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- Creators: Danzig, Arnold
- Creators: Department of Marketing
- Member of: Theses and Dissertations
- Status: Published
Description
This study is designed to understand the patterns of selection, preparation, retention and graduation of undergraduate pre-licensure clinical nursing students in the College of Nursing and Health Innovation at Arizona State University enrolled in 2007 and 2008. The resulting patterns may guide policy decision making regarding future cohorts in this program. Several independent variables were examined including grades earned in prerequisite courses; replacement course frequency; scores earned on the Nurse Entrance Test (NET); the number of prerequisite courses taken at four-year institutions; race/ethnicity; and gender. The dependent variable and definition of success is completion of the Traditional Pre-licensure Clinical Nursing Program in the prescribed four terms. Theories of retention and success in nursing programs at colleges and universities guide the research. Correlational analysis and multiple logistic regression revealed that specific prerequisite courses--Human Nutrition, Clinical Healthcare Ethics, and Human Pathophysiology--as well as race/ethnicity, and gender are predictive of completing this program in the prescribed four terms.
ContributorsHerrera, Cheryl (Author) / Danzig, Arnold (Thesis advisor) / Cayer, Jospeh (Committee member) / Grando, Victoria (Committee member) / Arizona State University (Publisher)
Created2012
Description
E-commerce has rapidly become a mainstay in today's economy, and many websites have built themselves around providing a platform for independent sellers. Sites such as Etsy, Storenvy, Redbubble, and Society6 are increasingly popular options for anyone looking to open their own online store. With this project, I attempted to examine the effects of four different marketing techniques on sales in an online store. I opened a shop on Etsy and tracked sales in connection with promotion through social media, selling products in-person at a convention, holding a holiday tie-in sale, and using price anchoring. Social media accounts were opened on Facebook, Tumblr, and Instagram to promote the shop over the course of the project period, and Etsy's web analytics were used to track which sites directed the most traffic to the shop. I attended a convention in mid-January 2016 where I sold my products and distributed business cards with a discount code to track sales resulting from being at the convention. A holiday sale was held in conjunction with Valentine's Day to look at whether holidays influenced purchases. Lastly, a significantly more expensive product was temporarily put in the shop to see whether it produced a price anchoring effect \u2014 that is, encouraged sales of the less expensive products by making them seem affordable in comparison. While the volume of sales data was too small to draw statistically significant conclusions, the project was a highly instructive experience in the process of opening a small online store. The decision-making steps outlined may be helpful to other students looking to open their own online shop.
ContributorsChen, Candice Elizabeth (Author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Harrington Bioengineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Once enrolled in a university setting, a student's learning style begins to emerge. As time progress, students begin their search for career prospects and as an extension, the workplace culture as well. After immersing themselves into a company's environment, students may realize their learning styles may or may not are in conflict in their line of work. As a result, this research will explore the relationship between learning styles and majors. With a sample size of 552 students enrolled at W. P. Carey School of Business within Arizona State University, learning style preferences will be calculated for each business major; other influences, such as ethnicity and age, will also be taken into consideration.
ContributorsOsofsky, Michelle (Co-author) / Nguyen, Christine (Co-author) / Moore, James (Thesis director) / Sanford, Adriana (Committee member) / Barrett, The Honors College (Contributor) / WPC Graduate Programs (Contributor) / Department of Information Systems (Contributor) / School of Accountancy (Contributor)
Created2015-05
Description
As the shift to more innovative and open workspaces continues gaining popularity, millennial-heavy trends are now influencing businesses to create a more "Google-ly" and open atmosphere that caters to the needs of different personalities in a quirky, fun and innovative fashion. Millennials are becoming even more central as they begin to dominate the work force and replace more than 75 million older workers who are nearing, or are currently at, retirement age (Twenge et al., 2010). These Millennials have high expectations of their employers and will quickly leave their job if these needs are not being adequately met . One of those expectations is a push for creating spaces that optimize creativity and collaboration among employees. Team n o o d l e aims to address this problem by tackling the issue of underutilized conference rooms that dominate traditional business environments. Team n o o d l e is introducing a product that aims to eliminate the inefficiencies of traditional brainstorming sessions, such as time spent prepping, sticky-note usage and clean up. Otlet is a multi-functional conference table that doubles as a recreational gaming center. Otlet combines work and play by creating an open and engaging environment for sharing ideas. It serves to enhance creativity and collaboration among workers, and in the process may be a catalyst to transform the culture of that workplace. Academic research has begun to validate the importance of fun in the workplace. A number of studies have demonstrated that fun relates to employee attitudes and affective states, such as job satisfaction, organizational commitment, engagement, positive mood, and positive emotions . (Fluegge, 2008; Karl and Peluchette, 2006a, b; Karl et al., 2007, 2008; McDowell, 2004). Today, a business's online presence is everything. A 2013 poll by AT&T revealed that 67% of businesses are using their website to market to customers . Additionally, 66% of small businesses are maintaining or increasing their spend on digital marketing . The rise in popularity of digital marketing and the Internet is, for the first time, empowering small businesses to compete with businesses of all sizes. The ability to reach audiences across the world has evened out the playing field and leveraged small businesses to compete on a national and global level. Otlet's success will be dependent on an effective and innovative digital marketing strategy. With that being said, I recommend that team n o o d l e implement an initial digital marketing strategy for Otlet that includes a website, paid ad campaigns, a search engine optimization strategy, landing page development, and content marketing.
ContributorsLynch, Ryan Anthony (Author) / Peck, Sidnee (Thesis director) / Boradkar, Prasad (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor)
Created2015-05
Description
This study was designed to capture the conversations and practices of seven educators who navigate teaching and learning decisions in their Title 1 elementary school. This case study was conducted to answer the research question, "What are the behaviors and practices of a newly formed collaborative team of educators working within a professional learning community (PLC)?" In order to understand how this collaborative team worked together, data was collected through a survey, interviews, focus group discussion and questionnaire, observations of collaborative team meetings and artifacts generated from the team's work. The findings revealed that (1) participants spent the majority of their collaborative team time focusing on how to best prepare students for district and state standardized assessments; (2) teachers described themselves as learners who look to their colleagues to enhance their knowledge and skills; (3) members of PLCs need dedicated collaborative time to ensure all students and adults in the organization learn at high levels; (4) discussing and using student learning data can be difficult; (5) educators gravitate to colleagues who have similar philosophies and beliefs and (6) PLCs need supportive district, school and teacher leadership to accomplish their goals. This research study provides validation that the PLC process is a complex process of professional development designed to support school reform in an era of increased school accountability. The recommendations for school leaders are to create supportive leadership structures that allow all students opportunities to learn, build trusting environments, and provide clarity and focus of the vision for all stakeholders. District leadership needs to establish a priority for PLC work by embedding the processes in the vision, mission and goals of the district, examine policies to ensure they support the concepts of PLCs, provide access to resources and create a forum for critical conversations about teaching and learning. Policy makers need to ask the right questions so that they can design appropriate accountability systems that encourage collaboration.
ContributorsFourlis, Andi (Author) / Danzig, Arnold (Thesis advisor) / Davey, Lynn (Committee member) / Kriekard, John (Committee member) / Arizona State University (Publisher)
Created2011
Description
The purpose of this thesis is to convince readers of the benefits of cross-functional collaboration and innovation within the W. P. Carey School of Business. Specifically, cross-functional collaboration is the "innovation" that is being discussed and will be presented. Written from the perspective of a current business student, this thesis incorporates secondary research as well as personal experience to explain why this would benefit the business school at Arizona State University. The research conducted stems from online resources such as the Harvard Business Review, Kai Nexus, Forbes and other websites and explains why the author decided to pursue this topic. Cross-functional collaboration is seen in the everyday workings of the business world and are a utilized by a multitude of successful companies \u2014 Dell, Intel, Amazon, Apple and other similar companies. Therefore, it should be taken advantage of within undergraduate education in order to better prepare students for what they may experience afterwards. In addition, a majority of the paper is dedicated to recommendations for how exactly cross-functional collaboration could be incorporated, as well as examples of successful cross-functional courses and teams. These recommendations will be beneficial to business and general faculty members and can contribute to positive organizational change at the university.
ContributorsThompson, Trevor N (Author) / Trujillo, Rhett (Thesis director) / Peck, Sidnee (Committee member) / Department of Supply Chain Management (Contributor) / Department of Marketing (Contributor) / Department of Information Systems (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This study explores community development initiatives and school-community partnerships that took place during the period 1998 - 2010 in Barrio Promesa, a Hispanic immigrant neighborhood within a large metropolitan area of the South Western United States. More specifically, it examines the initiatives and partnerships carried out through three main sectors of social actors: a) elected officials, public administrators and their agencies of the city; b) the neighborhood elementary school and school district administration; and c) civil society inclusive of non-profit agencies, faith-based organizations and businesses entities. This study is bounded by the initiation of development efforts by the city on the front end. The neighborhood school complex became the center of educational and social outreach anchoring nearly all collaborations and interventions. Over time agents, leadership and alliances changed impacting the trajectory of development initiatives and school community partnerships. External economic and political forces undermined development efforts which led to a fragmentation and dismantling of initiatives and collaborations in the later years of the study. Primary threads in the praxis of community development and school-community partnerships are applied in the analysis of initiatives, as is the framework of social capital in understanding partnerships within the development events. Specific criteria for analysis included leadership, collaboration, inclusivity, resources, and sustainability. Tensions discovered include: 1) intra-agency conflict, 2) program implementation, 3) inter-agency collaboration, 4) private-public-nonprofit partnerships, and 5) the impact of public policy in the administration of public services. Actors' experiences weave a rich tapestry composed of the essential threads of compassion and resilience in their transformative human agency at work within the global urban gateway of Barrio Promesa. Summary, conclusions and recommendations include: 1) strategies for the praxis of community development, inclusive of establishing neighborhood based development agency and leadership; 2) community development initiative in full partnership with the neighborhood school; 3) the impact of global migration on local development practices; and 4) the public value of personal and civil empowerment as a fundamental strategy in community development practices, given the global realities of many urban neighborhoods throughout the United States, and globally.
ContributorsBusch, Jay S. E (Author) / Schugurensky, Daniel, 1958- (Thesis advisor) / Danzig, Arnold (Committee member) / Knopf, Richard (Committee member) / Arizona State University (Publisher)
Created2014
Description
The Founders Lab is a team-focused, exploratory Barrett Thesis project that allows students the opportunity to discover and utilize their “inner entrepreneur”. This project empowers teams of students to come up with a business idea; create a strategic business model; conduct research on a target market; generate a brand style, logo, and other marketing-related materials; meet with business professionals as a way to receive feedback; and finalize a business plan with tangible deliverables. This project in particular focuses on the creation of an app that allows users to connect with others in competitive esports tournaments and participate in tutoring sessions for financial incentives. Throughout our experience participating in the Founders Lab, we were able to construct this business pitch entitled, Eventcity.
ContributorsWandzilak, Olivia (Author) / Tefft, Austin (Co-author) / Smith, Garrison (Co-author) / Byrne, Jared (Thesis director) / Pierce, John (Committee member) / Balven, Rachel (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Department of Marketing (Contributor)
Created2022-05