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- All Subjects: Innovation
- Creators: Department of Finance
- Creators: Trujillo, Rhett
The Founders lab is a year-long program that gives its students an opportunity to participate in a unique team-based, experiential Barrett honors thesis project to design and apply marketing and sales strategies, as well as business and financial models to start up and launch a new business. This honors thesis project focuses on increasing the rate of vaccination outcomes in a country where people are increasingly busy (less time) and unwilling to get a needle through a new business venture that provides a service that brings vaccinations straight to businesses, making them available for their employees. Through our work with the Founders Lab, our team was able to create this pitch deck.
This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring different aspects of business, with the end goal of gaining traction. The product we were given to work through this process with was Hot Head, an engineering capstone project concept. The Hot Head product is a sustainable and innovative solution to the water waste issue we find is very prominent in the United States. In order to bring the Hot Head idea to life, we were tasked with doing research on topics ranging from the Hot Head life cycle to finding plausible personas who may have an interest in the Hot Head product. This paper outlines the journey to gaining traction via a marketing campaign and exposure of our brand on several platforms, with a specific interest in website traffic. Our research scope comes from mainly primary sources like gathering opinions of potential buyers by sending out surveys and hosting focus groups. The paper concludes with some possible future steps that could be taken if this project were to be continued.
Abstract
Noah Zweiback
The 21st century has brought significant changes to American consumers through technological advancements, social medias, and changing public sentiments. The sport industry in particular has been largely unable to capitalize on these changes due to the traditional nature of sports.
Keyball™ is the new 21st century sport specifically designed to have the greatest spectator appeal in this modern age. With focus on athleticism, parity, theatrical/emotional engagements, and community impact, Keyball™ aims to create a fan experience that is not achievable by other professional sports leagues. By design, there is high skillset carryover from other sports, ensuring tremendous talent will always be available, and fans of many different sports will find Keyball™ attractive to watch and follow.
The professional sports industry has been dominated by only a few players for the past century. Due to the traditional nature of sports, innovation is hard to implement in professional leagues. Tackle football is A. incredibly dangerous, causing broken bones, torn ligaments and tendons, and serious brain damage (concussions, CTE) at high rates. B. Football is low scoring and C. the pace of play is very slow. Basketball by nature A. overwhelmingly rewards height or verticality. It also B. lacks physicality and C. parity (NBA level). D. The foul system is flawed and easily exploited, dampening the end of games.
Keyball™ is positioned to A. be much more violent than basketball/soccer/baseball, while being significantly safer than tackle football. In addition, B. the speed of play is much faster than football, similar to a soccer/basketball live play style. C. Keyball™ is high scoring (like basketball, unlike football and soccer) and features much more dynamic/exciting scoring opportunities than traditional team sports. Keyball™ D. unifies the highly entertaining skillsets of soccer players (foot skill) with basketball/football players (explosiveness & hand coordination). E. Keyball™ has inherent double meaning that alludes to gambling (Keyball™ Wager) yet still promotes charity, selflessness, and American values (capitalism, sportsmanship, teamwork).
This paper advocates for FinTech companies as the key to solving the timeless issues found in the financial industry. With an emphasis on discrimination in the lending industry, this paper covers banking issues, evidence, causes, effects, roadblocks, and potential solutions moving forward. Due to the unique capabilities of FinTech companies and the resources of existing large financial institutions, leveraging each other's strengths through partnerships can lead to cutting-edge solutions with the outreach to make a substantial impact.