Matching Items (26)
Filtering by

Clear all filters

151323-Thumbnail Image.png
Description
This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of

This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
156910-Thumbnail Image.png
Description
Online product ratings offer consumers information about products. In this dissertation, I explore how the design of the rating system impacts consumers’ sharing behavior and how different players are affected by rating mechanisms. The first two chapters investigate how consumers choose to share their experiences of different attributes, how their

Online product ratings offer consumers information about products. In this dissertation, I explore how the design of the rating system impacts consumers’ sharing behavior and how different players are affected by rating mechanisms. The first two chapters investigate how consumers choose to share their experiences of different attributes, how their preferences are reflected in numerical ratings and textual reviews, whether and how multi-dimensional rating systems affect consumer satisfaction through product ratings, and whether and how multi-dimensional rating systems affect the interplay between numerical ratings and textual reviews. The identification strategy of the observational study hinges on a natural experiment on TripAdvisor when the website reengineered its rating system from single-dimensional to multi-dimensional in January 2009. Rating data on the same set of restaurants from Yelp, were used to identify the causal effect using a difference-in-difference approach. Text mining skills were deployed to identify potential topics from textual reviews when consumers didn’t provide dimensional ratings in both SD and MD systems. Results show that ratings in a single-dimensional rating system have a downward trend and a higher dispersion, whereas ratings in a multi-dimensional rating system are significantly higher and convergent. Textual reviews in MDR are in greater width and depth than textual reviews in SDR. The third chapter tries to uncover how the introduction of monetary incentives would influence different players in the online e-commerce market in the short term and in the long run. These three studies together contribute to the understanding of rating system/mechanism designs and different players in the online market.
ContributorsLiu, Ying (Author) / Chen, Pei-Yu (Thesis advisor) / Hong, Yili (Thesis advisor) / Gu, Bin (Committee member) / Arizona State University (Publisher)
Created2018
157104-Thumbnail Image.png
Description理性决策理论基于“完全理性”假定,追求帕累托最优即个体的利益最大化。但是实际决策过程中,人的行为具备“有意识的理性,但这种理性又是有限的”,投资者也是并不是完全理性、同质的。海外投资也是如此,其背景特征诸如地域、性格、年龄、财富等特征都会对海外投资决策产生重大的影响,其程度大小势必也会因投资者背景特征的差异有所不同。考虑到投资者风险偏好与海外投资活动的关系鲜有文献涉及,笔者愿意做“第一个吃螃蟹的人”,选取该视角展开论述。

本文首先对前人的研究进行总结,概述了风险偏好的理论和偏好水平的度量办法,并总结了风险偏好对海外投资影响的理论基础,即决策理论和有限理性与行为经济学理论,为本文的研究奠定了坚实的理论基础。

其次,开展了问卷调查,对小城市城镇人群、二三线大城市人群、一线大城市人群、海外华人群体等不同地域的25-60岁之间的人群作为调查对象,回收了有效问卷3748份,并就问卷结果进行了描述性分析。发现跨地域人群有着不同的投资需求,小城市城镇人群整体来说对于海外投资需求较低;二三线大城市人群对海外投资不抗拒且具备一定研究和分析能力;一线大城市人群26%已考虑移民或大量海外投资,对海外投资产品有很强的分析能力;海外华人群体38%已考虑移民或大量海外投资,对于各类海外投资产品的接触机会很多。

再次,本文对风险偏好水平进行综合评价和度量。在此基础上,设定了研究变量和研究模型,采用回归分析的方法,对跨地域人群风险偏好、跨地域人群风险偏好对海外投资影响两块进行了实证分析,并验证了相关假设。本文认为,跨地域人群具有较为明显的风险偏好,其中一线城市人群风险偏好最高,高于海外华人群体,高于二三线大城市人群和小城市城镇人群。基于教育水平、财富程度和信息获取的风险偏好对海外投资影响的实证分析结果显示,风险偏好越高的区域,海外投资总额越多。充分验证了跨地域人群不同的风险偏好,以及风险偏好对海外投资的显著正向影响关系。最后,本文针对实证结果提出了相应的对策建议。
ContributorsWan, Jianying (Author) / Chen, Pei-Yu (Thesis advisor) / Wu, Fei (Thesis advisor) / Chen, Xinlei (Committee member) / Arizona State University (Publisher)
Created2019
157111-Thumbnail Image.png
Description近些年来,我国城市化进程不断加快,到2020年我国常住人口城镇化率将达到60%左右,户籍人口城镇化率将会达到45%左右。伴随着我国城市化进程的高速推进以及经济水平的不断提高,公共物品及服务的需求程度加大,政府单独出资建设公共项目会导致资金不足、经营管理效率低下等问题。与此同时,我国当前不同层级地方政府的政府性债务都达到了一个非常高的水平,截至2017年末,中国地方政府债务16.47万亿元,债务率(债务余额/综合财力)为76.5%,其中地方负有偿还责任的债务约12.9万亿,地方政府性债务的控制和转化成为经济新常态下重要特征之一。在地方债务压力较大的情况下,PPP将替代土地财政和地方政府融资,为我国新型城镇化建设提供可持续的资金支持,PPP模式成为当前城市建设领域融资的重要选项。

据此,本文基于实证研究方法探讨在债务约束的背景下,在地方政府债务约束下,PPP模式的引入,对城市规划中建设用地面积、人口规划规模与容量、建设用地属性等的城市规划变量的影响;与此同时,考虑到地方政府的政策很大程度上受到是由地方官员,特别是受到作为地方政府党政“一把手”的市委书记和市长的晋升压力和激励的影响,讨论市委书记/市长的晋升压力和激励对PPP模式引入效果的影响。研究发现,在地方政府债务约束下,PPP模式的引入,显著增加城市规划中建设用地面积、人口规划规模与容量、建设用地属性等的城市规划变量;同时,地方政府官员存在利用PPP放大城市建设和规划规模的行为,反映了PPP项目在引入和使用的过程中很大程度上受政府官员的激励的影响。
ContributorsXu, Ke (Author) / Chen, Pei-Yu (Thesis advisor) / Zhu, Qigui (Thesis advisor) / Chen, Xin (Committee member) / Arizona State University (Publisher)
Created2019
154475-Thumbnail Image.png
Description
Despite significant growth in research about supply chain integration, many questions remain unanswered regarding the path to integration and the benefits that can be accrued. This dissertation examines three aspects of supply chain integration in the health sector, leveraging the healthcare context to extend the theoretical boundaries, as well as

Despite significant growth in research about supply chain integration, many questions remain unanswered regarding the path to integration and the benefits that can be accrued. This dissertation examines three aspects of supply chain integration in the health sector, leveraging the healthcare context to extend the theoretical boundaries, as well as applying supply chain knowledge to an industry known to be immature in terms of its supply chain practices.

In the first chapter, a supply chain operating model that breaks away from the traditional healthcare supply chain structures is examined. Consolidated Service Centers (CSCs) embody a shared services strategy, consolidating supply chain functions across multiple hospitals (i.e. horizontal integration) and disintermediating several key roles in healthcare supply chains such as the group purchasing organizations and national distributors. Through case studies, key characteristics of CSCs that enable them to reduce the level of supply chain complexity are examined.

The second chapter investigates buyer-supplier relationships in healthcare (i.e. supplier integration), where a high level of distrust exists between hospitals and their suppliers. This context is leveraged to study both enablers and barriers to buyer-supplier trust. The results suggest that contracting counteracts the negative effects of dependence on trust. Furthermore, the study reveals that hospital buyers may, in some situations, perceive dedicated resource investments made by suppliers as trust barriers, associating such investments with supplier upselling and entrenchment tactics. This runs contrary to how dedicated investments are perceived in most other industries.

In the third chapter, the triadic relationship between the hospital, supplier, and physician is taken into consideration. Given their professional autonomy and power, physicians commonly undermine hospital efforts in supply base rationalization and standardization. This study examines whether physician-hospital integration (i.e. customer integration) can drive physicians towards supply selection practices that align with the hospital’s sourcing strategies and ultimately result in better supply chain performance. This study utilizes theory on agency triads and professionalism and tests hypotheses through a random effects regression model applied to data about hospital financial performance and physician-hospital arrangements.
ContributorsAbdulsalam, Yousef J (Author) / Schneller, Eugene S (Thesis advisor) / Gopalakrishnan, Mohan (Committee member) / Maltz, Arnold (Committee member) / Dooley, Kevin (Committee member) / Arizona State University (Publisher)
Created2016
154880-Thumbnail Image.png
Description
While scan-based trading (SBT) is a growing trend in the retail industry, evidence suggests that many SBT initiatives have contributed only to the retailers’ bottom line at the suppliers’ expense. This research attempts to disclose some of the causes of SBT failure as a collaborative inventory management initiative and identify

While scan-based trading (SBT) is a growing trend in the retail industry, evidence suggests that many SBT initiatives have contributed only to the retailers’ bottom line at the suppliers’ expense. This research attempts to disclose some of the causes of SBT failure as a collaborative inventory management initiative and identify SBT’s integrative potential using both positivistic and normative research methodologies.

In the first chapter, SBT contracts are analyzed through the lens of Agency Theory. By focusing on unique inventory ownership and risks considerations resulting from retailers managing supplier-owned inventory without bearing the cost of inventory shrinkage, the effect of SBT on inventory shrinkage is examined empirically using a data set from a packaged bakery manufacturer. The results show that inventory shrinkage tends to be higher under SBT contracts compared to traditional vendor-managed inventory (VMI) contracts. The study highlights a potential loss in efficiency in food supply chains reflected in higher shrinkage under SBT contracts.

The second chapter aims to identify conditions under which SBT contracts could be mutually beneficial for retailers and suppliers. Using stylized game theoretic models involving a retailer and a supplier of a product with limited shelf life, the study finds that, while inventory shrinkage may be amplified under SBT contracts compared to VMI contracts due to the decreased retailer’s incentive to manage inventory at the store, SBT could help suppliers minimize inventory overage and underage under high demand uncertainty. The integrative potential for SBT contracts, thus, lies in the trade-off between inventory shrinkage and forecasting accuracy.

In the third paper, the role of bargaining power on the performance of SBT contracts is examined. Based on the bargaining literature, it is hypothesized that perceptions of bargaining power can be reshaped in the bargaining process through concession tactics. The results of a negotiation experiment show that, while powerful retailers do tend to have the upper hand in negotiating SBT contracts, weak suppliers could ameliorate or even overcome retailer power by offering services as a concession in a way that the product-service bundle improves the value of their offerings in the eyes of the retailers.
ContributorsChoi, Min (Author) / Rabinovich, Elliot (Thesis advisor) / Richards, Timothy (Committee member) / Grebitus, Carola (Committee member) / Dooley, Kevin (Committee member) / Arizona State University (Publisher)
Created2016
154827-Thumbnail Image.png
Description
Firms are increasingly being held accountable for the unsustainable actions of their suppliers. Stakeholders, regulatory agencies, and customers alike are calling for increased levels of transparency and higher standards of corporate social responsibility (CSR) performance for suppliers. While it is apparent that supplier performance is important, it remains unclear how

Firms are increasingly being held accountable for the unsustainable actions of their suppliers. Stakeholders, regulatory agencies, and customers alike are calling for increased levels of transparency and higher standards of corporate social responsibility (CSR) performance for suppliers. While it is apparent that supplier performance is important, it remains unclear how the stock market weighs the CSR performance of a supplier relative to that of a focal firm. This dissertation focuses on whether these relative differences exist. In addition to capturing the magnitude of the difference in market impact between focal firm and supplier CSR events; I analyze the ways in which these differences have changed over time. To capture this evolution, CSR events ranging over a period from 1994 to 2013 are examined. This research utilizes an event study methodology in which the announcement of over 2,300 CSR events are identified and analyzed to determine the subsequent stock market reaction. I find that while the market evaluated negative supplier CSR events less harshly than events occurring at the buying firm in the early years of the sample, by the turn of the millennium this “supplier discounting" had disappeared. The analysis is broken down by CSR event "type". Findings demonstrate that negative CSR events, particularly those revolving around worker or customer safety, generate the most significant abnormal return. The findings of this dissertation produce valuable managerial insights along with interpretation. Resources are scarce, and understanding where a firm might best allocate their resources to avoid financial penalties will be valuable information for corporate decision makers. These findings present clear evidence that some of these resources should be allocated to supplier CSR performance, not just towards the CSR performance of the focal firm.
ContributorsRogers, Zachary S (Author) / Carter, Craig (Thesis advisor) / Dooley, Kevin (Committee member) / Singhal, Vinod (Committee member) / Arizona State University (Publisher)
Created2016
155741-Thumbnail Image.png
Description
Although many examples have demonstrated the great potential of a human crowd as an alternative supplier in creative problem-solving, empirical evidence shows that the performance of a crowd varies greatly even under similar situations. This phenomenon is defined as the performance variation puzzle in crowdsourcing. Cases suggest that crowd development

Although many examples have demonstrated the great potential of a human crowd as an alternative supplier in creative problem-solving, empirical evidence shows that the performance of a crowd varies greatly even under similar situations. This phenomenon is defined as the performance variation puzzle in crowdsourcing. Cases suggest that crowd development influences crowd performance, but little research in crowdsourcing literature has examined the issue of crowd development.

This dissertation studies how crowd development impacts crowd performance in crowdsourcing. It first develops a double-funnel framework on crowd development. Based on structural thinking and four crowd development examples, this conceptual framework elaborates different steps of crowd development in crowdsourcing. By doing so, this dissertation partitions a crowd development process into two sub-processes that map out two empirical studies.

The first study examines the relationships between elements of event design and crowd emergence and the mechanisms underlying these relationships. This study takes a strong inference approach and tests whether tournament theory is more applicable than diffusion theory in explaining the relationships between elements of event design and crowd emergence in crowdsourcing. Results show that that neither diffusion theory nor tournament theory fully explains these relationships. This dissertation proposes a contatition (i.e., contagious competition) perspective that incorporates both elements of these two theories to get a full understanding of crowd emergence in crowdsourcing.

The second empirical study draws from innovation search literature and tournament theory to address the performance variation puzzle through analyzing crowd attributes. Results show that neither innovation search perspective nor tournament theory fully explains the relationships between crowd attributes and crowd performance. Based on the research findings, this dissertation discovers a competition-search mechanism beneath the variation of crowd performance in crowdsourcing.

This dissertation makes a few significant contributions. It maps out an emergent process for the first time in supply chain literature, discovers the mechanisms underlying the performance implication of a crowd-development process, and answers a research call on crowd engagement and utilization. Managerial implications for crowd management are also discussed.
ContributorsLiu, Zhongzhi (Author) / Kull, Thomas (Thesis advisor) / Dooley, Kevin (Committee member) / Oke, Adegoke (Committee member) / Arizona State University (Publisher)
Created2017
168546-Thumbnail Image.png
Description随着科技的发展,许多新兴技术被用于提高企业营销策略的精准性和有效性,如大数据、人工智能、虚拟现实等。基因检测作为新时代的生物技术,随着其成熟与普及,也逐渐被用于提高企业经营决策的有效性。基因检测能较真实地反映出人体的生理信息,不仅能帮助顾客了解其实际需求,也有助于企业针对性开发新产品和提供精准营销活动。本研究检验了企业营销活动中使用基因检测对消费者购买的提升作用,并尝试探讨相关机制。首先,本研究与护肤品品牌百雀羚合作,通过实验法观察并收集了使用基因检测和未使用基因检测的消费者购买数据,分析发现,不考虑其他因素时,基因检测能显著提高消费者护肤购买行为。短期内,基因检测对老顾客购买行为提升作用更强。长期来看,基因检测对新顾客购买行为提升作用更强。而在平均消费水平更高的地区,基因检测的作用更强。另外,本研究通过电话访谈的方式,进一步收集数据分析发现,肤质相关基因检测能显著提高消费者购买推荐护肤品的意愿。而当存在感知有用性时,愿意购买推荐护肤品的顾客人数会进一步提高。本研究发现基因检测可以有效提高顾客的购买行为和购买意愿,丰富了新技术与精准营销、客户关系管理等文献的内容。为进一步分析基因检测影响消费者购买行为和购买意愿内部作用机制的研究提供了初步尝试和基础支持。另外,本研究的结论也为企业利用基因检测技术提高营销策略和营销活动的有效性和精准性提供了启发和借鉴。
ContributorsWu, Jian (Author) / Chen, Pei-Yu (Thesis advisor) / Chen, Xinlei (Thesis advisor) / Li, William (Committee member) / Arizona State University (Publisher)
Created2022
168551-Thumbnail Image.png
Description近年来,越来越多的工作团队将功能性领导角色分配给那些具有必要才能的成员。认识到这一趋势,领导学领域的学者开始将他们的关注重点从自上而下的垂直影响过程转移到团队成员之间的水平和共享的领导过程。共享领导,被定义为一种团队现象,即领导的角色和影响力在团队成员中分配,已经在一系列学术领域中得到了相当大的关注,包括工业和组织心理学、组织行为学、战略管理、和创业管理等。与其他领导理论关注正式任命的领导者的领导作用不同,共享领导强调团队成员在团队领导过程中的代理作用。特别是,越来越多的证据表明,共享领导在提高团队效率方面发挥着积极的作用。因此,共享领导力是一个有趣的新领域,它丰富了我们对领导力的理解,并将领导力范式从将领导力视为个人的属性转变为将领导力视为集体的属性。本文以AR公司的技术或研发团队为例,对其共享型领导的典型特征、表现形式以及对员工个体创造力和离职意向的影响机制进行了分析。第一,理清了技术型团队共享型领导的特征与表现形式。技术团队共享型领导主要实现了领导力与影响力在团队成员内部之间的共享和横向分担,且领导与下属之间的角色界限也变得模糊。同时,技术团队共享型领导表现在开放性的领导风格、团队内部的知识分享与共同学习以及领导角色定期轮换与交流等。第二,探讨技术型团队共享型领导对个体创造力与离职意向的影响机制。本文采用定量实证研究方法,按照量表开发、数据采集、数据分析等程序,检验共享型领导对个体创造力与离职意向的影响机制,研究发现:共享型领导能够正向影响员工的团队认同;员工的团队认同能够负向影响其离职意向;员工团队认同在共享型领导与员工离职意向之间具有中介作用;共享型领导与心理授权正相关;心理授权与个体创造力正相关;员工的心理授权在共享型领导与员工创造力之间有显著的中介作用;支持性人力资源实践在在共 享型领导与员工心理授权之间起到调节作用;支持性人力资源实践在在共享型领导与员工团队认同之间起到调节作用。
ContributorsJi, Pengwei (Author) / Chen, Pei-Yu (Thesis advisor) / Hu, Jie (Thesis advisor) / Zhang, John (Committee member) / Arizona State University (Publisher)
Created2022