Filtering by
- All Subjects: Mental Health
- All Subjects: sports marketing
- Creators: Eaton, John
- Creators: School of Molecular Sciences
This thesis seeks to analyze the changes in how current stadiums are being funded, the public’s reaction to and perception of those financing plans and what the future might hold. Research showed that tax dollars are increasingly unpopular and teams are moving away from using public money to fund sports venues. Gathered for this report, survey data of 815 Arizona State University students supported anecdotal evidence that people within a community are relatively unhappy with the idea of their money being used to partially subsidize wealthy sports organizations’ infrastructure. Altogether, recent evidence suggests that multi-use facilities funded in majority by private wealth are more popular and generate greater economic impact for the municipality than earlier in history, when heavily subsidized venues allowed teams to take advantage of local government and created fan mistrust.
certain fan segmentations of Phoenix valley residents, at the WM Open. In 2012, Professor Michael
Mokwa, Professor John Eaton, and Professor Bradley Fay of the Department of Marketing at Arizona
State University’s W.P. Carey School of Business, conducted an Economic Impact Study and a Study
regarding Attendance at the Waste Management Phoenix Open. It was a joint research study with the
ASU W.P. Carey School of Business and the Center for Competitiveness and Prosperity Research, and
the studies were designed to 1) demonstrate the overall economic impact of the tournament on the
Phoenix area, and 2) identify the specific market segments and audience of the Waste Management
Phoenix Open. I used this study as base research to conduct further analysis of the fan segmentation of the
Waste Management Open. I completed two projects: an ‘Initial Project’, and a ‘Secondary Project’, which
analyzed different aspects of fan groups and average fan spending figures.
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The goal of this report is to draw upon the fan clusters (outlined in the initial report) to further
characterize the six unique groups of Phoenix valley residents, calculate out how much revenue each fan
group is responsible for generating, and link the potential return on the investment of WM Open
advertising. This study added the average spending figures (collected by the ASU 2012 Economic impact
study (Mokwa, Eaton, Fay 2012)) and habits to the established market segments. With further analysis, it
was possible to link the advertisement efforts and determine if the current advertising and marketing
strategy fits the different fan segments that attended the tournament. The analysis includes the average
spending of each fan segmentation, critique of the current marketing and advertising efforts, and an
overall study of the WMPO marketing model using the 2016 Advertising and Marketing report along with
sales figures from Communication Links.
Majority of the CA young adults have perceived racial/ethnic discrimination in the community. Furthermore, perceived discrimination has been positively associated with their depressive and somatic symptoms, suggesting a need to address racial/ethnic discrimination issues to promote positive mental health in this population. It is important for school/work personnel and healthcare providers to assess CA young adults’ discrimination experiences, and have the sufficient resources (e.g., education, support groups) to prevent negative consequences associated with discrimination.
My research aims to determine the effectiveness of meditation and sleep applications (apps) on the reduction of anxiety and stress in college students, with a focus on sedative piano music. Results showed a significant reduction of stress and anxiety levels in college students when listening to sedative piano music versus non-sedative piano music. Music along with other therapy modalities in meditation and sleep apps show promise in reducing students’ anxiety and stress and promoting their successes.
U.S. border colonias, otherwise known as Disadvantaged Unincorporated Communities, are rural settlements along the U.S. Mexico border with substandard housing conditions. Colonia residents often face inadequate access to necessities such as appropriate shelter, septic and sewer systems, and potable water. Water insecurity in colonias poses a particularly difficult challenge for residents who require clean water not only for consumption, but also household use in sanitation and hygienic practices. As of 2015, an estimated 30% of over five million US colonia residents lack access to clean drinking water, resulting in health complications and unsanitary living conditions. Preliminary health data collected indicates that due to water insecurity, colonia residents are more likely to contract gastrointestinal disease, be exposed to carcinogenic compounds from contaminated water, and experience psychosocial distress. Yet more comprehensive research needs to be conducted to understand the full breadth of the public health issue. A scoping review on water insecurity in colonias has not been completed before and could be beneficial in informing policymakers and other stakeholders on the severity of the situation while advising possible solutions.