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As social media and technology continue to impact the way students communicate and receive information, it is encouraged that university student-run organizations utilize social media platforms as a tool to further the development of their organizations. Social media platforms allow student organizations to network, promote awareness of their organizations, current

As social media and technology continue to impact the way students communicate and receive information, it is encouraged that university student-run organizations utilize social media platforms as a tool to further the development of their organizations. Social media platforms allow student organizations to network, promote awareness of their organizations, current campus events, and provide the opportunity to develop strong associations and interactions among students. Overall, student-run organizations currently utilize a wide variety of social media; however, frequently it is used without a clear understanding of its role and best practices, which could lead to a loss of effectiveness in their communication with students. Therefore, these factors suggest the need for university student-run organizations to recognize and understand the opportunities that effective social media strategies can bring as a communication tool to enhance student engagement.

ContributorsBastien, Kimberly L (Author) / Byrne, Jared (Thesis director) / LaRoche, Catherine-Ann (Committee member) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Department of Marketing (Contributor) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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The purpose of this thesis is to examine the relationship between mental illness and capitalist consumer society. Many Americans are suffering from mental illness and there has to be something causing it besides a chemical imbalance in the brain. A capitalist society creates a set of expectations that conflict with

The purpose of this thesis is to examine the relationship between mental illness and capitalist consumer society. Many Americans are suffering from mental illness and there has to be something causing it besides a chemical imbalance in the brain. A capitalist society creates a set of expectations that conflict with human desires. The thesis takes a historical, economical, and psychological approach to answering the following question: Does a capitalist society make its citizens mentally sick? A brief history of capitalism over the past century is discussed, as well as a more in depth look at capitalism and the creation of neoliberalism during the 1980s. The psychological effects capitalism has on human beings is discussed for the majority of the thesis and focuses on ideas from the 1950s as well as the early 2000s. To show the effect capitalism has on modern day society, an analysis of a psychopharmaceutical drug commercial is given. The concluding thoughts attempt to offer solutions to the problems of human unhappiness in a consumer culture.
ContributorsSerki, Aisling Erin (Author) / Gruber, Diane (Thesis director) / Ramsey, Ramsey Eric (Committee member) / Barrett, The Honors College (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2014-05
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Description

The relevance of depression in the clinical realm is well known, as it is one of the most common mental disorders in the United States. Clinical depression is the leading cause of disease for women worldwide. The sex difference in depression and anxiety has guided the research of not just

The relevance of depression in the clinical realm is well known, as it is one of the most common mental disorders in the United States. Clinical depression is the leading cause of disease for women worldwide. The sex difference in depression and anxiety has guided the research of not just recent studies but older studies as well, supporting the theory that gonadal hormones are associated with the mechanisms of emotional cognition. The scientific literature points towards a clear correlative relationship between gonadal hormones, especially estrogens, and emotion regulation. This thesis investigates the neural pathways that have been indicated to regulate mood and anxiety. Currently, the research points to the hypothalamic-pituitary-adrenal axis, which regulates the stress response through its ultimate secretion of cortisol through the adrenal cortex, and its modulated response when exposed to higher levels of estrogen. Another mechanism that has been investigated is the interaction of estrogen and the serotonergic system, which is noteworthy because the serotonergic system is known for its importance in mood regulation. However, it is important to note that the research seeking to determine the neurobiological underpinnings of estrogen and the serotonergic system is not expansive. Future research should focus on determining the direct relationship between cortisol hypersecretion and estrogens, the specific neurobiological effects of serotonergic receptor subtypes on the antidepressant actions of estrogens, and the simultaneous effects of the stress and serotonergic systems on depressive symptoms.

ContributorsArroyo, Mariana (Author) / Bimonte-Nelson, Heather (Thesis director) / Jurutka, Peter (Committee member) / School of International Letters and Cultures (Contributor) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description

With a prison population that has grown to 1.4 million, an imprisonment rate of 419 per 100,000 U.S. residents, and a recidivism rate of 52.2% for males and 36.4% for females, the United States is facing a crisis. Currently, no sufficient measures have been taken by the United States to

With a prison population that has grown to 1.4 million, an imprisonment rate of 419 per 100,000 U.S. residents, and a recidivism rate of 52.2% for males and 36.4% for females, the United States is facing a crisis. Currently, no sufficient measures have been taken by the United States to reduce recidivism. Attempts have been made, but they ultimately failed. Recently, however, there has been an increase in experimentation with the concept of teaching inmates basic computer skills to reduce recidivism. As labor becomes increasingly digitized, it becomes more difficult for inmates who spent a certain period away from technology to adapt and find employment. At the bare minimum, anybody entering the workforce must know how to use a computer and other technological appliances, even in the lowest-paid positions. By incorporating basic computer skills and coding educational programs within prisons, this issue can be addressed, since inmates would be better equipped to take on a more technologically advanced labor market.<br/>Additionally, thoroughly preparing inmates for employment is a necessity because it has been proven to reduce recidivism. Prisons typically have some work programs; however, these programs are typically outdated and prepare inmates for fields that may represent a difficult employment market moving forward. On the other hand, preparing inmates for tech-related fields of work is proving to be successful in the early stages of experimentation. A reason for this success is the growing demand. According to the U.S. Bureau of Labor Statistics, employment in computer and information technology occupations is projected to grow 11 percent between 2019 and 2029. This is noteworthy considering the national average for growth of all other jobs is only 4 percent. It also warrants the exploration of educating coders because software developers, in particular, have an expected growth rate of 22 percent between 2019 and 2029. <br/>Despite the security risks of giving inmates access to computers, the implementation of basic computer skills and coding in prisons should be explored further. Programs that give inmates access to a computing education already exist. The only issue with these programs is their scarcity. However, this is to no fault of their own, considering the complex nature and costs of running such a program. Accordingly, this leaves the opportunity for public universities to get involved. Public universities serve as perfect hosts because they are fully capable of leveraging the resources already available to them. Arizona State University, in particular, is a more than ideal candidate to spearhead such a program and serve as a model for other public universities to follow. Arizona State University (ASU) is already educating inmates in local Arizona prisons on subjects such as math and English through their PEP (Prison Education Programming) program.<br/>This thesis will focus on Arizona specifically and why this would benefit the state. It will also explain why Arizona State University is the perfect candidate to spearhead this kind of program. Additionally, it will also discuss why recidivism is detrimental and the reasons why formerly incarcerated individuals re-offend. Furthermore, it will also explore the current measures being taken in Arizona and their limitations. Finally, it will provide evidence for why programs like these tend to succeed and serve as a proposal to Arizona State University to create its own program using the provided framework in this thesis.

ContributorsAwawdeh, Bajis Tariq (Author) / Halavais, Alexander (Thesis director) / Funk, Kendall (Committee member) / School of Social and Behavioral Sciences (Contributor, Contributor) / School of Humanities, Arts, and Cultural Studies (Contributor) / Sandra Day O'Connor College of Law (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Description
This is an exploratory study that describes the activities of the Chive community as a popular religion. Using utilize Shan Suttons' framework from The Deadhead Community (2000) and Howard Beckers Jazz Places, I use categories of Community, Cultus, Creed, and Code as ways to explore describe the Chive community's activities

This is an exploratory study that describes the activities of the Chive community as a popular religion. Using utilize Shan Suttons' framework from The Deadhead Community (2000) and Howard Beckers Jazz Places, I use categories of Community, Cultus, Creed, and Code as ways to explore describe the Chive community's activities and how they are similar to the popular religion, the Deadheads. Chive people maintain a sense of community that operates online with social media sites like Facebook and Twitter where they began to connect with one another, offline in the form of Meet-ups, and charity drives, and in the fabric between these events of the shared consciousness that takes place among Chivers and Chivettes. Through participant observations, interviews with Chive chapter administrators, and survey responses, I set out to answer, or get closer to, what it is that leads someone to Chive On.
ContributorsHarrick, Travis Christopher (Author) / Renshaw, Scott (Thesis director) / Keahey, Jennifer (Committee member) / Barrett, The Honors College (Contributor) / School of Social and Behavioral Sciences (Contributor)
Created2015-05
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Description
Attending a university is a stressful transition for many students leaving their respective support systems. Many universities attempt to mitigate this stress by offering numerous campus resources such as, tutoring services, counseling services, and health services. However, research has shown that many of these resources are under utilized by the

Attending a university is a stressful transition for many students leaving their respective support systems. Many universities attempt to mitigate this stress by offering numerous campus resources such as, tutoring services, counseling services, and health services. However, research has shown that many of these resources are under utilized by the general student population because of barriers that include student perception, awareness, and access. Being able to understand these barriers that lead to the under utilization of campus resources can assist with creating resources that are more visible, engaging, and attractive to student populations on many campuses. The question being asked is: how to create an engaging health resource that is attractive, visible, and accessible to students?

Based on research analyzed on the barriers between students and campus resources, the optimization of student outreach, and marketing strategies directed towards students, the creation of a student-led campus health resource followed. Analysis of this research showcased that the medium in which students resources were promoted, and the framework of the resource have an impact on students' awareness of the resource, attractiveness of the student resource, and student resource engagement. Based on these analyses and results, the creation of HealthU occurred to provide a visible, engaging, and attractive student resource to the Arizona State University student body.
ContributorsAlcazar, Ivan (Co-author) / Mora, Leslie (Co-author) / Freeman, Javon (Co-author) / Byrne, Jared (Thesis director) / Sebold, Brent (Committee member) / Department of Information Systems (Contributor) / School of Politics and Global Studies (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
The introduction of this thesis explains that, though celebrity culture is a pre-existing phenomenon, the digital age has posed new, dehumanizing challenges for physically unattainable famous figures. Some people feel a stronger sense of love for celebrities, believing that the Internet connects them on a deeper, personal level, whereas others

The introduction of this thesis explains that, though celebrity culture is a pre-existing phenomenon, the digital age has posed new, dehumanizing challenges for physically unattainable famous figures. Some people feel a stronger sense of love for celebrities, believing that the Internet connects them on a deeper, personal level, whereas others participate in increasing hate and decreasing fear of consequence of online behavior. The main goals of this project were to analyze in what ways online harassment toward celebrities differs according to gender, as well as what types of online harassment celebrities face on social media platforms.

Social media posts included in the discussion were taken from Twitter and explored using the qualitative research-based Grounded Theory. Four celebrities were selected as case studies to illustrate hate that popular music artists receive. These celebrities were Justin Bieber, Shawn Mendes, Taylor Swift and Ariana Grande. Before the data collection process transitioned to Twitter for specific examples, Google Search was effective in providing background information on each celebrity's controversies. With open coding as the chosen stage of data analysis, tweets were grouped with those containing similar content (e.g. two tweets using the same insult).

Social media users can uncover problematic tweets and refuse to forgive celebrities for past mistakes, send threatening messages that encourage celebrities to kill themselves, shame celebrities for their physical appearances and sexualities and so forth. All of these concepts are observed within the respective literature review and discussion sections. The types of online harassment included are insults, devotion defending, threats and hacking.

The gathered data found that difference in the online harassment that female pop stars receive versus that toward male pop stars often lies in how people perceive their sexualities and physical appearances, as well as the distance perceived between the social media user and the celebrity. In the examples provided, women were regarded as “whores” for wearing certain clothing and blamed for issues in their relationships, whereas men were not seen as the problem and criticized for appearing too "feminine."

It is recommended that people become more aware of the consequences of online harassment in general, but particularly toward celebrities who are viewed as being unaffected by hate comments. Due to the limitations of this study, future research within this area should include people of color and various sectors of the entertainment industry.
ContributorsAyral, Nisa Marie (Author) / Gilpin, Dawn (Thesis director) / Halavais, Alexander (Committee member) / Walter Cronkite School of Journalism & Mass Comm (Contributor, Contributor) / College of Integrative Sciences and Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2019-12
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Description
The NBA has shown to have immense popularity on social media, but has struggled recently in traditional TV viewership. Research has shown that NBA fans skew young, as the youngest fan base of the four major North American sports leagues, and that the fandom of NBA teams can be highly

The NBA has shown to have immense popularity on social media, but has struggled recently in traditional TV viewership. Research has shown that NBA fans skew young, as the youngest fan base of the four major North American sports leagues, and that the fandom of NBA teams can be highly volatile. Research has also shown that sports fans are inclined to cheer for and identify with the team who is not favored to win in a game that they are unfamiliar with. This study aims to understand NBA fan loyalty that leads to fans tuning into NBA broadcasts, and the factors that influence both player and team loyalty among fans. By understanding what factors lead to an NBA fan watching a game on TV, there will be an increase in the number of fans who are consistent viewers of games. The question being asked is: Are NBA fans more inclined to watch games because of their favorite team or their favorite players, and what factors influence their loyalty to team and their loyalty to player?

Based on research conducted on social media usage and fan identification, an online survey was created and distributed. Respondents who identified as NBA fans answered questions regarding social media usage, live sports TV viewership, and more questions regarding presumptive factors leading to NBA game TV viewership. Analysis of the responses found that loyalty to team was a bigger factor than loyalty to player in getting NBA fans to watch games on TV. Results also indicated that loyalty to team increased based on an increase in live sports TV viewership per week, loyalty to player increased based on an increase in national TV NBA game viewership, and die-hard fans are more likely to watch NBA games for their favorite team and players than casual fans. Based on these results, it is recommended that the NBA markets their games towards casual fans, with player-focused marketing for their national TV games.
ContributorsBogoshian, Matthew William (Author) / McIntosh, Daniel (Thesis director) / Eaton, John (Committee member) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2020-05
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Description
Although previous research has explored the relationship between social media use and well-being, many studies are contradictory of each other and conclude varying findings relating to social media use and outspokenness. This study explores the relationship between active and passive social media use, perceived social media expertise, and outspokenness using

Although previous research has explored the relationship between social media use and well-being, many studies are contradictory of each other and conclude varying findings relating to social media use and outspokenness. This study explores the relationship between active and passive social media use, perceived social media expertise, and outspokenness using the potentially mediating variable of perceived social acceptance. 162 participants, recruited through Amazon Mechanical Turk (MTurk) and ASU’s SONA systems, completed a survey relating to their own use of social media, perceived social acceptance, and outspokenness. Contradictory to my first hypotheses, no significant correlations were found between social media use and social media expertise. However, correlation analyses revealed that active social media use is related to an increased amount of perceived social media expertise (r = 0.23, p < .004). Perceived social media expertise was significantly positively correlated with outspokenness (r = 0.19, p < 0.015); however, it was not correlated with perceived social acceptance. When examining these relationships separately by gender, a strong association was found for males between active social media use and outspokenness, whereas passive social media use and outspokenness were negatively correlated for females. The results of this study add to previous research in the field of social media and outspokenness and lend new ideas for future research on these topics, such as exploring the gender differences that are associated with these variables. Further research in the area is needed for a more complete understanding of how one’s social media use affects his/her outspokenness and how gender modifies these effects.
ContributorsRubino, Kelli Erika (Co-author) / Rubino, Kelli (Co-author) / Mickelson, Kristin (Thesis director) / Halavais, Alexander (Committee member) / Department of Psychology (Contributor) / School of International Letters and Cultures (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description
In 2010, social media, being made available in Arabic, made a large impact in the Middle-East, and social movements throughout several countries exploded from those regions, using the power of social media to their advantage and creating new discussions which were not able to be spoken prior to the introduction

In 2010, social media, being made available in Arabic, made a large impact in the Middle-East, and social movements throughout several countries exploded from those regions, using the power of social media to their advantage and creating new discussions which were not able to be spoken prior to the introduction of social media in Arabic. Besides creating new social movements, social media has resulted in the transformation and evolution of socialization and how people communicate in their daily lives.
Social media changed the system of networks and connectivity, making communication more tenacious, adaptable, and efficient than ever. Social media is often criticized as a reason for why social movements have not met desired results; however, this is not the fault of social media, rather the fault of the disorganization of people. In this essay, these ideas will be explored, and the many criticisms and misconceptions of social media will be addressed and challenged, creating a more realistic image of social movements with the added power of the new technology called social media.
ContributorsMoen, Anders Jacob (Author) / Ackroyd, William (Thesis director) / Keahey, Jennifer (Committee member) / School of Social and Behavioral Sciences (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05