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Description
Company X has developed RealSenseTM technology, a depth sensing camera that provides machines the ability to capture three-dimensional spaces along with motion within these spaces. The goal of RealSense was to give machines human-like senses, such as knowing how far away objects are and perceiving the surrounding environment. The key issue for Company X is how to commercialize RealSense's depth recognition capabilities. This thesis addresses the problem by examining which markets to address and how to monetize this technology. The first part of the analysis identified potential markets for RealSense. This was achieved by evaluating current markets that could benefit from the camera's gesture recognition, 3D scanning, and depth sensing abilities. After identifying seven industries where RealSense could add value, a model of the available, addressable, and obtainable market sizes was developed for each segment. Key competitors and market dynamics were used to estimate the portion of the market that Company X could capture. These models provided a forecast of the discounted gross profits that could be earned over the next five years. These forecasted gross profits, combined with an examination of the competitive landscape and synergistic opportunities, resulted in the selection of the three segments thought to be most profitable to Company X. These segments are smart home, consumer drones, and automotive. The final part of the analysis investigated entrance strategies. Company X's competitive advantages in each space were found by examining the competition, both for the RealSense camera in general and other technologies specific to each industry. Finally, ideas about ways to monetize RealSense were developed by exploring various revenue models and channels.
ContributorsDunn, Nicole (Co-author) / Boudreau, Thomas (Co-author) / Kinzy, Chris (Co-author) / Radigan, Thomas (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / WPC Graduate Programs (Contributor) / Department of Psychology (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor) / Department of Economics (Contributor) / School of Mathematical and Statistical Science (Contributor) / W. P. Carey School of Business (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Arizona State University experienced some of its most explosive growth in the 1960s—doubling its enrollment in just seven years, expanding many programs and adding a college of law, and significantly augmenting its physical plant. This work examines the architectural and planning development of ASU in this decade and the surrounding years, coinciding with the presidency of Dr. G. Homer Durham, in various facets. Topics covered include the pedestrianization of the university campus, land acquisition and street realignment; the construction of newer and taller buildings to accommodate and expanded student population and educational program; and efforts to improve the university’s prestige through the use of modern architecture. ASU’s physical and human growth is compared to selected peer institutions. The legacy of the 1960s at ASU is also discussed within a historic preservation context.
ContributorsHumbert, Raymond Eugene (Author) / Zygas, K. Paul (Thesis director) / Spindler, Robert (Committee member) / School of International Letters and Cultures (Contributor) / School of Politics and Global Studies (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Telemedicine is a multipurpose tool that allows medical professionals to use technology as a means to evaluate, diagnose, and treat patients remotely. This paper focuses on the challenges that developing telemedicine programs face, specifically discussing target population, user experience, and physician adoption. Various users of telemedicine share their experiences overcoming such challenges with the greater goal of this paper being to facilitate the growth of telemedicine programs.
ContributorsPalakodaty, Shivani Venkatasri (Author) / Liss, Julie (Thesis director) / Berisha, Visar (Committee member) / School of International Letters and Cultures (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Early adolescence is a pivotal stage of social and emotional development. Socialization traditionally occurs in person, but social interactions via technology (e.g., social media, video games) have grown in popularity. However, little research has been conducted on how early adolescents interact with technology and how these interactions relate to their socialization as well as other factors such as reading habits or academic achievement. Seventh and eighth grade students (n = 719) completed a survey that captured information about their technology use, their academic habits and performance, and extracurricular involvement. It was hypothesized that those involved in more extracurricular activities would use the internet more socially and that internet use would be negatively correlated to both academic performance and recreational reading. Responses indicated that a majority of students have access to technology (e.g. internet, computers, television, gaming consoles, and tablets) in their homes. Social media use differed drastically between platforms. Analyses indicated a relation between amount of extracurricular activities on social television watching and social internet use, but not on social gaming. A significant negative correlation was found between recreational reading and time spent socializing online, but there was no significant effect of these factors on academic performance. Thus, hypotheses were partially supported by the relation between amount of extracurriculars and social internet use and the negative correlation between time spent socializing online and recreational reading.
ContributorsHorner, Kate Elizabeth (Author) / McNamara, Danielle (Thesis director) / McCarthy, Kathryn (Committee member) / Davis, Mary (Committee member) / Division of Teacher Preparation (Contributor) / Department of Psychology (Contributor) / Barrett, The Honors College (Contributor)
Created2017-12
Description
Body-worn camera technology is a relatively new player in the field of criminal justice. As much as they are being reported on or discussed, in reality, body-worn cameras have not been in use long enough to have strong empirical support. Recent studies outlined some of the perceived benefits and costs of the body-worn cameras. Research has been done on both officer and citizen perceptions of the cameras, but little has been done in regards to other stakeholders, especially those in the criminal justice system. This study takes 13 interviews of community and criminal justice stakeholders in Tempe, Arizona and examines trends to identify unifying themes. The study found that 11 out of 13 stakeholders believed that the positives of the body-worn cameras outweighed the negatives. There was agreement among the parties that the strongest benefit of the cameras would be the transparency that it provides police departments, while most regarded the largest negative to be a lack of available resources to deal with the amount of data produced. As this is a small qualitative dataset, further research should be conducted about stakeholder perceptions in other cities, as well as solutions to some of the concerns raised by Tempe interviewees.
ContributorsArenas, Lauren (Author) / White, Michael (Thesis director) / Gaub, Janne (Committee member) / Department of Psychology (Contributor) / School of Criminology and Criminal Justice (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Smart cities ""utilize information and communication technologies with the aim to increase the life quality of their inhabitants while providing sustainable development"". The Internet of Things (IoT) allows smart devices to communicate with each other using wireless technology. IoT is by far the most important component in the development of smart cities. Company X is a leader in the semiconductor industry looking to grow its revenue in the IoT space. This thesis will address how Company X can deliver IoT solutions to government municipalities with the goal of simultaneously increasing revenue through value-added engagement and decreasing spending by more efficiently managing infrastructure upgrades.
ContributorsJiang, Yichun (Co-author) / Davidoff, Eric (Co-author) / Dawoud, Mariam (Co-author) / Rodenbaugh, Ryan (Co-author) / Sinclair, Brynn (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Mike (Committee member) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Department of Psychology (Contributor) / School of Sustainability (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-12
Description
Cancer is one of the leading causes of death in the world and represents a tremendous burden on patients, families and societies. S. Typhimurium strains are specifically attracted to compounds produced by cancer cells and could overcome the traditional therapeutic barrier. However, a major problem with using live attenuated Salmonella as anti-cancer agents is their toxicity at the dose required for therapeutic efficacy, but reducing the dose results in diminished efficacy. In this project, we explored novel means to reduce the toxicity of the recombinant attenuated Salmonella by genetically engineering those virulence factors to facilitate maximal colonization of tumor tissues and reduced fitness in normal tissues. We have constructed two sets of Salmonella strains. In the first set, each targeted gene was knocked out by deletion of the gene. In the second set, the predicted promoter region of each gene was replaced with a rhamnose-regulated promoter, which will cease the synthesis of these genes in vivo, a rhamnose-free environment.
ContributorsBenson, Lee Samuel (Author) / Kong, Wei (Thesis director) / Martin, Thomas (Committee member) / Lake, Douglas (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Center for Infectious Diseases and Vaccinology (Contributor) / School of Life Sciences (Contributor)
Created2013-05
Description
American Sign Language (ASL) is a manual language that communicates through gestures, facial expressions, and body language. In the United States, there are over six million sign language users (Mitchell & Young, 2022). At Arizona State University, there is a limited offering of classes for undergraduate students to take sign language; they can take up to four levels, which is satisfactory for degrees’ foreign language requirements. If students wish to proceed with their ASL education, they must transfer to a different university. The purpose of this study and subsequent research is to propose an ASL minor that can be established at ASU so that students can receive an in-depth education. Survey data was collected with the intention of determining how students felt about ASL and the addition of a potential minor. The survey findings, coupled with the secondary literature review, lead to the conclusion that establishing an American Sign Language minor is in the best interests of both the students and the University.
ContributorsAltaf, Haniyah (Author) / Gutierrez, Veronica (Thesis director) / Cheloha, Hannah (Committee member) / Ngo, Christina (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Department of English (Contributor)
Created2023-05
Description
American Sign Language (ASL) is a manual language that communicates through gestures, facial expressions, and body language. In the United States, there are over six million sign language users (Mitchell & Young, 2022). At Arizona State University, there is a limited offering of classes for undergraduate students to take sign language; they can take up to four levels, which is satisfactory for degrees’ foreign language requirements. If students wish to proceed with their ASL education, they must transfer to a different university. The purpose of this study and subsequent research is to propose an ASL minor that can be established at ASU so that students can receive an in-depth education. Survey data was collected with the intention of determining how students felt about ASL and the addition of a potential minor. The survey findings, coupled with the secondary literature review, lead to the conclusion that establishing an American Sign Language minor is in the best interests of both the students and the University.
ContributorsAltaf, Haniyah (Author) / Gutierrez, Veronica (Thesis director) / Cheloha, Hannah (Committee member) / Ngo, Christina (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Department of English (Contributor)
Created2023-05
Description
American Sign Language (ASL) is a manual language that communicates through gestures, facial expressions, and body language. In the United States, there are over six million sign language users (Mitchell & Young, 2022). At Arizona State University, there is a limited offering of classes for undergraduate students to take sign language; they can take up to four levels, which is satisfactory for degrees’ foreign language requirements. If students wish to proceed with their ASL education, they must transfer to a different university. The purpose of this study and subsequent research is to propose an ASL minor that can be established at ASU so that students can receive an in-depth education. Survey data was collected with the intention of determining how students felt about ASL and the addition of a potential minor. The survey findings, coupled with the secondary literature review, lead to the conclusion that establishing an American Sign Language minor is in the best interests of both the students and the University.
ContributorsAltaf, Haniyah (Author) / Gutierrez, Veronica (Thesis director) / Cheloha, Hannah (Committee member) / Ngo, Christina (Committee member) / Barrett, The Honors College (Contributor) / Department of Psychology (Contributor) / Watts College of Public Service & Community Solut (Contributor) / Department of English (Contributor)
Created2023-05