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The Hispanic Opportunity: An Analysis of Consumer Packaged Goods Manufacturer and Retailer Performance among Hispanic Consumers

Description
As the landscape of the mass channel of retailing has become increasingly competitive, the leading mass retailer in the world, Retailer A*, has identified the Hispanic market as their last organic growth opportunity within the United States. In this pursuit, Retailer A has named Manufacturer A., the largest food and…

As the landscape of the mass channel of retailing has become increasingly competitive, the leading mass retailer in the world, Retailer A*, has identified the Hispanic market as their last organic growth opportunity within the United States. In this pursuit, Retailer A has named Manufacturer A., the largest food and beverage manufacturer in the world, as their sole category advisor for the Hispanic market across their entire store. Developing aligned strategies that leverage the size and power of these partners creates the potential opportunity for both organizations to benefit from increased profits and increased market shares. Manufacturer A has performed extensive research on the Hispanic market in order to gain a deep understanding of who Hispanic consumers are and the unique shopping behaviors they exhibit that make this market the most profitable ethnic group in the US.** Along with this research, an analysis of the top eight Manufacturer A brands’ performances at Walmart reveals that although both organizations already have footholds within the Hispanic market, there still remains large opportunities for growth. Through prioritizing business and marketing strategies aimed at appealing more to Hispanic consumers at Retailer A, Manufacturer A stands to potentially gain over $39M in incremental sales from this partnership.

* All company, brand, and product names have been redacted to protect confidentiality.
**All market demographics and statistical market information mentioned hereafter were originally researched and verified by Retailer A. Information mentioned throughout this paper was sourced from internal company documents.
ContributorsWay, Anneliese (Author) / Dietrich, John T. (Thesis director) / Grebitus, Carola (Committee member) / Morrison School of Agribusiness (Contributor) / Department of Marketing (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Advancing the Implementation of Medication-Assisted Treatment in Residential Treatment

Description

Abstract
Objective: To assess the attitudes and knowledge of behavioral health technicians (BHTs)
towards opioid overdose management and to assess the effect of online training on opioid
overdose response on BHTs’ attitudes and knowledge, and the confidence to identify and
respond to opioid overdose situations.

Design/Methods: Pre-intervention Opioid Overdose Knowledge Scale (OOKS) and Opioid
Overdose Attitude…

Abstract
Objective: To assess the attitudes and knowledge of behavioral health technicians (BHTs)
towards opioid overdose management and to assess the effect of online training on opioid
overdose response on BHTs’ attitudes and knowledge, and the confidence to identify and
respond to opioid overdose situations.

Design/Methods: Pre-intervention Opioid Overdose Knowledge Scale (OOKS) and Opioid
Overdose Attitude Scale (OOAS) surveys were administered electronically to five BHTs in
2020. Data obtained were de-identified. Comparisons between responses to pre-and post-surveys questions were carried out using the standardized Wilcoxon signed-rank statistical test(z). This study was conducted in a residential treatment center (RTC) with the institutional review board's approval from Arizona State University. BHTs aged 18 years and above, working at this RTC were included in the study.

Interventions: An online training was provided on opioid overdose response (OOR) and
naloxone administration and on when to refer patients with opioid use disorder (OUD) for
medication-assisted treatment.

Results: Compared to the pre-intervention surveys, the BHTs showed significant improvements
in attitudes on the overall score on the OOAS (mean= 26.4 ± 13.1; 95% CI = 10.1 - 42.7; z =
2.02; p = 0.043) and significant improvement in knowledge on the OOKS (mean= 10.6 ± 6.5;
95% CI = 2.5 – 18.7; z =2.02, p = 0.043).

Conclusions and Relevance: Training BHTs working in an RTC on opioid overdose response is
effective in increasing attitudes and knowledge related to opioid overdose management. opioid
overdose reversal in RTCs.

Keywords: Naloxone, opioid overdose, overdose education, overdose response program
ContributorsQuie, Georgette (Author) / Guthery, Ann (Thesis advisor)
Created2021-04-12
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Advancing the Implementation of Medication-Assisted Treatment in Residential Treatment

Description
Objective: To assess the attitudes and knowledge of behavioral health technicians (BHTs) towards opioid overdose management and to assess the effect of online training on opioid overdose response on BHTs’ attitudes and knowledge, and the confidence to identify and respond to opioid overdose situations. Design/Methods: Pre-intervention Opioid Overdose Knowledge Scale (OOKS) and Opioid Overdose Attitude…

Objective: To assess the attitudes and knowledge of behavioral health technicians (BHTs) towards opioid overdose management and to assess the effect of online training on opioid overdose response on BHTs’ attitudes and knowledge, and the confidence to identify and respond to opioid overdose situations. Design/Methods: Pre-intervention Opioid Overdose Knowledge Scale (OOKS) and Opioid Overdose Attitude Scale (OOAS) surveys were administered electronically to five BHTs in 2020. Data obtained were de-identified. Comparisons between responses to pre-and post-surveys questions were carried out using the standardized Wilcoxon signed-rank statistical test(z). This study was conducted in a residential treatment center (RTC) with the institutional review board's approval from Arizona State University. BHTs aged 18 years and above, working at this RTC were included in the study. Interventions: An online training was provided on opioid overdose response (OOR) and naloxone administration and on when to refer patients with opioid use disorder (OUD) for medication-assisted treatment. Results: Compared to the pre-intervention surveys, the BHTs showed significant improvements in attitudes on the overall score on the OOAS (mean= 26.4 ± 13.1; 95% CI = 10.1 - 42.7; z = 2.02; p = 0.043) and significant improvement in knowledge on the OOKS (mean= 10.6 ± 6.5; 95% CI = 2.5 – 18.7; z =2.02, p = 0.043). Conclusions and Relevance: Training BHTs working in an RTC on opioid overdose response is effective in increasing attitudes and knowledge related to opioid overdose management. opioid overdose reversal in RTCs.
ContributorsQuie, Georgette (Author) / Guthery, Ann (Thesis advisor) / Arizona State University. College of Nursing & Healthcare Innovation (Contributor)
Created2021-04-12
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Administrative Approaches to Addressing Racial and Ethnic Disparities in Healthcare Amongst the Hispanic Population in the United States

Description
The United States healthcare system plays a very important role in everyone’s lives. Americans rely on the system for their overall health and well-being. It is imperative that all Americans have equal access to and quality of healthcare services and healthcare should not differentiate between minorities and nonminorities. The Hispanic…

The United States healthcare system plays a very important role in everyone’s lives. Americans rely on the system for their overall health and well-being. It is imperative that all Americans have equal access to and quality of healthcare services and healthcare should not differentiate between minorities and nonminorities. The Hispanic population does not have or receive equitable healthcare in comparison to their nonHispanic white counterparts. Due to extreme gaps in quality of and access to care, Hispanics are at risk to endure worse health outcomes. This review dives into defining the necessary definitions of healthcare and racial disparities, looks at what causes these disparities and gaps in care, what outcomes are more prevalent in the Hispanic American population because of the inequities, what solutions are already in place to combat these issues and finally, what solutions need to be implemented at the administration level of healthcare organizations to better treat the Hispanic population in the ways in which they deserve.
ContributorsFaltz, Jaclyn (Author) / Don, Rachael (Thesis director) / Reddy, Swapna (Committee member) / Barrett, The Honors College (Contributor) / Dean, W.P. Carey School of Business (Contributor) / School of International Letters and Cultures (Contributor)
Created2022-05