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The interpersonal determinants of green purchasing: an assessment of the empirical record

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This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of…

This study investigates how well prominent behavioral theories from social psychology explain green purchasing behavior (GPB). I assess three prominent theories in terms of their suitability for GPB research, their attractiveness to GPB empiricists, and the strength of their empirical evidence when applied to GPB. First, a qualitative assessment of the Theory of Planned Behavior (TPB), Norm Activation Theory (NAT), and Value-Belief-Norm Theory (VBN) is conducted to evaluate a) how well the phenomenon and concepts in each theory match the characteristics of pro-environmental behavior and b) how well the assumptions made in each theory match common assumptions made in purchasing theory. Second, a quantitative assessment of these three theories is conducted in which r2 values and methodological parameters (e.g., sample size) are collected from a sample of 21 empirical studies on GPB to evaluate the accuracy and generalize-ability of empirical evidence. In the qualitative assessment, the results show each theory has its advantages and disadvantages. The results also provide a theoretically-grounded roadmap for modifying each theory to be more suitable for GPB research. In the quantitative assessment, the TPB outperforms the other two theories in every aspect taken into consideration. It proves to 1) create the most accurate models 2) be supported by the most generalize-able empirical evidence and 3) be the most attractive theory to empiricists. Although the TPB establishes itself as the best foundational theory for an empiricist to start from, it's clear that a more comprehensive model is needed to achieve consistent results and improve our understanding of GPB. NAT and the Theory of Interpersonal Behavior (TIB) offer pathways to extend the TPB. The TIB seems particularly apt for this endeavor, while VBN does not appear to have much to offer. Overall, the TPB has already proven to hold a relatively high predictive value. But with the state of ecosystem services continuing to decline on a global scale, it's important for models of GPB to become more accurate and reliable. Better models have the capacity to help marketing professionals, product developers, and policy makers develop strategies for encouraging consumers to buy green products.
ContributorsRedd, Thomas Christopher (Author) / Dooley, Kevin (Thesis advisor) / Basile, George (Committee member) / Darnall, Nicole (Committee member) / Arizona State University (Publisher)
Created2012
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The Ecological, Economic and Social Dimensions of Marine Plastic Pollution and Marine Plastic Pollution Interventions

Description
Marine plastic pollution (MPP) has emerged as one of the most pressing global environmental challenges of the anthropocene. There has been an upsurge in investment to mitigate MPP; however, interventions can be costly, inequitable, and ineffective in achieving their objectives. In my dissertation, I aim to research key considerations for…

Marine plastic pollution (MPP) has emerged as one of the most pressing global environmental challenges of the anthropocene. There has been an upsurge in investment to mitigate MPP; however, interventions can be costly, inequitable, and ineffective in achieving their objectives. In my dissertation, I aim to research key considerations for creating cost-effective, equitable mitigation strategies for MPP and its impacts to marine biodiversity and coastal communities. In chapter one, I introduce the challenges plastic pollution poses. In chapter two, I use seascape ecology theory to present the concept of the plastic-scape and describe how seascape ecology principles, methods, and approaches to transdisciplinary science can inform research to mitigate MPP. In chapter three, I present a framework to help decision makers estimate the total cost of MPP interventions and partial costs accrued by stakeholder groups. I then apply this framework to two quantitative case studies and four comparative case studies to exemplify its use and highlight the ways spatial scale, temporal scale, and socio-economic conditions influence the intervention cost and cost distribution. In chapter four, I employ a trait-based approach to produce a framework for developing indices of species vulnerability to macroplastic pollution. Finally, in chapter five, I implement the framework developed in the previous chapter and present a multi-taxonomic, macroplastic vulnerability index for three marine taxa—mammals, birds, and turtles—to identify the marine species most vulnerable to macroplastic pollution in Hawai‘i. Overall, my dissertation shows how policy-driven, systemic research of MPP and its interventions can improve efforts to address MPP and its socio-economic and ecological consequences.
ContributorsMurphy, Erin (Author) / Gerber, Leah R (Thesis advisor) / Polidoro, Beth (Thesis advisor) / Rochman, Chelsea (Committee member) / Dooley, Kevin (Committee member) / Arizona State University (Publisher)
Created2023
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The Land-Use Impacts of Plastic Alternatives

Description
The proliferation of plastic has created a wicked global sustainability challenge. From the extraction of fossil fuels to end-of-life management and pollution, plastic imposes significant negative impacts to human health, economic well-being, and the environment. One proposed solution is to replace conventional plastic with biomass-based plastics and plastic alternatives (BBPAs),…

The proliferation of plastic has created a wicked global sustainability challenge. From the extraction of fossil fuels to end-of-life management and pollution, plastic imposes significant negative impacts to human health, economic well-being, and the environment. One proposed solution is to replace conventional plastic with biomass-based plastics and plastic alternatives (BBPAs), such as paper or bio-based plastics. While these products may have advantageous properties, they require biomass as a feedstock. Given the scale of the plastics problem, this biomass demand may be significant. In my dissertation, I evaluate the magnitude of biomass required, and assess the potential impact of this biomass demand on global land use. After examining the scope and the scale of the problem in chapter one, I evaluate the assumptions that have been made regarding the land-use impacts of BBPAs in chapter two. In chapter three, I use a global land-system model (CLUMondo) to evaluate the potential land-use change of large-scale production of BBPAs. In chapter four, I evaluate how certification schemes could be used as a policy tool to mitigate the land-use impacts of bio-based alternatives. I find that the current studies evaluating the land-use impacts of these products make optimistic and unrealistic assumptions regarding land-use. Using a global model, I show how high production scenarios of BBPAs could induce significant land-use change at the global level. Finally, I demonstrate that reliance on certification schemes would likely be insufficient to prevent negative impacts from this scale of land change. Overall, this dissertation suggests that large-scale replacement of plastic with BBPAs could incur significant land-use impacts. Policies designed to mitigate the impacts of plastic need to account for this impact to land-use, lest they risk substituting one global problem for another.
ContributorsHelm, Levi (Author) / Kinzig, Ann (Thesis advisor) / Dooley, Kevin (Committee member) / Turner II, Billie (Committee member) / Verburg, Peter (Committee member) / Arizona State University (Publisher)
Created2023