Matching Items (3)
Filtering by
- Creators: Department of Marketing
Description
This project modifies an existing theory-based culturally responsive nutrition and physical activity curriculum designed for early adolescent Hispanic children. Modifications to the Salud con Sabor Latino para los Ninos (SSLN) curriculum, originally designed for adolescents, include didactic content and activities which are evidence-based and age appropriate for younger children (second to fourth grade). Using a community based participatory research approach, culturally responsive and developmentally cognizant modifications were made based on child development theories, social behavior theory, and evidence of successful obesity interventions among this age group. The end goal is to assist the community partner, Esperança, and provide an opportunity to impact obesity rates in this high risk population.
The goal of the updated eight session SSLN program is to decrease BMI, increase nutritional knowledge, and improve attitude and behavior towards nutrition and physical activity in Hispanic school-aged children. After meeting with Esperança to identify which elements of the curriculum needed modification, an extensive literature review was conducted to identify new and relevant research appropriate to the modifications. Integrating child development theories, social behavior theory, and results from earlier successful obesity intervention programs, curriculum sessions will be condensed and modified using a community base participatory research approach. Once edits to the curriculum are completed and approved, Esperança will implement the newly modified curriculum, and evaluate the success of the curriculum changes.
The final project is composed of a condensed, theory-based, culturally responsive, and developmentally age appropriate eight session curricula that will educate Hispanic school-aged children on nutrition and physical activity.
The goal of the updated eight session SSLN program is to decrease BMI, increase nutritional knowledge, and improve attitude and behavior towards nutrition and physical activity in Hispanic school-aged children. After meeting with Esperança to identify which elements of the curriculum needed modification, an extensive literature review was conducted to identify new and relevant research appropriate to the modifications. Integrating child development theories, social behavior theory, and results from earlier successful obesity intervention programs, curriculum sessions will be condensed and modified using a community base participatory research approach. Once edits to the curriculum are completed and approved, Esperança will implement the newly modified curriculum, and evaluate the success of the curriculum changes.
The final project is composed of a condensed, theory-based, culturally responsive, and developmentally age appropriate eight session curricula that will educate Hispanic school-aged children on nutrition and physical activity.
ContributorsTooms, Allison Jayce (Author) / Stevens, Carol (Thesis director) / Beals, Jacqueline (Committee member) / Arizona State University. College of Nursing & Healthcare Innovation (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
Description
As the landscape of the mass channel of retailing has become increasingly competitive, the leading mass retailer in the world, Retailer A*, has identified the Hispanic market as their last organic growth opportunity within the United States. In this pursuit, Retailer A has named Manufacturer A., the largest food and beverage manufacturer in the world, as their sole category advisor for the Hispanic market across their entire store. Developing aligned strategies that leverage the size and power of these partners creates the potential opportunity for both organizations to benefit from increased profits and increased market shares. Manufacturer A has performed extensive research on the Hispanic market in order to gain a deep understanding of who Hispanic consumers are and the unique shopping behaviors they exhibit that make this market the most profitable ethnic group in the US.** Along with this research, an analysis of the top eight Manufacturer A brands’ performances at Walmart reveals that although both organizations already have footholds within the Hispanic market, there still remains large opportunities for growth. Through prioritizing business and marketing strategies aimed at appealing more to Hispanic consumers at Retailer A, Manufacturer A stands to potentially gain over $39M in incremental sales from this partnership.
* All company, brand, and product names have been redacted to protect confidentiality.
**All market demographics and statistical market information mentioned hereafter were originally researched and verified by Retailer A. Information mentioned throughout this paper was sourced from internal company documents.
* All company, brand, and product names have been redacted to protect confidentiality.
**All market demographics and statistical market information mentioned hereafter were originally researched and verified by Retailer A. Information mentioned throughout this paper was sourced from internal company documents.
ContributorsWay, Anneliese (Author) / Dietrich, John T. (Thesis director) / Grebitus, Carola (Committee member) / Morrison School of Agribusiness (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
The Hispanic population is growing rapidly in the United States and already possesses tremendous buying power and influence. The Millennial generation has officially outnumbered the Baby Boomers to become the largest generational group in the United States. This thesis aligns these two groups to study the U.S. Hispanic Millennial and the characteristics that make this segment unique and powerful. How are Hispanic Millennial consumers different and unique? How can brands connect with Hispanic Millennials in an authentic way? These questions will be explored through a literature review which covers three important aspects: Hispanic identity, culture, and the influence of the Spanish language. Next, a primary research study is conducted to determine if there is a relationship between Hispanic acculturation levels and language preference in advertisements. Finally, the findings of the study are compared with various research studies and reports to determine the best methods of connecting with U.S. Hispanic Millennials as a marketer.
ContributorsKrafft, Natalie Martinez (Author) / Montoya, Detra (Thesis director) / Giles, Charles Bret (Committee member) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12