Matching Items (34)
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- All Subjects: Technology
- Creators: W. P. Carey School of Business
- Creators: School of Accountancy
- Creators: Dean, W.P. Carey School of Business
- Resource Type: Text
- Status: Published
Description
In order to discover if Company X's current system of local trucking is the most efficient and cost-effective way to move freight between sites in the Western U.S., we will compare the current system to varying alternatives to see if there are potential avenues for Company X to create or implement an improved cost saving freight movement system.
ContributorsPicone, David (Co-author) / Krueger, Brandon (Co-author) / Harrison, Sarah (Co-author) / Way, Noah (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Barrett, The Honors College (Contributor) / Department of Supply Chain Management (Contributor) / Department of Finance (Contributor) / Economics Program in CLAS (Contributor) / School of Accountancy (Contributor) / W. P. Carey School of Business (Contributor) / Sandra Day O'Connor College of Law (Contributor)
Created2015-05
Description
The purpose of our research was to develop recommendations and/or strategies for Company A's data center group in the context of the server CPU chip industry. We used data collected from the International Data Corporation (IDC) that was provided by our team coaches, and data that is accessible on the internet. As the server CPU industry expands and transitions to cloud computing, Company A's Data Center Group will need to expand their server CPU chip product mix to meet new demands of the cloud industry and to maintain high market share. Company A boasts leading performance with their x86 server chips and 95% market segment share. The cloud industry is dominated by seven companies Company A calls "The Super 7." These seven companies include: Amazon, Google, Microsoft, Facebook, Alibaba, Tencent, and Baidu. In the long run, the growing market share of the Super 7 could give them substantial buying power over Company A, which could lead to discounts and margin compression for Company A's main growth engine. Additionally, in the long-run, the substantial growth of the Super 7 could fuel the development of their own design teams and work towards making their own server chips internally, which would be detrimental to Company A's data center revenue. We first researched the server industry and key terminology relevant to our project. We narrowed our scope by focusing most on the cloud computing aspect of the server industry. We then researched what Company A has already been doing in the context of cloud computing and what they are currently doing to address the problem. Next, using our market analysis, we identified key areas we think Company A's data center group should focus on. Using the information available to us, we developed our strategies and recommendations that we think will help Company A's Data Center Group position themselves well in an extremely fast growing cloud computing industry.
ContributorsJurgenson, Alex (Co-author) / Nguyen, Duy (Co-author) / Kolder, Sean (Co-author) / Wang, Chenxi (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / Department of Finance (Contributor) / Department of Management (Contributor) / Department of Information Systems (Contributor) / School of Mathematical and Statistical Sciences (Contributor) / School of Accountancy (Contributor) / WPC Graduate Programs (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
Company X has developed RealSenseTM technology, a depth sensing camera that provides machines the ability to capture three-dimensional spaces along with motion within these spaces. The goal of RealSense was to give machines human-like senses, such as knowing how far away objects are and perceiving the surrounding environment. The key issue for Company X is how to commercialize RealSense's depth recognition capabilities. This thesis addresses the problem by examining which markets to address and how to monetize this technology. The first part of the analysis identified potential markets for RealSense. This was achieved by evaluating current markets that could benefit from the camera's gesture recognition, 3D scanning, and depth sensing abilities. After identifying seven industries where RealSense could add value, a model of the available, addressable, and obtainable market sizes was developed for each segment. Key competitors and market dynamics were used to estimate the portion of the market that Company X could capture. These models provided a forecast of the discounted gross profits that could be earned over the next five years. These forecasted gross profits, combined with an examination of the competitive landscape and synergistic opportunities, resulted in the selection of the three segments thought to be most profitable to Company X. These segments are smart home, consumer drones, and automotive. The final part of the analysis investigated entrance strategies. Company X's competitive advantages in each space were found by examining the competition, both for the RealSense camera in general and other technologies specific to each industry. Finally, ideas about ways to monetize RealSense were developed by exploring various revenue models and channels.
ContributorsDunn, Nicole (Co-author) / Boudreau, Thomas (Co-author) / Kinzy, Chris (Co-author) / Radigan, Thomas (Co-author) / Simonson, Mark (Thesis director) / Hertzel, Michael (Committee member) / WPC Graduate Programs (Contributor) / Department of Psychology (Contributor) / Department of Finance (Contributor) / School of Accountancy (Contributor) / Department of Economics (Contributor) / School of Mathematical and Statistical Science (Contributor) / W. P. Carey School of Business (Contributor) / Computer Science and Engineering Program (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
This thesis will analyze the operations of two nonprofit organizations located in different parts of the world. One local and one international nonprofit organization was chosen for this thesis/creative project because of the diverse culture, customs and regulations in each setting. The paper will discuss the operations of St. Vincent de Paul, the Chandler Conference of St. Vincent de Paul, and Sri Sai Darshan Trust (SSDT). The paper begins with a brief history of nonprofit organizations followed by a detailed background on both organizations. The management (organizational structure), finances, marketing, and legalities will be discussed of each nonprofit. The paper will then examine the specialized projects of each organization throughout the year. A PEST, SWOT, value chain, Kraljic, spend, and demand analysis were conducted based off of the research on each nonprofit. The paper will then discuss the problems each organization exhibits and the potential solutions the nonprofits can implement into their daily operations in order to resolve them. This section analyzes the similarities and differences within each business area of the nonprofit organization. Short-term solutions to current business problems and long-term solutions to organizational problems will be discussed in this section. The conclusion is the final element of the thesis. In this section, a balanced scorecard will be created for each nonprofit organization. In addition, the authors will discuss what they learned throughout the entire process. The goal of this thesis/creative project was to integrate the knowledge and concepts from business (marketing, finance, management, accounting, supply chain management, and computer information systems), and find an application for each within nonprofit organizations around the world.
ContributorsPatel, Nisha (Co-author) / Sivakumar, Akila (Co-author) / Maltz, Arnold (Thesis director) / LePine, Marcie (Committee member) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor) / School of Accountancy (Contributor) / Division of Teacher Preparation (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The coffee industry is enormous and has grown around the world. Today, 125 million people depend on coffee production for their livelihood, and coffee is consumed in every part of the globe. Arizona State University, the largest public university in the United States, gathers a large number of coffee drinkers as college students become dependent on caffeine in order to perform their best in multiple facets of their hectic lives. Researchers realized that there is still a gap that has not been filled in the Tempe retail coffee market. Thus, the objective of this project is to conduct a detailed research on the retail coffee industry, and to craft a profitable business plan for a coffee shop in the Vista del Sol community. The researchers utilized both quantitative and qualitative analysis tools. All survey results, calculations, and maps can be found in the appendices and the Excel file.
To help the readers better understand the industry, the researchers provide a detailed analysis on the retail coffee industry from both macro and micro levels. The Coffee Break House aims to be the leader of the retail coffee industry by delivering consistent, fast and superior service, providing high-quality beverages, being the most inviting store, and having the friendliest staff in a relaxing and welcoming environment. The coffee shop will be owned and operated by four equity investors. The business plan, which includes six major sections, shows investors’ vision and strategic focus.
• Market Situation Analysis
• Marketing Strategy
• Supply Chain Strategy
• Financial Strategy
• Expansion Plan
• Risks
The researchers believe that the Coffee Break House has the potential to become a successful business and provide lucrative returns to potential investors. This is due to the company’s aggressive marketing strategy, establishment of the company as a unique entity in the industry, careful development of its products, a well developed supply chain strategy, and a profitable revenue model.
To help the readers better understand the industry, the researchers provide a detailed analysis on the retail coffee industry from both macro and micro levels. The Coffee Break House aims to be the leader of the retail coffee industry by delivering consistent, fast and superior service, providing high-quality beverages, being the most inviting store, and having the friendliest staff in a relaxing and welcoming environment. The coffee shop will be owned and operated by four equity investors. The business plan, which includes six major sections, shows investors’ vision and strategic focus.
• Market Situation Analysis
• Marketing Strategy
• Supply Chain Strategy
• Financial Strategy
• Expansion Plan
• Risks
The researchers believe that the Coffee Break House has the potential to become a successful business and provide lucrative returns to potential investors. This is due to the company’s aggressive marketing strategy, establishment of the company as a unique entity in the industry, careful development of its products, a well developed supply chain strategy, and a profitable revenue model.
ContributorsJiang, Yichun (Co-author) / Yin, Jiangting (Co-author) / Oke, Adegoke (Thesis director) / O'Neill, Dan (Committee member) / W. P. Carey School of Business (Contributor) / Department of Information Systems (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
Description
The key to success is hard work and determination. Achieving success is always under construction. This project began as a simple analysis of the firm's progress, as at the time it was in desperate need of new clients and a marketing strategy to strengthen its visibility on campus.Through this evaluation, our team found that the firm was in an abysmal state and the previously noted problems were not the only issues of concern. From our research we found that in order for the firm to grow and become a successful student run consulting firm, there are several interorganizational issues that need to be understood and addressed. The intention of New Venture Group and the Consulting Scholars academic program is to provide students the opportunity to garner practical learning experiences. These potential opportunities are not taken full advantage of because of the afflicting problems that exist. The purpose of this thesis is to understand what problems exist within the firm and the next steps that should be taken to resolve them.
ContributorsBaskin, Connor (Co-author) / Farr, Austin (Co-author) / Chou, Alexandra (Co-author) / Laub, Jeffrey (Thesis director) / Taylor, Todd (Committee member) / Department of Supply Chain Management (Contributor) / Department of Economics (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor) / School of International Letters and Cultures (Contributor) / School of Historical, Philosophical and Religious Studies (Contributor) / Department of Information Systems (Contributor) / W. P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2016-05
DescriptionAn examination of ways the pet retail industry can integrate sustainability into their internal operations by pursuing initiatives surrounding associate engagement, logistics/transportation, packaging/certifications, and water and energy conservation.
ContributorsSuch, Emily Marie (Author) / Dooley, Kevin (Thesis director) / Byers, Reynold (Committee member) / Mars, Carole (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Supply Chain Management (Contributor)
Created2013-05
Description
Prenatal care is a widely administered preventative care service, and its adequate use has been shown to decrease poor infant and maternal health outcomes. Today however, in the United States, preterm birth rates remain among the highest in the industrialized world, with low socioeconomic women having the highest risk of preterm births. This group of women also face the greatest barriers to access adequate prenatal care in the United States. This paper explores the viability of short message service to help bridge gaps in prenatal care for low socioeconomic women in the United States and provides areas for further research.
ContributorsMiles, Kelly Nicole (Author) / Ketcham, Jonathan (Thesis director) / Santanam, Raghu (Committee member) / Barrett, The Honors College (Contributor) / W. P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Department of Finance (Contributor)
Created2014-05
DescriptionA look at current 3D printing capabilities, and exploring the potential for additive manufacturing to transform the economy in the future.
ContributorsBennewitz, Chase (Co-author) / Paul, John (Co-author) / Parker, Kerry (Co-author) / Maltz, Arnold (Thesis director) / McDowell, John (Committee member) / Fujinami, Chris (Committee member) / Barrett, The Honors College (Contributor) / Department of Economics (Contributor) / Department of Supply Chain Management (Contributor) / W. P. Carey School of Business (Contributor)
Created2013-05
Description
This case study analyzed the internal controls of a real estate company using the widely accepted COSO framework. Testing of the internal environment and controls was completed using the COSO framework. The major internal control problem identified in the study was a lack of ethical standards in the control environment. In addition to this main problem, inadequate documentation, no separation of duties, and unqualified employees were also identified as violations of effective internal controls. The department of real estate ordered a "cease and desist" on August 8, 2013 due to illegal company activities. The company participated in illegal actions regarding: the trust account and company documentation and procedures. Material weaknesses were found in the company's internal controls; therefore the result of this study was an adverse opinion on internal controls.
ContributorsFrederick, Nicole Lorraine (Author) / Munshi, Perseus (Thesis director) / Benali, Kayla (Committee member) / Barrett, The Honors College (Contributor) / School of Accountancy (Contributor) / Department of Psychology (Contributor)
Created2013-12