the 2013 law is working as intended, even if it started working earlier than we thought. This does not agree with previous research stating there is a connection between equal parenting and better mental health. This is important because this study questions the efficacy of an important and controversial policy. If future studies are consistent with this one, the effectiveness of the Arizona 2013 law change on mental health will need to be further evaluated.

ContributorsTselos, Zoe Rebecca (Author) / Fabricius, William (Thesis director) / Corbin, William (Committee member) / Spinrad, Tracy (Committee member) / Department of Psychology (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / School of Social Transformation (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Neoliberal feminism has gained significant popularity in fourth-wave feminist media. In this paper, I analyze the 2017 limited television series "Big Little Lies" to uncover the intricacies of neoliberal feminist theory in practice, particularly how it speaks to gender, race, and class relations.

ContributorsLuther, Molly E (Author) / Moran, Stacey (Thesis director) / Henderson-Singer, Sharon (Committee member) / Arts, Media and Engineering Sch T (Contributor) / School of Social Transformation (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Social support for Mexican-origin adolescent mothers can benefit mental health. Currently, there is little research on specific dimensions of social support and how they change during the beginning years of parenthood, and even less focusing on the influence each dimension has on adolescent mothers' mental health. This study sought to

Social support for Mexican-origin adolescent mothers can benefit mental health. Currently, there is little research on specific dimensions of social support and how they change during the beginning years of parenthood, and even less focusing on the influence each dimension has on adolescent mothers' mental health. This study sought to fill such gaps through the analysis of data from the Supporting MAMI Project at Arizona State University. First, the current study assessed perceptions of emotional, instrumental, and companionship support received from mother figures by Mexican-origin adolescent mothers (N = 204; Mean age at Wave 1 = 16.24, SD = .99) across five years through descriptive statistics and univariate latent growth models. Second, the study assessed the strength of the impact that each dimension of social support had on mental health across six years via conditional growth models. Findings indicated that each dimension of social support shifted in a bi-linear spline shape from Wave 1 to Wave 6, with growth parameters' significance varying for each dimension of support. Each dimension of support was significantly related to depressive symptoms at Wave 6, with varying degrees of influence across growth parameters. Implications for future research and practice are discussed.
ContributorsWendelberger, Bailey Joan (Author) / Umaña-Taylor, Adriana (Thesis director) / Vega, Sujey (Committee member) / School of Social Transformation (Contributor) / Sanford School of Social and Family Dynamics (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
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This analysis aimed to understand how and why certain representations of fraternity and sorority life are consistently used in media texts. Throughout this thesis I analyzed various media including films, a television series, a documentary, and coverage of a news story and found that fraternity and sorority representations reinforce different

This analysis aimed to understand how and why certain representations of fraternity and sorority life are consistently used in media texts. Throughout this thesis I analyzed various media including films, a television series, a documentary, and coverage of a news story and found that fraternity and sorority representations reinforce different social issues. Additionally, this thesis discusses how fraternities and sororities are framed in the media texts as institutions which force members to abide by larger societal norms and gender roles. Stigmas and social issues surrounding fraternity and sorority life including hazing, violence, and toxic masculinity, femininity and feminism, diversity and racism, and partying, power and misogyny are the focus of many of the media used in this study. This thesis analyzed how media use these topics to generalize representations of fraternity and sorority life members and to perpetuate normalized gender roles and dominant narratives about race and sexuality.
ContributorsLockhart, Christine (Author) / Himberg, Julia (Thesis director) / Dove-Viebahn, Aviva (Committee member) / Department of English (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
Description
Social media influencers are a marketing tactic that has become very relevant in present-day marketing within the past decade. The way that social media influencers succeed is by utilizing strategies that capitalize on both marketing and social media perspectives. Based on research findings, it was found that advertising and social

Social media influencers are a marketing tactic that has become very relevant in present-day marketing within the past decade. The way that social media influencers succeed is by utilizing strategies that capitalize on both marketing and social media perspectives. Based on research findings, it was found that advertising and social media separately negatively affect mental well-being and perceptions of body image. Since social media influencers have a role within both spheres, the question on if they have the same effects on mental health has become a topic of discussion.
This interview-style podcast highlights the history of marketing and advertising, social media and its effects on users, and social media influencers and their roles in consumers’ lives. Furthermore, expert opinions from faculty at Arizona State University will help answer the question: do influencers have an adverse effect on mental health?
Professor Naomi Mandel, a consumer behavior professor at the W. P. Carey School of Business, and Dr. Mary Ingram-Waters, an Honors Faculty Fellow at Barrett, The Honors College, provide insight on the topic of social media influencers. The full interviews are found in the podcast. Professor Naomi Mandel’s interview is found at 29:45, and Dr. Mary Ingram-Waters’ interview is found at 46:00.
ContributorsJenkins, Mallory Erin (Author) / Schmidt, Peter (Thesis director) / Giles, Charles (Committee member) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05