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The purpose of this thesis is to examine the current state of the brick-and-mortar bookselling industry, with particular focus on independent bookstores and their strengths and weaknesses, and synthesizing recommendations for these bookstores to reinvent themselves in a rapidly changing market. This examination is highly relevant given recent concerns that,

The purpose of this thesis is to examine the current state of the brick-and-mortar bookselling industry, with particular focus on independent bookstores and their strengths and weaknesses, and synthesizing recommendations for these bookstores to reinvent themselves in a rapidly changing market. This examination is highly relevant given recent concerns that, with the rise of e-retailers like Amazon and the closure of bookstore chain Borders, brick-and-mortar bookstores may be superseded by new digital vendors. Independent bookstores are thought to be at a particular disadvantage to these retailers, given their limited size and resources, as well as the lack of capital or consumer base that a larger chain like Barnes and Noble can draw upon to invest in emerging technology. With these more limited financial opportunities, independent bookstores must find different ways to not only keep abreast of the technology that consumers are coming to expect from modern businesses, but attract customers.
To gain insight into the state of the industry and current position of independent bookstores, I will first examine the past fifty years of the brick-and-mortar bookstore, followed by a Porter’s Five Forces analysis of the industry threats and a SWOT analysis to compare the strengths and weaknesses of independent bookstores. Next, the patrons of independent bookstores will be discussed with a focus on the two largest consumer groups of Millennials and Baby Boomers, their characteristics, and the opportunities they provide to bookstores. After this there will be an exploration of the competitors to brick-and-mortar bookstores, focusing on Amazon and then touching on some of the other rivals to bookstores’ consumer base. The next section will be an in-depth analysis of a variety of bookstores across the United States, with attention to their successful practices, goals, concerns, and failures. First, there will be a comparison of industry success and failure through case studies of Borders and Powell’s bookstores. Next, there will be a comparison of five beloved independent bookstores across the country to share their varied competitive advantages that are the secret to their success. Finally, there are primary source interviews with the employees of three major Phoenix bookstores, which provide insight into the goals, current projects, attitudes, and inner strengths of these businesses. Finally, the thesis will conclude with a section offering solutions and suggestions for independent bookstores to pursue based on the primary and secondary research discussed above. These recommendations are focused on five key areas:
• Community
• Consumers
• Store Design
• Technology
• Diversification
Ultimately, the information provided by this research and these interviews indicates that while vital business changes are being pursued by independent and chain bookstores across the United States, the independent bookstore shows no signs of disappearing in favor of online vendors or e-readers.
ContributorsPorrell, Kelly Maria (Author) / Montoya, Detra (Thesis director) / Schlacter, John (Committee member) / School of Historical, Philosophical and Religious Studies (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2017-05
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Description
Media and technology are integral parts of today’s society. Unlike in the past, most adults in the United States now have access to the internet via their own personal devices. Technology’s popularity does not stop with adults. The children of this generation are extremely knowledgeable when it comes to media

Media and technology are integral parts of today’s society. Unlike in the past, most adults in the United States now have access to the internet via their own personal devices. Technology’s popularity does not stop with adults. The children of this generation are extremely knowledgeable when it comes to media and technology and are exposed to it at a very young age. This paper analyzes the effect that this exposure is having on early childhood development. The research shows that there are several benefits to children using technology at a young age. Some of these benefits include increased learning opportunities, preparation for future careers, and support for children with disabilities. However, there are also several challenges that technology can cause. Some of these challenges include increased violence, exposure to inappropriate content, sleep issues, and an increased chance of obesity. In addition to this paper, a resource website titled Toddlers and Technology was created. The purpose of this website is to give parents insight into the information that is available in regards to technology and child development. The website includes the benefits and challenges of children using technology, recommendations on how parents can combat the challenges, and a list of 10 educational apps for early childhood development.
Keywords: children, technology, media, apps, families
ContributorsCave, Mckenna Ann (Author) / Farrand, Kathleen (Thesis director) / Boozer, April (Committee member) / Division of Teacher Preparation (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Department of Marketing (Contributor) / Barrett, The Honors College (Contributor)
Created2019-05
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Description

In this creative thesis project I use digital “scrolleytelling” (an interactive scroll-based storytelling) to investigate diversity & inclusion at big tech companies. I wanted to know why diversity numbers were flatlining at Facebook, Apple, Amazon, Microsoft and Google, and took a data journalism approach to explore the relationship between what

In this creative thesis project I use digital “scrolleytelling” (an interactive scroll-based storytelling) to investigate diversity & inclusion at big tech companies. I wanted to know why diversity numbers were flatlining at Facebook, Apple, Amazon, Microsoft and Google, and took a data journalism approach to explore the relationship between what corporations were saying versus what they were doing. Finally, I critiqued diversity and inclusion by giving examples of how the current way we are addressing D&I is not fixing the problem.

ContributorsBrust, Jiaying Eliza (Author) / Coleman, Grisha (Thesis director) / Tinapple, David (Committee member) / Arts, Media and Engineering Sch T (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
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Our team was tasked with creating a business model for a piece of technology developed by NASA. We then had to launch said business and find a way to measure its traction in a specific niche market.

ContributorsBrinson, Stacy Laree (Co-author) / Shapiro, Dylan (Co-author) / Byrne, Jared (Thesis director) / Patel, Manish (Committee member) / Walter Cronkite School of Journalism and Mass Comm (Contributor) / Dean, W.P. Carey School of Business (Contributor) / Barrett, The Honors College (Contributor)
Created2021-05
Description

A friend of mine once told me that coding is like doing magic, and frankly, I am inclined to agree. With a keyboard, a development environment, and a little bit of language skill, you can build an entire world. Despite being heavily rooted in logic, math, and science, there is

A friend of mine once told me that coding is like doing magic, and frankly, I am inclined to agree. With a keyboard, a development environment, and a little bit of language skill, you can build an entire world. Despite being heavily rooted in logic, math, and science, there is a certain mystery to it, a sense of illusion and wizardry. The sense of pride and power that comes from successfully finishing an app, program, or website is like no other. I recently watched the film Ex Machina (Alex Garland, 2014) for the first time, and I was struck by one of the lines. In thinking about the success of his creation and what that means for the world, he says, “I’m not a man, I’m God.” And although I wouldn’t say that is exactly how I feel when I turn in a coding assignment, I understand the sentiment. This thesis is going to be a bit different than the one I thought I was going to write. When I started this, I thought it would be about an amazing coding project I had completed. I would write about all the beautiful code and the nitty gritty of the technical aspects. But, the project that I intended to create is not the project I ended up with, and I couldn’t be happier. I finished with something a lot more meaningful, a lot more interdisciplinary, and a lot more me. In this essay and the accompanying coding project, I aim to take you on the journey of building my own piece of digital culture, an app titled “Exposed.” I begin by discussing how the motivation to create Exposed came from the desire to stop using an app made by an internet celebrity and how the values of Gen Z and their relationship with technology influenced and guided the creation of the app. Then I examine the relationship between code and the coder, and how external factors such as being a woman in technology impacts project development. Then I explain the results of the coding process and outline how Exposed turned out. Finally, I consider the meaning of digital culture and how it functions in the creation of Exposed. Along the way this project became extremely personal. I found that the deeper I dove into making the code work, the more I learned about myself and my relationship to technology. If I promise to be honest with you, will you promise to listen to what I have to say?

ContributorsRimsza, Melissa (Author) / Olson, Loren (Thesis director) / Moran, Stacey (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor) / Arts, Media and Engineering Sch T (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-05
ContributorsRimsza, Melissa (Author) / Olson, Loren (Thesis director) / Moran, Stacey (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor) / Arts, Media and Engineering Sch T (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-05
Description

Since its introduction, the use of technology has been rapidly expanding and has been integrated into almost every aspect of daily life. Alongside this growth, there has been an increasingly urgent movement for sustainability and to fight climate change. Because technology is so prevalent in society today, it is important

Since its introduction, the use of technology has been rapidly expanding and has been integrated into almost every aspect of daily life. Alongside this growth, there has been an increasingly urgent movement for sustainability and to fight climate change. Because technology is so prevalent in society today, it is important to understand how the use of technology relates to sustainability and climate change. While technology has been beneficial to society, it requires vast amounts of energy to power, which causes significant environmental degradation. On the other hand, technology also has provided useful in reducing carbon emissions and mitigating the effects of climate change. This can be seen in areas such as efficient transportation and logistics systems and smart cities. Thus, technology has the potential to positively impact the environment, but its negative effects must also be reduced. Technology companies also play a large role in the reduction of carbon emissions, as they provide much of the services and technology that we use today. Companies such as Google, Amazon, and Microsoft have all made commitments to sustainability, and it is important that they are held accountable to these commitments. Additionally, as new technologies emerge, their environmental impact must also be calculated. The findings of this thesis show that the main negative impacts of technology come from its energy use and its life cycle, while the main positive impacts come from its indirect effect on production processes, systems, and industries. In the long-term, these indirect positive effects are expected to increase, but the energy demands of technology will also increase. Therefore, managing the energy demands of technology while also allowing for increased efficiency and reductions in carbon emissions is the main challenge that companies face regarding sustainability.

ContributorsVenkatraman, Leela (Author) / Sopha, Matt (Thesis director) / Sirugudi, Kumar (Committee member) / Barrett, The Honors College (Contributor) / Department of Information Systems (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2023-05
Description
Supply chain sustainability has become an increasingly important topic for corporations due to consumer demands, regulatory requirements, and employee retention and productivity. Since more and more stakeholders are beginning to care about sustainability, companies are looking at how they can reduce their carbon footprint without it leading to higher costs. Although sustainable supply chain

Supply chain sustainability has become an increasingly important topic for corporations due to consumer demands, regulatory requirements, and employee retention and productivity. Since more and more stakeholders are beginning to care about sustainability, companies are looking at how they can reduce their carbon footprint without it leading to higher costs. Although sustainable supply chain operations are often associated with higher costs, new technology has surfaced within the last decade that makes this association come into question. This paper serves as an investigation on whether or not implementation of recent technology will not only make for more sustainable supply chains, but also bring cost savings to a company. For the sake of simplicity, this paper analyzes the topic within the context of the consumer packaged goods (CPG) industry. The three categories of technology that were evaluated are artificial intelligence, Internet of Things, and data integration systems. Internship projects and/or published case studies and articles were examined to explore the relationship between the technology, supply chain sustainability, and costs. The findings of this paper indicate that recent technology offers companies innovative sustainability solutions to supply chains without sacrificing cost. This calls for CPG companies to invest in and implement technology that allows for more sustainable supply chains. Shying away from this because of cost concerns is no longer necessary.
ContributorsDixon, Logan (Author) / Printezis, Antonios (Thesis director) / Macias, Jeff (Committee member) / Barrett, The Honors College (Contributor) / Department of Finance (Contributor) / Department of Supply Chain Management (Contributor) / Dean, W.P. Carey School of Business (Contributor)
Created2024-05
ContributorsRimsza, Melissa (Author) / Olson, Loren (Thesis director) / Moran, Stacey (Committee member) / Barrett, The Honors College (Contributor) / The Design School (Contributor) / Arts, Media and Engineering Sch T (Contributor) / Walter Cronkite School of Journalism and Mass Comm (Contributor)
Created2023-05
Description

In this paper, I propose that taking an embodied approach to music performance can allow for better gestural control over the live sound produced and greater connection between the performer and their audience. I examine the many possibilities of live electronic manipulation of the voice such as those employed by

In this paper, I propose that taking an embodied approach to music performance can allow for better gestural control over the live sound produced and greater connection between the performer and their audience. I examine the many possibilities of live electronic manipulation of the voice such as those employed by past and current vocalists who specialize in live electronic sound manipulation and improvisation. Through extensive research and instrument design, I have sought to produce something that will benefit me in my performances as a vocalist and help me step out from the boundaries of traditional music performance. I will discuss the techniques used for the creation of my gestural instrument through the lens of my experiences as a performer using these tools. I believe that, through use of movement and gesture in the creation and control of sound, it is more than possible to step away from conventional ideas of live vocal performance and create something new and unique, especially through the inclusion of improvisation.

ContributorsEstes, Isabel (Author) / Hayes, Lauren (Thesis director) / Thorn, Seth (Committee member) / Barrett, The Honors College (Contributor) / Arts, Media and Engineering Sch T (Contributor)
Created2021-12