Creative and performing arts schools are increasingly facing the challenge of developing curricula to address an employability agenda in higher education. Arts entrepreneurship education is thought to address this need because it supports the unique nature of the work circumstances of creative and performing arts graduates. As an emerging area of research, arts entrepreneurship education faces the challenge of not only being relevant and important to creative and performing arts education but of being robust enough to contribute to a “paradigm shift” (Beckman, 2011, p. 29). With this in mind, this article attempts to clarify a recurring theme of arts entrepreneurship education, this being the development of an “entrepreneurial mindset.”

We argue that if an entrepreneurial mindset is to be considered an essential aspect of arts entrepreneurship education, educators need to have a good understanding of what it means and how it might be taught. We examine data from four interviews with arts educators who have responsibility for teaching arts entrepreneurship in creative and performing arts schools. Their experiences enable us to clarify the meaning of an “entrepreneurial mindset” in a creative and performing arts context in higher education and to make suggestions about teaching and learning.

Artists play a seminal role in advancing humanity through place-based creative initiatives that change not only the aesthetics of place, but also the aesthetics of belonging. Creative placemaking initiatives should provide authentic opportunities for community members to express their relationship with their physical and social environment. Current models of creative placemaking are tethered to the built environment and urban revitalization. An expanded model of creative placemaking is needed to address the complexities of today’s urban neighborhoods, a new model that develops places of belonging for the collective good; measures empowerment, cultural stewardship and community attachment as indicators of success; and is committed to addressing the root causes of social inequity through artist-led civic engagement activities. Artists develop arts-based initiatives that fully engage and empower a community’s capacity to self-express their distinct cultural identity through place. Artists equipped with nimble entrepreneurial skills who are guided by a spirit of authentic collaboration can be significant change agents in their communities. Established and emerging creative practitioners will benefit from identifying cross-sector collaboration that expands the role of artistic life into civic life.