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Emotional design research of tableware in Chinese restaurants: a research on interrelationship of tableware, emotion and culture

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The process of this study involves conducting empirical tests on consumer's emotional responses toward tableware designs by statistic measurements (PrEmo), including both Chinese and American cultures. The objective to this study is to research the correlation between consumers' cognitive analysis of Chinese tableware designs and their emotional responses. The author…

The process of this study involves conducting empirical tests on consumer's emotional responses toward tableware designs by statistic measurements (PrEmo), including both Chinese and American cultures. The objective to this study is to research the correlation between consumers' cognitive analysis of Chinese tableware designs and their emotional responses. The author proposes that the correlationship between consumers' cognition of Chinese tableware and emotional responses will lead to a new opportunity in the industrial design industry. Fifty-seven people responded to sixty-seven invitations to join the research project at Chinese restaurants in both China and America. Throughout the process of coding and organizing the survey data, a finding shows that there is a connection between consumer sensitivity toward the products and their emotional bonds to the assigned product designs. The data showed that more people in China are expending greater effort in choosing suitable tableware designs compared to the people in the U.S. Key words: Emotion, Cognition, Culture, Tableware design, Chinese restaurants
ContributorsLiu, Ran (Author) / Herring, Donald (Thesis advisor) / Wolf, Peter (Committee member) / Wang, Ning (Committee member) / Arizona State University (Publisher)
Created2013
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Independent candidates' participation in the 2011-12 local people's congress elections and their implications for democratization in China

Description
Chinese activists came forth in unprecedented numbers to compete as independent candidates in the 2011-12 local people's congress elections throughout China, directly challenging the ruling Chinese Communist Party within the electoral arena. In response, the government threatened, harassed and obstructed the campaigns of these candidates, and as a result only…

Chinese activists came forth in unprecedented numbers to compete as independent candidates in the 2011-12 local people's congress elections throughout China, directly challenging the ruling Chinese Communist Party within the electoral arena. In response, the government threatened, harassed and obstructed the campaigns of these candidates, and as a result only a handful of independent candidates made it onto the official ballots, let alone win the elections. Despite their lack of success, independent candidates have been promoted by media sources as the latest movement with the potential to bring about democratic reform within China. However, independent candidates as a collective have not been sufficiently analyzed in order to determine the extent of these candidates' shared desire for democratic reform or their powers to effect such reform. Therefore, within the theoretical framework of electoral authoritarianism and utilizing a single-case, exploratory case study, this thesis explores the potential of the 2011-12 independent candidate movement to initiate democratic reform in China. Relying upon the statements of the candidates as reported by English-language news media, I create a typology of the movement and examine the candidates' goals and motives, as well as their interactions with the local people's congresses and the Chinese Communist Party, in hopes of revealing a clearer picture of the balance of power between the movement and the current regime. I conclude that due to the inability of independent candidates to win a significant number of seats, the limited power of deputies on local people's congress to effect structural change, and the lack of unity and organization among independent candidates, the 2011-12 independent candidate movement will not immediately result in structural democratic reform in China. Nevertheless, I contend that the increased awareness of electoral rights and democracy in China as a result the independent candidate movement will, in the coming years and decades, compel the ruling Chinese Communist Party to take significant steps to appease the ever-growing demand for political participation in China.
ContributorsFitch, Elizabeth Carol (Author) / El-Meehy, Asya (Thesis advisor) / Murphy-Erphani, Julie (Committee member) / Wang, Ning (Committee member) / Arizona State University (Publisher)
Created2012