This thesis project has been conducted in accordance with The Founder’s Lab initiative which is sponsored by the W. P. Carey School of Business. This program groups three students together and tasks them with creating a business idea, conducting the necessary research to bring the concept to life, and exploring different aspects of business, with the end goal of gaining traction. The product we were given to work through this process with was Hot Head, an engineering capstone project concept. The Hot Head product is a sustainable and innovative solution to the water waste issue we find is very prominent in the United States. In order to bring the Hot Head idea to life, we were tasked with doing research on topics ranging from the Hot Head life cycle to finding plausible personas who may have an interest in the Hot Head product. This paper outlines the journey to gaining traction via a marketing campaign and exposure of our brand on several platforms, with a specific interest in website traffic. Our research scope comes from mainly primary sources like gathering opinions of potential buyers by sending out surveys and hosting focus groups. The paper concludes with some possible future steps that could be taken if this project were to be continued.

Over the last few decades the number of international students in the U.S. has increased considerably. According to Student and Exchange Visitor Information System (SEVIS) statistics, the number of international students reached 1.18 million as of May 2017 (Smith, 2017). Whereas both first year international and domestic students experience difficulties associated with their status as university students, international students appear to be more vulnerable to experience psychological distress, as compared to their domestic peers (Edmond, 1997). Research has shown, that international students report higher levels of stress related to social difficulty as opposed to domestic students (Edmond, 1997). Given these patterns, it is not surprising that international students entering U.S. universities may be more likely to seek and receive counseling services than before. A study conducted with students, both international and domestic, compared trends from 2004 to 2006 of students utilizing counseling services; results revealed a 10 percent increase in international students' utilization of counseling services. (Cheng, Mallinckrodt, Soet, & Sevig, 2010). Such increase in the number of international students seeking counseling services appears to necessitate current and future practitioners to be well-equipped to work with this unique and diverse client population of international students. The goal of this study is to explore the experience of two current day American counselors working with international students using grounded theory of analysis to analyze the transcriptions of semi-structured interviews and to ultimately inform current and future practice in the treatment of international students undergoing counseling

Indian-American young adults are often caught between the cultures of their parents and their environment, and these two cultures can impact their views based on the cultures' views. In this project, I created an overview of personal accounts of Indian-American young adults on their experiences with mental health struggles, and receiving counseling and treatment. This study analyzed a sample of accounts and testimonials previously collected through a qualitative review. I found that many of the Indian-American young adults were open to mental health counseling and treatment, but saw Indian cultural views as a barrier.