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- All Subjects: 19765
- Creators: Sanft, Alfred
- Creators: Brunner, Lori
Description
In the recent years, more and more products come into the market, which provides thousands of choices for consumers. We live in a world full of brands, all trying to attract our attention. A critical part of this process is the criteria for selection. Research has found that criteria always derive from individuals’ experience, which finally creates a unique identity for certain products and brands that could be considered synonym with the specific product. This is a fast-growing phenomenon since the advent of the commodity economy period. In today’s competitive environment, modern consumers are the decision makers and the heart of a value exchange. They are becoming increasingly informed as they compare the attributes of different brands. Advertising has always been one of the important ways for companies to build strong relationships with consumers. This research aims to study the relationship between brand loyalty and advertising. This research is focused on two kind of advertisements; advertisements through social network and launch events, which have different characters, differences in broadcast frequency, and different promotion methods. Interview and survey were mainly used for this study.
Research results conclude that: 1) The impact of the press conference is greater than advertising through social network and the effect of a precise advertisement is greater than repeated advertising for individuals. 2) Advertisements should be launched in a less forceful way than in the past. They should try to affect consumers subconsciously, to disguise the fact that they are advertisements and thus keep in sync with consumers, in order to help create loyalty through certain brand. 3) Consumers also want to have more interactions with firms and other users and to participate in the creation of brand-consumer relationships. 4) Advertisements have positive effect in creating brand image.
Research results conclude that: 1) The impact of the press conference is greater than advertising through social network and the effect of a precise advertisement is greater than repeated advertising for individuals. 2) Advertisements should be launched in a less forceful way than in the past. They should try to affect consumers subconsciously, to disguise the fact that they are advertisements and thus keep in sync with consumers, in order to help create loyalty through certain brand. 3) Consumers also want to have more interactions with firms and other users and to participate in the creation of brand-consumer relationships. 4) Advertisements have positive effect in creating brand image.
ContributorsZhang, Wenjing (Author) / Takamura, John (Thesis advisor) / Sanft, Alfred (Committee member) / Gray, Nancy (Committee member) / Arizona State University (Publisher)
Created2018
Description
The artificial lighting plays crucial role in the human life in the contemporary,
globalized and highly complex world. Its influence on the physical and psychological
health of the humans was studied by numerous reputable scholars from across the globe,
however this study focuses on the impact of light on the college students living in the
dormitories. The study seeks to find whether there is a correlation between light and health
of the student, his/her performance, productivity, mood and feelings. The paper uses a
relatively new housing near Arizona State University Tempe-campus as a case study as an
attempt to substantiate the problem dimensions and suggest feasible solutions.
Basing on the available literature on the topic and the case study evaluation, the
author determined the range of possible recommendations for the lighting professionals in
the industry to maximally satisfy the needs of the students and make their stay and life in
the dormitory comfortable and healthy experience. The relevant conclusions are made
basing on the obtained results.
globalized and highly complex world. Its influence on the physical and psychological
health of the humans was studied by numerous reputable scholars from across the globe,
however this study focuses on the impact of light on the college students living in the
dormitories. The study seeks to find whether there is a correlation between light and health
of the student, his/her performance, productivity, mood and feelings. The paper uses a
relatively new housing near Arizona State University Tempe-campus as a case study as an
attempt to substantiate the problem dimensions and suggest feasible solutions.
Basing on the available literature on the topic and the case study evaluation, the
author determined the range of possible recommendations for the lighting professionals in
the industry to maximally satisfy the needs of the students and make their stay and life in
the dormitory comfortable and healthy experience. The relevant conclusions are made
basing on the obtained results.
ContributorsAlaboudi, Noof Fahad M (Author) / Brunner, Lori (Thesis advisor) / Bernardi, Jose (Thesis advisor) / Mizukami Schoettker, Miho (Committee member) / Arizona State University (Publisher)
Created2019
Description
Social media is an industry that is rapidly growing and is affecting our society, our health, and our social environments. Emerging research suggests that Social Media has been linked to Poor Body Image, Cyberbullying, Depression, Internet Addiction, and Loneliness among other things. This paper looks at the research and discusses the designer's role in the matter. Is it possible that poor design is the cause of these problems? Can design solve these problems? Are there ethical standards that digital product designers in particular can abide by?
ContributorsDavis, Nicole Angela (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2014-05
DescriptionThis project is an Industrial Design concept development using personal research from developing Southeast Asian countries. The scope of the project is from initial conception, research, ideation, computer modeling and rendering.
ContributorsFlorant, Raymond G (Author) / McDermott, Lauren (Thesis director) / Milligan, Jason (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor)
Created2014-05
Description
Fueled by fear in the post-9/11 United States, American intelligence agencies conduct dragnet data collection on global communication. Despite the intention of surveillance as preventative counter-terrorism action, the default search and seizure of global communication poses a threat to our constitutional rights and individual autonomy. This is the case especially for people who may be thought of as in opposition to our current political climate, such as immigrants, people of color, women, people practicing non-western religions, people living outside of the United States, activists, persons engaging in political dissent, and people with intersecting identities. Throughout the Fall and Spring semesters, I have done research, conducted visual experiments and designed exploratory projects in order to more thoroughly identify the issue and explore the ways in which visual communication design can aid in the conversation surrounding global surveillance. It was the intention of my fourth year social issue projects to explore the role of visual communication design in the dialogue surrounding surveillance, principally focusing on the responsibility visual communication design has in spreading ideas about how to globally subvert surveillance until governments disclose information about their unconstitutional actions or until whistleblowers do it for them. My final project, the fourth year social issue exhibit, focuses on how improving our personal password habits can help us gain agency in digital spaces. Using the randomness of rolling a dice to generate entropy can help us generate stronger passwords in order to secure sensitive information online. Using design as a method of communication, my fourth year social issue exhibit shared information about how encrypted passwords can act as the first line of defense in protecting ourselves from invasive data collection and malicious internet activity.
ContributorsBailey, Lauren Nicole (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / The Design School (Contributor) / School of Social Transformation (Contributor) / School of Art (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
Description
In early 2026, the NASA Discovery Program will fall into orbit with a metal asteroid named Psyche. Through discovery and interaction, this exploration will give us insight into an asteroid that we cannot see or interpret. From a certain view, you can look at how this mission mimics that discovery with experimentation of our own senses. As a part of a team of eight seniors, we were tasked to help develop a mobile application that reflects the Psyche mission and shows the future of the project ten years from now. Since this is also a government funded project, it is pertinent to adhere to the ADA compliance guidelines required to make digital applications accessible to the larger public. As a designer, I wanted to push this concept further to showcase that accessibility is not something that should be stereotyped or discouraged from a design perspective. Each person that interacts with the application will have a different experience but it is this collaboration between the object and it's audience that creates this sense of discovery. Taking the mission's core values one step further, this application was designed and explored to uphold the foundations of what Universal Design is about. It is about connecting interested parties to the material they are looking for without unrealistic access that is dependent on ability.
ContributorsSchaecher, Lauren Allison (Author) / Sanft, Alfred (Thesis director) / Heywood, William (Committee member) / The Design School (Contributor) / Herberger Institute for Design and the Arts (Contributor) / Barrett, The Honors College (Contributor)
Created2018-05
DescriptionThrough artist book, printed photographs, paintings, writing, and web design, August Tang deconstructed their identity as a nonbinary person. Both educational and expressive, the creative project was a manifestation of a coming out journey, affirmation of gender identity, and experiences relating to gender with friends, family, and strangers.
ContributorsTang, August B (Author) / Button, Melissa (Thesis director) / Sanft, Alfred (Committee member) / School of Art (Contributor) / Dean, W.P. Carey School of Business (Contributor) / The Design School (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
Description
Distance and Blended education have been studied and applied in many disciplines but there has been limited use and assessment of these learning modes for design studios. The Coronavirus Disease (COVID-19) pandemic has forced education delivery methods in the United States to become more online/hybrid in the 2020 school year without much preparation. As schools slowly shift to post-pandemic teaching modes, it is necessary to examine and evaluate what was learned during the pandemic online environment for design education. Previous studies have examined the effectiveness of online delivery of design education by virtual design studios using advanced digital technologies and equipment on a variety of platforms to teach specific design skills. In this study, the researcher uses semi-structured interviews of design educators and a survey of design students to examine their experience with their online learning environment during the 2020 school year. The qualitative and quantitative results of the study shed light on the challenges of online design studio learning during the pandemic and revealed opportunities for improving future design studio education. Lack of social interactions during the pandemic online learning impacted students’ motivation. The use of digital technologies improved communication efficiency, but there is also ineffective communication that negatively affected peer interaction and learning, which in turn affected student learning outcomes and learning satisfaction compared to in-person design studios. The results also revealed openings to promote fully online design education, with studio courses reconfigured using the Technological Pedagogical and Content Knowledge (TPACK) framework and with properly trained design instructors. This hybrid learning environment would lead to students receiving an optimal learning experience that benefits from the advantages of in-person instructions along with the efficiency of digital technology-based learning platforms. Keywords: online design education, hybrid teaching, virtual design studios, COVID-19 pandemic, TPACK.
ContributorsYuan, Jinlong (Author) / Brooks, Kenneth (Thesis advisor) / Hall, Allison (Committee member) / Brunner, Lori (Committee member) / Perkins, Samantha (Committee member) / Arizona State University (Publisher)
Created2022
Description
ABSTRACT
This research investigates the synaesthetic responses consumers have to
branded consumer product designs to aid the design development process.
Through proper application of synaesthetic responses, companies can create
holistic experiences and brand expressions that are loved and trusted by
consumers and thus achieve brand loyalty.
Capturing the hearts and minds of consumers through exceptional
product experiences is one of the primary goals of any design agency, retailer or
Consumer Packaged Good (CPG) company today. Thousands of new products
launch every year and consumers are bombarded with advertising campaigns,
package designs, POP displays, product offerings and new product forms.
Breaking through the visual and verbal clutter by designing for the senses is one
of the key ways design firms and companies can engage with and create a
stronger bond with the consumer.
Connecting with consumers can be achieved through the maintenance of a
compelling brand positioning and the development of brand expressions
(products) that are holistically honest and express their positioning. Holistically
honest designs are designs that capture the senses and the essence of the brand.
Upon initial impression, the package immediately and innately “feels” right –
nothing seems amiss. This includes all of the senses: sight, smell, taste, touch,
and hearing combined with what the consumer knows or believes about the
brand to create a meaningful gestalt. All design touchpoints should be
considered in order to attain the ultimate goal of a holistic design: graphic treatment, typography, words, scent, form, color – any type of sensory stimulator
as these all influence perception and ultimately product and brand trust.
This study will employ qualitative and quantitative research approaches
to understand consumers’ synaesthetic responses to a brand’s expressions.
This research investigates the synaesthetic responses consumers have to
branded consumer product designs to aid the design development process.
Through proper application of synaesthetic responses, companies can create
holistic experiences and brand expressions that are loved and trusted by
consumers and thus achieve brand loyalty.
Capturing the hearts and minds of consumers through exceptional
product experiences is one of the primary goals of any design agency, retailer or
Consumer Packaged Good (CPG) company today. Thousands of new products
launch every year and consumers are bombarded with advertising campaigns,
package designs, POP displays, product offerings and new product forms.
Breaking through the visual and verbal clutter by designing for the senses is one
of the key ways design firms and companies can engage with and create a
stronger bond with the consumer.
Connecting with consumers can be achieved through the maintenance of a
compelling brand positioning and the development of brand expressions
(products) that are holistically honest and express their positioning. Holistically
honest designs are designs that capture the senses and the essence of the brand.
Upon initial impression, the package immediately and innately “feels” right –
nothing seems amiss. This includes all of the senses: sight, smell, taste, touch,
and hearing combined with what the consumer knows or believes about the
brand to create a meaningful gestalt. All design touchpoints should be
considered in order to attain the ultimate goal of a holistic design: graphic treatment, typography, words, scent, form, color – any type of sensory stimulator
as these all influence perception and ultimately product and brand trust.
This study will employ qualitative and quantitative research approaches
to understand consumers’ synaesthetic responses to a brand’s expressions.
ContributorsRhodes, Amy (Author) / Takamura, John (Thesis advisor) / Sanft, Alfred (Committee member) / Miiller, Nancy (Committee member) / Arizona State University (Publisher)
Created2015
Description
Workplaces are the place where people spend mostly half of their life there. It is not exclusive to office buildings and companies; indeed, in each department in every building there are individuals working behind the scenes in an attempt to better the society. The workplace environment must accomplish workers’ requirements that vary between physical, emotional, psychological, and spiritual needs. Thus, the employees can provide high performance and be more productive, which leads to a successful group, corporations, society, and world generally. The aims for this study were to explore the different strategies that big companies used to attract new employees and to ensure the well-being of the current workers within workplaces. In addition to investigating the effects of the workplace environment on the workers’ well-being in the previous studies, this research analyzes six cases of good examples for companies' headquarters and evaluating their design techniques. The results showed that these companies share the same factors to increase their workers’ well-being. Flexible workspaces that provide workers the ability to choose where, how, and when to work is the first factor. Promoting body movements, reducing stress and depression, and building private spaces or facilities to energize workers are other factors. However, most of the cases involved the inspirational encouragement in interior design as major factors to enhance workers’ well-being. Furthermore, some of the applied techniques in the buildings are similar, like offering a flexible workplace, while others vary following the company industry, image and location.
ContributorsAlaithan, Hana (Author) / Bernardi, Jose (Thesis advisor) / Brunner, Lori (Committee member) / Trinh, Mai P. (Committee member) / Arizona State University (Publisher)
Created2019