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Moneyball: Evaluating the Drivers of MLB Attendance and How Modern Franchises Adapt and Capitalize

Description
An analysis of Major League Baseball (MLB) attendance drivers and fan segmentation strategies to identify ways in which teams can attract fans. Core elements of drivers and fan segmentation are identified then practically applied to three modern MLB franchises. The thesis concludes with recommendations for each of the chosen franchises,…

An analysis of Major League Baseball (MLB) attendance drivers and fan segmentation strategies to identify ways in which teams can attract fans. Core elements of drivers and fan segmentation are identified then practically applied to three modern MLB franchises. The thesis concludes with recommendations for each of the chosen franchises, as well as, for MLB as a whole, outlining how the league and teams can more effectively serve their fanbase and improve attendance.
ContributorsMozilo, Dominick (Author) / Brown, Jake (Co-author) / Pleskovitch, Jack (Co-author) / Mokwa, Michael (Thesis director) / Eaton, John (Committee member) / Barrett, The Honors College (Contributor) / School of International Letters and Cultures (Contributor) / Department of Economics (Contributor)
Created2022-05